Download - Mobile customer experience
Mary Meeker – Internet Trends Report May 2013 2
Average smartphone user checks their device 150-200
times/day
Other verticals defining customer expectationsBecause they understand the power of mobile to contain
Service journey must be consistent across platforms
4
Customers Are Mobile
Mobile-optimized website- Mobile web, web app, responsive
- Critical for SEO
- 50% of insurance shopping starts on mobile
- 2/3’s depart if not optimized
Mobile app
- Personalized customer experience
- Utilizes device features
- Engage & contain clients
Agencies
5
Source: biznessapps.com/reseller/marketing/app-or-website.png
81% of 500 SMB’s
Mobile-Optimized Website&
Mobile App
Equally Important!
Meeting Customer Expectations
Agencies
6
11
Anticipating expectations with simplicity in the moment
Shifting dialog from technology to:
“This is how the app helps us do business”
Mobile Is All About…
Thank You!
Kiki JohnsonInsurance Agent Mobile
Application
GoInsuranceAgent.com
12© - Blue I, LLC 2015