Download - Mobile commerce
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M-commerce
Cellphones/Tablets & the consumer psyche…….
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Why all this Hype?
Personalized device that goes everywhere with its owner
Mobile is inherently social
Puts location into context
Opportunity for an enhanced
experience through its camera function
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2013: The Tipping Point
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Which of the following activities have you completed online, using your
smartphone, in the process of shopping?
Mobile Usage
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Mobile Camera Use Just Started
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Image Recognition Is Nexting
http://www.youtube.com/watch?v=FpczQ7tJ-L8 http://www.ad-dispatch.com
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Couch Commerce
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Different Behaviour on Tablets
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Two More Devices Between Store and Web
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Experience Designed Specifically for the Tablet is
EmergingScreen space & resolution
location
social
tactile nature
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Retail tablet catalogs combining the traditional catalog & e-commerce
sites are also emerging.
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29% tablet owners completed a purchase via
their device (Source: AskingCanadiansTM, Oct 2011, Canadian Consumers)
48% tablet owners completed a purchase via their device
(Source: comScore, Sept 2011, U.S. Consumers)
Tablet Shopping Shows Impressive Numbers
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Approach
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Iterative Process
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Mobile Site Designed for Consumers On the Go
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Enhancing In-Store Experience with Scannable Codes
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Engagement through Innovative Gamification Tactics
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1.Start with understanding your customers’ mobile behavior and usage
2.Consider each web device as a unique experience Use tech savvy customers as window into the future
3. Business Case should reflect improved customer satisfaction through self-service and in-store efficiencies
4. Mobile is inherently social and local
Key Takeaways