6.000

7.000

8.000

9.000

10.000

11.000

12.000

13.000

14.000

15.000

16.000

1990 2012 2000

72% Watching TV

Playing Video Games

Listen to music

Reading newspapers

Reading books

Internet

Smartphones are used always and everywhere

Sources:  The  Mobile  Movement  Study,  Google/Ipsos  OTX  MediaCT,  Apr  2011  Base:  Smartphone  Users  (5013)  Q.  In  general,  which  of  the  following  media-­‐related  acOviOes  do  you  do  while  also  using  the  Internet  on  your  smartphone?  

Digital Natives

Source: MyPrivateBanking – Mobile Applications Report 2011

Mobile Banking: On average banks score 35 out of 100 points

Bank Max score = 100

Deutsche Bank 50

Caisse d´Epargne 50

Bradesco 49

DBS Bank 47

ING Group 47

Citibank 46

Société Générale 46

Uni Credit 45

Banco Bilbao 44

Credit Agricole 44

Only simple basis services Mainly useless information

Available only for iPhone Security issues

Text based

Static

Lack of visual experience

Dynamic

High visual experience

Monthly expenses

18 €

53 €

5 € 12 € 17 €

23 €

Set budget for daily needs Control your status with your iPhone

Car Dealer

moven is betting BIG on a mobile future for banking

http://www.moven.com