Download - "MOBILE APPS YOUR PUBLIC COMMUNICATIONS SOLUTIONS IN INDONESIA by CHARLES BONAR SIRAIT,SE,MM
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“DIGITAL COMMUNICATIONS ERA
FOR YOUR PRODUCTS & SERVICES”
IDEAS & CONCEPTY BY
Charles Bonar Sirait, SE, MM
Penulis Buku Best Seller The Power of Public Speaking - Public Speaking & Business
[email protected] @charlesbonar
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Charles Bonar
Sirait, SE, MM
Penulis Buku Best
Seller The Power of
Public Speaking -
Public Speaking &
Business
![Page 3: "MOBILE APPS YOUR PUBLIC COMMUNICATIONS SOLUTIONS IN INDONESIA by CHARLES BONAR SIRAIT,SE,MM](https://reader033.vdocuments.us/reader033/viewer/2022042816/5589e8acd8b42ac2378b4609/html5/thumbnails/3.jpg)
Charles Bonar
Sirait, SE, MM
Penulis Buku Best
Seller The Power of
Public Speaking -
Public Speaking &
Business
![Page 4: "MOBILE APPS YOUR PUBLIC COMMUNICATIONS SOLUTIONS IN INDONESIA by CHARLES BONAR SIRAIT,SE,MM](https://reader033.vdocuments.us/reader033/viewer/2022042816/5589e8acd8b42ac2378b4609/html5/thumbnails/4.jpg)
INDONESIA Negara pengguna internet terbesar di Asia Tenggara
SUMBER DATA : Effective Measure – PPPI Tahun 2011
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INDONESIA Negara pengguna internet
dan social media paling aktif di Asia
SUMBER DATA :
Survei Data Global Web Index 2014
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TARGET MDG’s (Millenium Development Goals)
JUMLAH PENGGUNA INTERNET DI INDONESIA 2015 = 139 juta -SUMBER DATA : APJII Tahun 2013
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PENETRASI PENGGUNA INTERNET DI INDONESIA TERUS MENINGKAT
SUMBER DATA : MARKPLUS INSIGHT 2013 & MARKETEERS MAGAZINE 2013
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PEMANFAATAN INTERNET DI INDONESIA SUMBER DATA : APJII Tahun 2013
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PEMANFAATAN INTERNET DI INDONESIA SUMBER DATA : APJII Tahun 2013
1. MENCARI INFORMASI BARANG & JASA – 77,81%
2. MENYEDIAKAN PELAYANAN BAGI PELANGGAN – 61,23%
3. SOCIAL MEDIA – 61,23%
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RATA-RATA WAKTU YANG DIHABISKAN PENGGUNA INTERNET 1 s/d 4 JAM PER HARI
SUMBER DATA : APJII Tahun 2013
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PECANDU SMARTPHONE MEMBUKA APLIKASI SMARTPHONE 60 KALI SEHARI
SUMBER DATA : HARIAN KOMPAS RUBRIK TEKNOLOGI MARET 2014
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DIGITAL ADALAH DUNIA KITA HARI INI
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SMART PHONE ADALAH DUNIA KITA HARI INI
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SMART PHONE MELAHIRKAN MOBILE APPS
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MOBILE APPS wahana tempat bertemunya pelanggan
dengan produk/jasa
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MOBILE APPS BENEFIT media / wahana tempat bertemunya pelanggan dengan
produk/jasa, dan ruang bagi pemasar produk/jasa untuk memanjakan serta memuaskan para pelanggan.
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STARBUCKS MOBILE APPS
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DAMPAK POSITIF BAGI STARBUCKS
Dengan adanya program khusus da STARBUCKS MOBILE APPS, makin banyak konsumen STARBUCKS yang meningkatkan
pembelian dari sekali menjadi dua kali seminggu, bahkan ada yang setiap hari.
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BANK MANDIRI MOBILE APPS
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ISI TWITTER CEO BANK MANDIRI BUDI G SADIKIN Manfaatkan disc up to 30% di @Ita_Suki dgn tukar #fiestapoin min transaksi Rp 200 ribu pk #mandiridebit. pic.twitter.com/LKhkkzV9q1
CEO BANK MANDIRI TURUN LANGSUNG MEMASARKAN PRODUK
SECARA DIGITAL
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KOMUNIKASI DIGITAL HARUS TER-UKUR
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KOMUNIKASI DIGITAL HARUS TER-UKUR
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KOMUNIKASI DIGITAL HARUS TER-UKUR
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KOMUNIKASI DIGITAL YANG TER-UKUR
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KOMUNIKASI DIGITAL YANG TER-UKUR
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KOMUNIKASI DIGITAL YANG TER-UKUR
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KOMUNIKASI DIGITAL YANG TER-UKUR
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KOMUNIKASI DIGITAL YANG TER-UKUR
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KOMUNIKASI DIGITAL YANG TER-UKUR
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“Kalau STARBUCKS
BANK MANDIRI mampu
meningkatkan Retensi, Keterikatan, Nilai
Loyalitas Pelanggan dan memuaskan
pelanggan melalui TEKNOLOGI,
saya yakin perusahaan anda-pun
mampu mengikutinya”
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Charles Bonar
Sirait, SE, MM
Penulis Buku Best
Seller The Power of
Public Speaking -
Public Speaking &
Business
![Page 33: "MOBILE APPS YOUR PUBLIC COMMUNICATIONS SOLUTIONS IN INDONESIA by CHARLES BONAR SIRAIT,SE,MM](https://reader033.vdocuments.us/reader033/viewer/2022042816/5589e8acd8b42ac2378b4609/html5/thumbnails/33.jpg)
Charles Bonar
Sirait, SE, MM
Penulis Buku Best
Seller The Power of
Public Speaking -
Public Speaking &
Business