Download - Mobile Apps vs Mobile Websites
MOBILE APPS VS MOBILE WEBSITES
529 MOBILE SOLUTIONS216-282-4277
WWW.529MOBILE.COM
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
We recently surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.
The results showed that both mobile apps and mobile websites are important pieces of a small business mobile marketing strategy.
RECENT SURVEY
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
WHICH RETURNED A HIGHER ROI?
MOBILE APPS MOBILE WEBSITES
WHICH DO CUSTOMERS PREFER?
BEST FOR GETTING NEW CUSTOMERS?
BEST FOR REPEAT CUSTOMERS?
85% 75%
25%
75% 86%
25% 14% 15%
MOBILE APPS VS MOBILE WEBSITES
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
41% CUSTOMER LOYALTY
7% OTHER
19% CUSTOMER SERVICE
15% INCREASED
REVENUE
10% IMPROVED
COMMUNICATION
8% TO STAND OUT
TOP REASONS FOR A MOBILE APP
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
Without having both a mobile website and mobile app, you are losing at least 25% of your customer’s
share of mind!
MOST IMPORTANT?WHAT IS MORE IMPORTANT?
MOBILE APPS MOBILE WEBSITES
10%
9%
PUSH NOTIFICATIONS EMAIL MARKETING
PUSH NOTIFICATION OPEN RATES VERSUS EMAIL MARKETING?
97%
13%
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
There are approximately 6.8 billion mobile users in the world.
By 2016 67% of the world will have at least one mobile phone.
85% of people prefer mobile apps.
MOBILE ONLY USERS
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
+ Developed with standard web development tools and technologies. + Built once and works on ALL devices and browsers. + Typically less expensive than app development. + Can be found via standard online search.
MOBILE WEBSITES
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
+ Increase customer loyalty and retention+ Robust user experience.+ Native to smartphones; using features such as, GPS, camera, microphone, etc. + Downloaded/Installed from the marketplace and stored locally on a user’s device.+ Can be used without being connected to WiFi.+ Engage with your BEST customer at any time,PushNotifications.
MOBILE APPS
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
+ Your customers prefer apps over mobile websites.+ Apps continue to dominate the mobile web.
WHY MOBILE APPS?
MOBILE APPS MOBILE WEBSITES
PERCENTAGE OF TIME SPENT
2013
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2014
80%
20%
86%
14%
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
85% of users prefer mobile apps over mobile website according to a survey by Compuware APM.
PREFERENCE?
Netbenefitsof Mobile Apps vs.
Mobile websites: 85%
55%
48%
40%
28%
27%
26%
3%
11%
1%
More convenient
Faster
Easier to browse
Better user experience
Easier to check bank account
Easier to shop
None of these
I have no preference
I prefer mobile websites
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
APPS VS MOBILE WEB
PURE MOBILE WEBSITE
Accessed through browsing
Static, navigational user interface
Requires connection
Somewhat limited features
PURE MOBILE APP
Accessed after being installed
Interactive user interface
Availableoffline
Can make use of phone features such as location services, camera, etc.
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
WeofferBOTHandtheyareBOTHimportant!
I WANT BOTH
+1%
MOBILE APPS MOBILE WEBSITES DESKTOP
+24%
DIGITAL TIME SPENT GROWTH DRIVEN BY APPSSource: comSource Media Metrix Multi-Platform & Mobile Metrix, U.S., June 2013 - June 2014
MIN
UTES
(BIL
LIO
NS)
2013
1,400
1,200
1,000
800
600
400
200
0
2014
+52%
+17%
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
+ Mobilizeyourbusinesssimplyandeasily!+ Bring in new business and increase repeat customers.+ We’re mobile experts and AFFORDABLE.
WHY 529 MOBILE SOLUTIONS?
529 Mobile Solutions (529 Mobile) is a full-service mobile marketing company dedicated to meeting and exceeding the expectations of our clients. Our team has been providing enterprise based solutions to entrepreneurs, businesses and communities both domestically and internationally for over 10 years. We are focused on providing operational mobile solutions to businesses in order to give them an edge in the fast growing mobile market.
ABOUT 529 MOBILE SOLUTIONS
MOBILE APPS VS MOBILE WEBSITES 529 MOBILE SOLUTIONS
Mike Ficzner // Chief Mobility OfficerPhone: 216-282-4277 Email: [email protected]
www.529Mobile.comwww.CatholicMobileApps.com
CONTACT US