Download - Mobile Application Trends - Marketing and Monetization by Biswas Dhakal - Ncell AppCamp 2014
Mobile Application Trends
Marketing and Monetization
Mobile App Development Trends Worldwide2.3 Million Individuals working as mobile app developers worldwideAsia stands number one in App development workforce (~ 0.76 Million)71% of development focuses for android platformAsia, leading app market in world with 41% of global app revenueHowever iOS app still generate more cash per app
The Angry Birds Effects
Key Factors We need to focus on:
User Acquisition:
Global AverageCost per user: $4.36
Nepal AverageCost per user: $1.30
Cost Effective User Acquisition: Social Media
Cost Effective User Acquisition: Viral Marketing
~ $2B/year
Minimum of 1 min engagement per user/day gives you $0.12 per year
If 1Million users using app for10 min per day generates~ $1.2 Million/year
Engagement is key factor for In-app ads revenue
How to monetize your App: Engagement
Easiest way to monetize
How to monetize your App: In-App purchase
How to monetize your App: In-App purchase
How to monetize your App: Paid App
App Monetization Depends OnApp conceptNumber of DownloadsNumber of Active Users (User Retention)Total Engagement Time
