Download - Mjr online fundraising
Online Fundraising@MelissaRyan
@MelissaRyan
Let’s talk about your inbox
What makes a fundraising email great?
A great fundraising email
Seizes the moment (or creates one)
Contains a clear hard ask
Empowers a community of supporters
Demonstrates a solid theory of change
Build Your List
Build Your List
Online Listbuilding
Homepage signups
Petitions & online actions
Asks on social media
Online ads
Partnerships & joint campaigns
Offline Listbuilding
Train staff and volunteers to collect email sign ups at every opportunity (including fundraisers)
Require email addresses for RSVP and admission at all events
Encourage supporters to visit your website at every opportunity. Make sure the website address is included on all materials and mentioned in all remarks.
Know Your List
Know Your List
#Trending
#Winning
Plan Campaigns
Fundraising Campaigns
Plan as a series
Set a clear goal with a theory of change
Set Deadlines
Update supporters on your progress
Thank them at the conclusion
Get a grid.
Donors Love Deadlines
Seize Moments
The $10 Million Dollar Email
Sometimes it’s better to be the 1st than to be the best.
Donation Pages
Donation Page 101’s
Make it as easy as possible for supporters to donate
Don’t stand in the way!
Thank supporters after they donate
Encourage donors to spread the word
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Making the Ask
A Solid Ask
Is Transparent
Is easy to understand
Has a goal and a deadline
Builds Community
Upcoming Trainings
Leverage Social Media
Raise on All Fronts
Raise on All Fronts
Takeaways
Build a permission based email list
Respect your relationship with your list & treat them as a community
Plan campaigns and seize moments
Work all channels to ensure no money is left on the table
www.neworganizing.com@neworganizing
MELISSA RYAN, NEW MEDIA DIRECTOR
@MELISSARYAN