Download - Missoula Humane Society
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HAVE THE TIME?
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MISSION: To ensure the humane treatment of companion
animals and to bring people and animals together to enrich each others lives.
FAST FACTS1-MHS has been open since 1963 as an open-admissions shelter that does not refuse any animal.
2- Estimate they have taken in 150,000 animals since they first opened.
3-Provides community with educational classes and volunteer opportunities.
THE FIRST CAMPAIGN
OBJECTIVEShortage of available housing
for people with pets in Missoula
Aimed at Missoula landlords
Landlords mitigating this problem.
INITIAL CAMPAIGN
STAKEHOLDERS
TARGET AUDIENCE
CRITERIA FOR SELECTION
FORMATIVE RESEARCH
RATIONALE
NETWORK SAMPLING
METHODS
FOCUS GROUPS
QUOTES
“I would allow all animals. I love animals, I’m an animal lover. It’s the owners I don’t
particularly care for.”- Dixie Dalton, Property Manager
QUOTESMy guess is the damage that pets cause, at least 50% of it is
caused by irresponsible pet owners. – Dave Armerding
The noise complaints generated by dogs fall back on the property, even once the tenant moves on you’ve built up some
ill will. – Cory Cote
I take pets when it makes economic sense to do so. Taking pets is a way of getting higher rent; getting units rented quicker. It’s just a dollar and cents issue. – Cory Cote
PROBLEMS DAMAGE NOISE LIABILITY LEGAL
SHOW ME THE MONEY
All these issues we’re talking about are easily fixed with cash and that’s the key… is cash. It all comes down to money.– Will Biggs, Biggs Properties
DEAD END CAMPAIGN
THE CURRENT
CAMPAIGN
OBJECTIVE MAKE COLLEGE STUDENTS AWARE
EDUCATE STUDENTS ON RESPONSIBILITY
CHANGE STUDENTS’ BEHAVIOR
ABANDONEDDescription:Husky/Lab X Color: gold/whiteMale neutered, 9 Mo
Notes:Fabian has been through a lot in a short time- but he loves people, is outgoing and willing to place his trust in humans again. He loves swimming and fetching-but would join you in any activity you choose. Sweet boy.
LEFT IN BAR
TARGET University Freshman Education
Orientation and Dorm Check-out
TARGET Criteria for Selection
Barriers
STAKEHOLDERS Humane Society Parents Pet Other University Students Faculty and Staff
Message and Sources
PERSUASION THEORIES
EMOTIONAL
HUMOR
COGNITIVE DISSONANCE
THE UM HUMANE SOCIETY
Vehicles/Channels and Rationale
PostersBrochuresCampus ChapterWorkshopsDorm MeetingsExperimental College
Rationale
TIMELINE
SUMMER 2002-SUMMER 2003
AUTUMN 2003-SUMMER 2004
SUMMERRECRUITING
SUMMERORIENTATION
AUTUMNASUM
APPLICATION
SPRINGASUM
FUNDING
SUMMERRECRUITING
AUTUMNDORM
CAMPAIGN
SPRINGAPARTMENT
RESPONSIBILITY
SUMMERCAMPAIGN
EVALUATION
MEDIA FLYERS PRESENTATIONS BROCHURES
Do You Really Have The Time?
It is because of our love for pets that the University of Montana Chapter of the Humane Society asks you to consider any pet as a large responsibility. Many
good pets do bad things when left alone for long periods of time. With school, work and maybe a little fun downtown on your
mind will you be able to properly care for a pet? If not, DON’T GET ONE!
Students’ pets are such a significant problem for the humane society that
students on campus have opened their own chapter. Students mean well when they get
a pet but as their schedule gets busy (especially during finals) pets are
neglected.If you would like to help the
Humane Society on campus call 243-9999.
Do You Really Have The Time?
Roxy was left behind and now she’s singin’
the blues.
EVALUATION Campaign Successes Seek More Effective Media Future Joint Events Employ New Infrastructure
GOOD NEWSAN ADDITIONAL BENEFIT
This campaign can succeed on several levels.While some students will be persuaded
not to get a pet others will simply be moreconscientious about caring for their pet
when they get it. That is even better becausethe MHS mission is better fulfilled and more
animals will have loving homes.
CONCLUSIONMHS Mission Better MetFirst Campaign A BustSecond Campaign Is ExcitingFeasible Budget And ScheduleImproves Humane Treatment Of PetsMight Maintains Adoption Rate
CREDITSLani Radke
Denise RattrayAlly Ruvolo
Whitney BrownMatt Pickett
LET THE DOGS OUT
LET
THE
DOGSTHE
DOGS
OUT
DO YOUREALLY
HAVE THETIME?