2015
TEAM
Direct: (905) 271-5151Email: [email protected]: www.KatePeterson.ca
S O U T H M I S S I S S A U G A R E A L E S TAT E
Market StudyResidential Real Estate: Keeping you in touch with the market
The RightMove
Kate’s MessageWelcome to 2015! What a fabulous year we have had in our local, regional and national real estate markets. Prices continued to rise with strong consumer demand for homes across the GTA and in our South Mississauga Neighbourhoods as well.
The 2014 market mirrored a successful 2013 market with an above average increase in demand in October helping us finish the year on a solid footing. 2015 should continue on the same path with good balance between supply and demand. Consumers will continue to favour home ownership over renting while interest rates remain at their historic lows.
With a wealth of experience, a wide network of professional service providers and a strong and energetic sales and support team, the Kate Peterson Team is ready to make your move a simple, smooth and straightforward experience. The right information, the right decisions, the right results... It’s The Right Move to have the Kate Peterson Team by your side. Have a wonderful year.
Real Estate Experience• Joined Keller Williams January 2013• KW Platinum Award 2013 & 2014 (Top 1% for KW across
North America)• Sales Representative with Royal LePage Sept. 2005 - Dec. 2012• Award Winning with Royal LePage since 2006
Affiliations• Member Toronto Real Estate Board• Member Mississauga Real Estate Board• Member Oakville Milton Real Estate Board• Member ALC (Agent Leadership Council) for KW Realty Solutions
2013 - present
Personal Background• Married with four children• Mississauga resident ’81-’86• Mississauga/Port Credit resident since 1998• Graduated from the University of Toronto with
a BSc. in Psychology and Sociology
Previous Career• PR and Customer Service Rep. for HOMES Publishing Group• Market Analyst for PMA Brethour Inc., Brokerage• Social Worker for Metropolitan Toronto Community and
Social Services Dept.
Leisure Activities• Spending time with family and friends, watching many
a hockey game, skiing, playing squash and travelling
TEAMBiography
Jeff Peterson Sales RepresentativeWith his background in engineering and computer science, Jeff’s approach to real estate is highly analytical. His clients value his insight into the financial aspects of real estate, whether it concerns a primary residence or investment properties.
Jennifer Harrison Sales RepresentativeJoining the team in 2014, Jennifer brings a wealth of experience with her background in tech, logistics and event planning. Attention to detail is her forte in serving her clients.
Debbie O’Day-Smith Client Care ManagerDebbie brings her experience in the investment industry and a commitment to service to her role as Client Care Manager for the team, ensuring clients are kept informed of progress.
Duncan Stewart Sales RepresentativeGrowing up in Lorne Park and now raising his own family in Port Credit, Duncan has unsurpassed knowledge of the local area and markets. Attention to customer service is his focus.
Ruchi Chawla Sales RepresentativeWith her background in the mortgage industry and an in-depth knowledge of real estate financing, Ruchi’s true and honest approach has always made her clients feel comfortable and at ease.
Johanna Kee Admin Manager Johanna brings years of experience with real estate brokerages and systems to her role as Admin Manager. She ensures that every task involved in the sale of a home is tracked and completed on time.
The Team
January February March
Listings /13 586 629 704
Sales /13 112 149 173
Sales % /13 19% 24% 25%
Listings /14 476 510 656
Sales /14 91 122 191
Sales % /14 19% 24% 29%
0
100
200
300
400
500
600
700
800
900
1000
Sa
les
Lis
tin
gs
Listing to Sales Ratio 2013-2014
For South Mississauga
2013
2014
April May June July August September
832 943 844 769 687 754
200 275 230 192 144 170
24% 29% 27% 25% 21% 23%
869 858 839 761 686 775
233 264 215 199 148 176
27% 31% 26% 26% 22% 23%
Listing to Sales Ratio 2013-2014
For South Mississauga
2013
September October November December
739 650 407
157 149 78
21% 23% 19%
764 634 419
213 160 78
28% 25% 19%
Statistics* in this report include 10 year history of sale prices and days on market for:• Detached Homes • Semi-detached Homes • Townhomes • Condominiums • Vacant Land • Multi-Family Dwellings
*All statistics are from the Toronto Real Estate Board.NOTE: Due to the Toronto Real Estate Board’s initiative to re-district the GTA in July 2011, statistics for previous reporting areas (W12 & W13) are no longer available. Some data has been re-calculated from past reports to correspond with TREB’s new community boundaries. For further information please contact Kate directly.
2011 2012 2013 2014
Number Listed 16,773 18,274 18,164 17,686
Number Sold 10,446 9,805 9,748 10,181
Percentage of Listings Sold 62% 54% 54% 58%
Average Price 421,096 456,027 478,958 506,818
Percentage Change vs. Prior Year unavailable +8.3% +5% +5.8%
Median Price 376,000 407,007 430,000 457,600
Average DOM 23 24 26 24
Average LP/SP 98% 98% 98% 98%
Mississauga Sales and Price History
Statistics
!
889,
859
962,
111
1,12
0,62
6
1,08
6,77
9
1,18
0,75
6
1,26
7,97
1
1,28
1,06
8 1,51
6,04
4
1,51
7,64
4
1,42
2,43
0
40 4137 39 42
51
34 35 33
48
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
Mineola WestFreehold Properties
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
279,
500
296,
500
311,
300
330,
286
337,
950 39
1,27
1
401,
946
427,
688
444,
538
475,
846
54
26
18
2934
22
32
2225
33
Mineola EastCondominium Townhomes
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
29 2924
36 3429
53
19
31 32
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
493,
312
562,
316
592,
708
695,
573
624,
393
681,
817
744,
518
770,
775
968,
022
999,
643
Average Sold Price Average DOM
Mineola EastFreehold Properties
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
354,
692
399,
747
432,
904
454,
904
455,
996
503,
692
500,
655 58
2,51
7
587,
852 68
6,91
9
38
25 2326
3025
1712
23 24
Cawthra WestFreehold Properties
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
!
! !$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
27
38
2733 32
25 22 2230 27
475,
487
495,
039
490,
498
556,
481
621,
106
667,
911
758,
697
758,
259
761,
578
961,
907
Port Credit VillageFreehold Properties
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
609,
000
528,
800
904,
725
839,
475
752,
333
831,
667
720,
000
1,03
7,33
3
1,24
6,66
7
1,07
8,40
0
14
3324 28
114
60
3846
15
43
The Regatta (65 Port Street)Condominiums
!
!!
!
!
!
!
!
$460,000
$480,000
$500,000
$520,000
$540,000
$560,000
$580,000
$600,000
2011 2012 2013 2014
Average Sold Price Average DOM
524,
748
582,
200
560,
861
503,
386
52
74
48
38
1 Hurontario StreetCondominiums
$200,000
$250,000
$300,000
$350,000
$400,000
$450,000
$500,000
$550,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
320,
500
327,
947
409,
948
418,
923
426,
619
407,
857
460,
592 50
7,29
2
491,
222
455,
500
52
69
4146
53
3125
4638 40
70 & 80 Port Street Condominiums
Lakeview Cawthra West Mineola East Port Credit Mineola West Gordon Woods Lorne Park Rattray Marsh Clarkson Mississauga Golf Club Area Sherwood Forest Sheridan Homelands
The Neighbourhoods of South Mississauga
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
!
!
! !
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
697,
500
745,
645 853,
743
806,
556
791,
250
874,
000
952,
067
943,
000
1,00
9,76
8
1,27
9,88
5
45
59
44
56
4352
33
18 2127
Port Credit Village – Residences on the LakeFram Condominium Townhomes
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
215,
898
240,
586
251,
903
271,
444
262,
660
281,
752
313,
000
333,
970
341,
905
367,
391
19
27 27 25 24 24 26 27
18 16
Average Sold Price Average DOM
ShawnmarrCondominium Townhomes
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
191,
577
206,
488
225,
508
221,
071
239,
400
256,
960
333,
632
304,
736 341,
714
367,
500
43
3428 26
37 36
18
28
4640
Port Credit Village –N of Lakeshore, W of HurontarioCondominium Apartments
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
366,
145
396,
417
410,
636
431,
442
459,
944
460,
406
458,
438 52
1,21
2
522,
142
534,
983
39
2428 27
30 3229
24 2623
Queen StreetCondominium Townhomes
!
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
734,
226
827,
973
835,
476 96
1,43
7
901,
714
988,
789
1,06
8,05
7
1,10
4,66
3
1,21
0,79
6
1,23
6,16
4
3037 34 38 40
36 32
21
34 30
Lorne ParkFreehold Properties
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
743,
395
775,
604
792,
759
774,
300
860,
782 985,
114
884,
853
1,24
0,03
1
967,
925
1,05
8,35
9
37 4147
37 41 4334
2734 33
Gordon WoodsFreehold Properties
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
350,
293
379,
430
401,
029
421,
198
439,
023
489,
840
507,
639 59
7,06
1
613,
849
676,
272
28 29 28 30 3126 26
21 22 24
LakeviewFreehold Properties
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
321,
808
344,
653
354,
508
377,
925
386,
051 436,
124
464,
878
483,
474 55
6,40
8
532,
825
30 3225 28
34
23 24
36
2518
ClarksonFreehold Properties
$0
$200,000
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
$1,800,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
735,
037
819,
194 98
5,92
0
958,
777
862,
556 1,09
0,92
0
1,02
2,52
6
1,52
3,95
6
1,15
1,37
2
1,25
7,83
3
26
42
25
37 3540
31
43 43 40
Rattray MarshFreehold Properties
$400,000
$600,000
$800,000
$1,000,000
$1,200,000
$1,400,000
$1,600,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Average Sold Price Average DOM
918,
296
899,
447
1,13
7,20
5
1,05
0,22
2 1,22
5,06
5
1,06
6,72
2
1,191
,662
1,22
0,22
2 1,37
8,29
2
1,29
0,86
9
37
51
42
5247
52
30
43
3136
Mississauga Golf Club AreaFreehold Properties
All statistics are from the Toronto Real Estate Board. Sample sizes may be too small to show a definitive trend.
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
670,
327
665,
703
675,
758 80
7,15
2
801,
163
802,
461
790,
994 90
1,93
8
946,
669
938,
513
27 27 28
44
32 31 31 32
23 24
Average Sold Price Average DOM
Sherwood ForrestFreehold Properties
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
367,
272
390,
334
399,
277
425,
883
428,
009
477,
869
466,
966 52
8,14
0
567,
796
614,
424
29
22 24 25 26
18 18 1822
18
Average Sold Price Average DOM
Sheridan HomelandsFreehold Properties
We put your property in the centre of an extensive and
Personalized Marketing ProgramFrom the initial planning stages through to your successfully completed sale,
The Kate Peterson Team implements your customized preparation, staging,
pricing and marketing plan to bring your home maximum market exposure
to sell faster and for top dollar. It is our goal to help you achieve the highest
return on your real estate investment with a stress free transaction.
Strategic marketing for
MAXIMUM exposure!
LOCAL, REGIONAL, NATIONAL AND INTERNATIONAL STRATEGIC ADVERTISING
Promoting your property locally and regionally:
The Home News
Homes and Land Magazine
National Post
The Toronto Star
Port Credit Homes
Lorne Park Homes
Port Credit Village Times
Mississauga News
Direct mail advertising with Just Listed cards – targeted to reach potential purchasers for your property
Personalized feature books of your home with professional photos and floorplans
Local and National target audience:www.Realtor.cawww.KatePeterson.cawww.kw.comwww.realestatevine.cawww.mreb.ca (Mississauga Real Estate Board)www.TorontoRealEstateBoard.comwww.omdreb.on.ca (Oakville Real Estate Board)www.TheHomeNews.ca www.zoocasa.comwww.craigslist.comwww.kijiji.cawww.everythingZOOMER.com – targeting the new demographic of Boomers who are the main buyers of luxury, vacation and retirement propertiesYour own personal property website address
International target audience:www.HomesandLand.com (Homes & Land)Approximately 15% - 17% of visitors to this site originate from the United States, the United Kingdom, India, Australia, United Arab Emirates, Israel, Germany and France.www.RobbReport.comwww.IHT.com (International Herald Tribune) – 2.1 million unique visitors/mthwww.nytimes.com (The New York Times)The New York Times GreatHomes – 12 million unique visitors/mthwww.DupontRegistry.com (DuPont Registry) – 140,000 unique visitors/mthwww.RealEstateJournal.com (Real Estate Journal from the Wall Street Journal) – 1.4 million unique visits/mth
Instantly promotes your property on 30+ websites including:
FAR REACHING INTERNET EXPOSUREPRINT DISTRIBUTIONS
Ç
Targeting over 1,000 potential purchasers and dedicated buyer agents through mass email distribution about your listing with professional photos and virtual tours.
TARGETED DIRECT EMAIL
Ç
Ç
Streaming your listing to the growing number of social media followers:
Facebook: South Mississauga HomesTwitter: SouthMissHomesLinkedIn: KatePetersonTeamYouTube: KatePetersonTeam
SOCIAL MEDIA STRATEGY
Ç
Old fashioned hard work and face-to-face networking that has served our clients well for over a decade, one relationship at a time.
ORGANIC APPROACH
Ç
Call Kate Peterson905.271.5151
*Based on TREB statistics for properties sold in 2014 by the Kate Peterson Team
Selling 40% Faster for 1.44% Morethan the MLS average*
Need we say more?
Thinking of Selling?
Call today for your
confidential and
complimentary
market evaluation!
Direct: (905) 271-5151Email: [email protected]: www.KatePeterson.ca
The Right Information. The Right Decisions. TEAM
Keller Williams associates may be taking the day off on Thursday, May 14, 2015, but it will hardly be a day of rest. Associates with the KW Realty Solutions Office have chosen to “Give Where They Live” as part of RED Day, one of the biggest events in the real estate industry.
Short for “Renew, Energize and Donate,” RED Day was created to unite Keller Williams Realty offices and associates in an international day of service.
Since the first RED Day in 2009, Keller Williams associates have given almost a half million hours of community service through activities ranging from food and blood drives to cleaning up trash in public parks, revamping gardens at nursing homes and rebuilding homes and schools for community members in need. To this day, it is one of the largest events in the real estate industry.
Call Kate today for more information or to lend a hand! (905) 271-5151, or visit www.kw.com/redday
Sixth Annual Red Day on May 14, 2015
Keller Williams Realty Solutions is part of this community service initiative across the globe.
M AY 14 2 0 1 5
The Kate Peterson Team is
Committed to the Community
• Kenollie Public School
• Forest Avenue Public School
• Canadian Cancer Society
• Erica’s Wish Foundation
• Rotary Club of Mississauga Lakeshore – Movies in the Park
• Port Credit Hockey Association
• Compass Food Bank
• Port Credit Village Residents Association
• Salvation Army
• Mississauga Festival Choir
Active in many groups and events, every member of the Kate Peterson Team is proud to be part of our local community, supporting and sponsoring:
The Right Results. It’s The Right Move to have Kate by your side.
Easily Putting Everything in Place
CONTRACTORSEveryday Handymen • Home Builders • Renovators
FINANCIAL SERVICESMortgage • Investment • Legal • Counsel
“ Thanks so much Kate and the team for all the hard work done on the sale of my Mom’s house. Not only that, but your kindness and understanding in a difficult time was greatly appreciated. I still can’t believe the house sold in 4 days! I will continue to recommend you to anyone needing a real estate agent.”
Karen
“ We are writing this as we sit in the backyard of our beautiful home Kate helped us find! If it weren’t for her help we would never have found this house! Kate... thank you for all your help and patience with us! You were helpful from the first day we met at an open house until the evening of closing! I will recommend you to anyone and you will help us in the future!”
Kristina and Tiago“ I would like to thank Kate and the Team for all their hard work and exceptional service in helping us sell our home quickly. Their market knowledge, guidance and support in both the sale and the purchase of our new home minimized our stress tremendously. They are a pleasure to work with. I would highly recommend the Kate Peterson Team!”
Heather
“ I had been dreading the prospect of moving for some time, but finally called Kate. I selected her due to the fact that she lives in our community and another neighbour had been very pleased with her. I called Kate and we set up a meeting. I knew then and there that I would not need to shop around for any other real estate agent as she completely understood my needs and expectations. Kate deliv-ered more than I ever expected – she kept me informed of all info necessary to the sale of our house and followed through with every detail. I loved the fact that she is very much “on top of her game” without being pushy. Her warmth and understanding coupled with great business savvy made her a pleasure to deal with. Since the sale, others have asked me what I think of Kate Peterson, and my answer to every person has been, “She’s the best.”
Alexandra
Our Clients have the Last Word
We have everyone and everything you need for your home.
MOVING SERVICESMovers • Packers • Storage
EXTERIOR/INTERIORExterior Maintenance • In-Home Cleaning • Junk Removal
Whether you arecontemplating a move orwould just like a sense ofwhat your home may beworth in today’s market,
CALL FOR A FREE
MARKET EVALUATION!
905.271.5151www.KatePeterson.ca
[email protected] www.KatePeterson.ca
SouthMissHomes | South Mississauga Homes | KatePetersonTeam | KatePetersonTeam
connect with the KATE PETERSON TEAM
Keller WilliamsRealty SolutionsBrokerage Independently Owned and Operated
Attention, Home Buyers and SellersThe Right Information Can Make All the Difference!
Kate Peterson has built her business by always going the extra mile to ensure clients reach their goals. That’s why she’s offering these special reports for people throughout the area.
The Last 10 Properties Sold in Your Neighbourhood
Ask Kate for a complimentary copy of this vital resource that will help you gauge current market trends and compare pricing in your area.
The Five Hottest Buys on the Market
Call Kate today for a free copy of this important tool and get a jump on the best values in your area.