Download - Mindshare NA's Guide to SXSWi 2015
7/18/2019 Mindshare NA's Guide to SXSWi 2015
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MINDSHARE
GUIDE
SXSWi 2015
7/18/2019 Mindshare NA's Guide to SXSWi 2015
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"That small, grass-roots event — which700 people its inaugural year — has sin
mushroomed into SXSW, one of the larand most influential gatherings on the p
– USA Today, March 7, 2014
MINDSHARE AT SXSW 2015
7/18/2019 Mindshare NA's Guide to SXSWi 2015
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SXSWi
• 30,000+ participants from 83
countries• 1,100 sessions with over 2,000
speakers
• 3,000+ press outlets coveringthe festival
MINDSHARE AT SXSW 2015
7/18/2019 Mindshare NA's Guide to SXSWi 2015
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Making the most of SXSWi
• The conference is widespread throughout downtown Austin - be suoutside of just the Convention Center
• Spend time walking around outside of the Convention Center to finbranded experiences
• The trade show floor is only open Sunday-Tuesday; budget ~2 houthe full floor
• Download the SXSW GO app & use it to program your personal sc• Be open to spontaneity & be prepared with a plan B (lines can be l
• Big names on panels draw crowds, “unknown” speakers deliver unexperiences
• There is no Uber surge cap; wear your walking shoes
MINDSHARE AT SXSW 2015
7/18/2019 Mindshare NA's Guide to SXSWi 2015
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SXSWi Distilled
MINDSHARE AT SXSW 2015
Mindshare experts will distill the topevents, trends, and emerging topicsduring the festival for marketers
Follow us on Twitter @Mindshare_NAand MindshareInTheLoop.com for:
• Preview POV on what we will see at
SXSWi (published week of event)• Daily blog and video updates,
interviews
• Top 10 Trends from SXSW post-event
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The
Sessions
7/18/2019 Mindshare NA's Guide to SXSWi 2015
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What to attend
• Mindshare experts have put
together a selection ofrecommended sessions for eachday of SXSWi.
• These sessions focus on innovation,invention, and key emergingmarketing areas such as sensory.
• The selections were chosen toinspire new thinking, big ideas, andconnecting to where yourconsumers are going.
MINDSHARE AT SXSW 2015
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Friday, March 1311:00am –12:00pm
Digital Diversity: How
Culture Impacts Digital
Hyatt Regency Austin (ZilkerBallroom 2) – 208 BartonSprings Road
Exploring culture in majorgroups across the
increasingly-diverse U.S.,attitudes & priorities, andhow that influences the waypeople communicate online.
Speakers: Facebook, IpsosMediaCT
MINDSHARE AT SXSW 2015
12:30 –1:30pm
Beacons, mPay, and the
Great Shopper Reboot
Sheraton Austin (CapitolBallroom) – 701 E 11thStreet
Brands/retailers explore theincreasing impact of in-store
sensors and beacontechnology, the pushtowards mobile payments,and more. MediaPost event.
Speakers: Intel, Lowe’s, Alex
and Ani, and MaxMedia
12:30 –1:30p
En Vogue: B
Between Bra
JW Marriott (110 E 2nd St
A wearable teexpert explorintersection o
technology bdown modelscollaborationBirch/Fitbit, A
Speakers: Ardesigner solo
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Friday, March 132:00 –3:00pm
Millennials and Sports:
Reaching Next-Gen Fans
Four Seasons Hotel(Ballroom AB) – 98 SanJacinto Blvd
Despite the nature of live
sports programming, sportsmedia has to embrace multi-platform to reach millennials.See what the NFL has beendoing in that regard.
Speakers: NFL, NFLNetwork, Re/Code
MINDSHARE AT SXSW 2015
3:30-4:30pm
Defining the Next-Gen
Retail Experience
Austin Convention Center(Ballroom D) – 500 E CesarChavez St
A new generation of
innovators are changing theway consumers think aboutshopping. And retailersthinking of the retailexperience.
Speakers: Rent the Runway,Sephora, Stitch Fix
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Saturday, March 149:30 –10:30am
Machines That Tell Stories
JW Marriott (Room 210) –110 E 2nd Street
How machines are affectingdigital storytelling and newways of finding meaning –
and how to be savvy aboutyour own digital narrative.
Speakers: HP, Polycot Associates
MINDSHARE AT SXSW 2015
11:00am –12:00pm, 12:30-1:30pm
SXSW Accelerator: Wearable Technologies 1
SXSW Accelerator: Wearable Technologies 2
Hilton Austin Downtown (Salon J) – 500 E 4th Str
3:30-4:30pm; 5:00-6:00pm
SXSW Accelerator: Digital Health and Life Scie
SXSW Accelerator: Digital Health and Life Scie
SXSW Accelerator® is a two-day pitch event in sifor early stage technology startups to pitch their pservices to industry technology experts, high profpersonnel, and venture capitalists / angel investoprize winner for each category will be selected at two as part of the evening SXSW Accelerator AwaCeremony.
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Saturday, March 14
MINDSHARE AT SXSW 2015
11:00am-12:00pm; 12:30-1:30pm
SXSW Accelerator: Social Tech 1
SXSW Accelerator: Social Tech 2
Hilton Austin Downtown (Salon G ) – 500 E 4thSt
SXSW Accelerator® is a two-day pitch event insix categories for early stage technologystartups to pitch their product and/or services. Agrand prize winner for each category will beselected at the end of day two as part of theevening SXSW Accelerator Awards Ceremony.
11:00am-12:00pm; 12:30-1:30pm
SXSW Accelerator: Enterprise/
Tech 1SXSW Accelerator: Enterprise/
Tech 2
Hilton Austin Downtown (Salon FStreet
SXSW Accelerator® is a two-daysix categories for early stage tecstartups to pitch their product andgrand prize winner for each categselected at the end of day two asevening SXSW Accelerator Awar
7/18/2019 Mindshare NA's Guide to SXSWi 2015
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Saturday, March 14
MINDSHARE AT SXSW 2015
3:30-4:30pm; 5:00-6:00pm
SXSW Accelerator: Ent. & Content Tech 1
SXSW Accelerator: Ent. & Content Tech 2
Hilton Austin Downtown (Salon G ) – 500 E 4thSt
SXSW Accelerator® is a two-day pitch event in
six categories for early stage technologystartups to pitch their product and/or services. Agrand prize winner for each category will beselected at the end of day two as part of theevening SXSW Accelerator Awards Ceremony.
3:30-4:30pm; 5:00-6:00pm
SXSW Accelerator: Innovative
SXSW Accelerator: Innovative
Hilton Austin Downtown (Salon FStreet
SXSW Accelerator® is a two-daysix categories for early stage tecstartups to pitch their product andgrand prize winner for each categselected at the end of day two asevening SXSW Accelerator Awar
7/18/2019 Mindshare NA's Guide to SXSWi 2015
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Saturday, March 143:30 –4:30pm
The Future Role of Tech in
Dining and Food
Austin Convention Center(Ballroom D) – 500 E CesarChavez St
Chef David Chang(Momofuku) talks about the
shifting landscape of diningand how technology isrevolutionizing the way weinteract with, and consume,food.
Speakers: Momofuku, The Awl
MINDSHARE AT SXSW 2015
5:00-6:00pm
A New Authenticity in a
Holographic World
JW Marriott (Room 210) –110 E 2nd Street
How the unreal world isenhancing experiences for
people and impactingperceptions of reality, andthe art of creating authenticholograms.
Speakers: Valis – Virtual Artists Agency and Pound &Grain Digital
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Sunday, March 159:30 –10:30am
Storytelling with the New
Screens
Austin Convention Center(Room 12AB) – 500 E CesarChavez St
How will 3D printers, VR, AR, and smart objects/cities
reinvent the future ofstorytelling? Findings fromUSC's Annenberg InnovationLab.
Speakers: USC AnnenbergInnovation Lab
MINDSHARE AT SXSW 2015
11:00am –12:00pm
Give Me Your Data – But
Stay Away From Mine!
JW Marriott (Room 404) –110 E 2nd Street
Don't track or collect mypersonal data, but find me
the fastest route, if I'm lost, &personalize everything. Howdo we navigate theschizophrenia?
Speakers: Banjo, ApplicationDevelopers Alliance
12:30 –1:30p
Activism At
Supporters T
Austin Conve(Room 10ABChavez St
How to build that matter; tdigital focus
acquisition &community ofollowers.
Speakers: DoWorld WildlifeChange.org, P
7/18/2019 Mindshare NA's Guide to SXSWi 2015
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Sunday, March 159:30-10:30am (Enterprise/Smart Data) | 11:00am – 12:00pm (Digital Health) |12:30-1:30pm (Innovative World) | 2:00-3:00pm (Wearables) | 3:30-4:30pm
(Entertainment and Content) | 5:00-6:00pm (Social)
SXSW Accelerator Finals:
Enterprise/Smart Data | Digital Health & Life Sciences | Innovation World |
Wearables | Entertainment and Content | Social
Hilton Austin Downtown (Salon FG) - 500 E 4th Street
The finalists from the previous day’s pitch competition compete and show off
their applications/technologies in one last round. Categories include: Enterpriseand Smart Data, Digital Health and Life Sciences, Innovative World, Wearables,Entertainment and Content, and Social. A grand prize winner for each categorywill honored in the evening at the SXSW Accelerator Awards Ceremony.
Speakers: various startups, presented by Oracle
MINDSHARE AT SXSW 2015
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Monday, March 1611:00am –12:00pm
An Interview with Yik Yak’s
Founders
Austin Convention Center(Ballroom A) – 500 E CesarChavez St
GigaOm interviews thefounders of Yik Yak for a
look at changing messagingapps & how usage patternsof college students can applyto older audiences.
Speakers: Yik Yak, GigaOm
MINDSHARE AT SXSW 2015
11:00am –12:00pm
Breaking the 4th Wall:
Audience Participation. In Digital Age
Four Seasons Hotel (SanJacinto) – 98 San JacintoBlvd
How content producers candeliver new experiential
types of entertainment basedon emerging technology,changing audienceexpectations, and more.
Speakers: Brain Factory,Warner Bros, Portal Ent, SyncScreen
12:30 –1:30p
Balancing D
JW Marriott (E 2nd Street
How fashion retailers can balance betwinsights glea
data/analytictaking risks afor unpreced
Speakers fro
media/fashioconsultants
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Monday, March 165:00 –6:00pm
AR and VR: Moving
Beyond the Square Screen Four Seasons Hotel (SanJacinto) – 98 San JacintoBlvd
How augmented reality andvirtual reality are
fundamentally changing theentertainment landscape &how we can prepare andadapt.
Speakers: Machinima,DAQRI, Snaps
MINDSHARE AT SXSW 2015
5:00-6:00pm
Getting Men Comfortable
with Mobile ShoppingJW Marriott (Room 205) -110 E 2nd St
The growth of mobilecommerce & the impact ofsocial shopping apps. Theprocess of getting men morecomfortable with shoppingon their smartphones.
Speakers: Lowekey Media, Android Homme, Troy Alexander
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Tuesday, March 1711:00am –12:00pm
Better and Faster: Predict
Opportunity & Win in 2015 Austin Convention Center(Ballroom A) – 500 E CesarChavez Street
Trend Hunter’s guide to
unexploited trends in 2015,
plus six patterns ofopportunity in interactive & aquick guide to neurologicaltraps that hinder smartpeople.
Speakers: Trend Hunter
MINDSHARE AT SXSW 2015
11:00am –12:00pm
AJ+ Presents the Future of
Engagement Austin Convention Center(Next Stage) - 500 E CesarChavez Street
There’s no denying that AJ+
has disrupted the news
world. How they’readdressing the changinglandscape of storytelling inthe digital/mobile age.
Speakers : AJ+ (Al Jazeera’s
digital outlet)
12:30 –1:30p
The Future i
Storytelling Hyatt RegencBallroom 2-3Springs Road
An exploratiogrowth in vie
short-form coaffecting genhabits, and wthe future.
Speakers: MaCAA, Bloomb
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Tuesday, March 173:30 –4:00pm
Understanding the
BeacosystemRadisson Town Lake(Riverside Ballroom) – 111 ECesar Chavez Street
Use beacon technology ininnovative ways requires anecosystem of apps andactive users to make themwork. This session shouldhelp.
Speakers: Kwolia, InMarket,TPN
MINDSHARE AT SXSW 2015
3:30-4:30pm
Personalization
Uncovered: Creeps vs. Grocery Store
Hyatt Regency Austin (HillCountry ABCD) – 208 BartonSprings Road
A discussion about
managing the fine linebetween using personalizeddata to add value to in-storeshoppers and using it tocreep them out.
Speakers: Adobe, Aetna,Dell
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HyattRegency
Sheraton Austin
JWMarriott
Radisson
FourSeasons
Convention Center &
Hilton
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Around
Austin
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Things to see & do around Austin
MINDSHARE AT SXSW 2015
1.State Capitol
Building
What:
Texas State CapitolWhere:
Congress & 11th St
When:
Year round 7am-10pm
2.Rainey Street
What:
Old homes converted to
bars & restaurantsWhere:
Rainey Street
When:
Year round
4.Austin’s Bat
Colony
What:
Largest Bat Colony inNA
Where:
Congress Bridge
When:
At Sunset in March- April
3.Barton Springs
Pool
What:
68 degree naturalspring pool
Where:
Barton Springs Road
When:
Year round 8am-6pm(closed Tuesdays)
SR
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Things to see & do around Austin
MINDSHARE AT SXSW 2015
6.Jester King
Brewery
What:
Craft Brewery TastingRoom
Where:
30 min drive towardsDripping Springs
When:
Fri 4-10pm, Sat 12-10,Sun 12-6
2.Road Trip to Salt
Lick
What:
Notorious BBQ
(BYOB and Cash only)
Where:
30 min drive towardsDriftwood
When:
Everyday, 11am-10pm
4.Broken Spoke
What:
Honky Tonk Dance
HallWhere:
South Lamar (10minute drive from
downtown)
When:
10:30-11:30 Tues-Saturday
3.Alamo
Drafthouse
What:
Movie theater w food& drinks served in
theater
Where:
5 locations around Austin
When:
Year round
R
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Places to eat around town
MINDSHARE AT SXSW 2015
Qui
Perla’s Seafood
Easy Tiger
BeerGarden
Rainey
Street
Uchi
Odd
Duck
Driskill
Hotel
Franklin’s
BBQ
La Condesa
Torchy’sTacos
Wink
Restaurant
& Wine Bar
Guero’s Taco Bar Enoteca &
Vespaio
Max’s Wine Dive
Z’Tejas
Second
24 Diner
Lamberts
BBQ
Hopdoddy burgers
Salty Sow
Eastside Cafe
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Getting around town
Hail ACab
Austin
Free app foriOS and Android
MINDSHARE AT SXSW 2015
Uber
Free app for
iOS and Android
Lyft
Free app for
iOS and Android
Car2Go
Car sharing
service, cars fit 2people
$35 one time signup fee
$15/hour or$85/day
Zipcar
Car sharing
service, range ofcar sizes
$85 sign up fee
$10/hour or$69/day
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THANK YOU