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MIGROS RETAIL ACADEMY: SUCCESS FORMULA FOR RESULTS MİGROS TİCARET A.Ş. Demir AYTAÇ
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TURKEY: THE CRADLE OF CIVILIZATIONS
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20%
40%
60%
80%
UnitedKingdom
UnitedStates
France Mexico SouthAfrica
Brazil Turkey Russia
77% 68% 66%
55%
40% 32% 30% 29%
Organized Retail Penetration (2011)
Source: Planet Retail
Source: Planet Retail February 2013
TURKISH RETAIL: STRONG GROWTH POTENTIAL
Rank Country Grocery Sales 2012
(USD mn)
Grocery Sales per Capita 2012
(USD)
Population (Million)
1 UK 320,359 5.080 63
2 Germany 297,167 3.634 82
3 France 293,288 4.625 65
4 Italy 238,747 3.921 61
5 Turkey 157,590 2,104 76
6 Spain 129,896 2,808 47
7 Poland 85,881 2,246 38
Grocery Sales by Countries
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Sainsbury’s UK
1869
Tesco UK
1919
Migros Switzerland
1925
Walmart USA
1950
Migros Turkey
1954
Carrefour France
1959
Metro Germany
1964
MIGROS: 59 YEARS OF RETAIL EXPERIENCE
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MIGROS BY NUMBERS
3 COUNTRIES
7 BRANDS
68 PROVINCES
959 STORES
18.000+ EMPLOYEE
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MULTI FORMAT MANAGEMENT
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OUR FACTS ARE OUR CHALLENGES
29 Average Age (Gen Y %70)
%98 Internal Promotion Rate
4 New Employee / Working Hour
123 Assessments / Per Day
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MIGROS RETAIL ACADEMY
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ACADEMY BOARD
CEO
CXOs
Department Managers
Internal Instructors
External Trainers
The HR and T&D Manager
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FACULTIES
Retailing Vocational School of Higher Education
Store Management School
Fresh Food School
Administrative Unit School
Leadership School
Supplementary Programs
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Retailing Vocational School of Higher Education
On The Job Trainings
Specialty Trainings
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Store Management School
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Fresh Food School
Rituals
On The Job Training
Cross Sale
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Administrative Unit School
Functional Based Training
Coaching
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Leadership School
I’m Steering!
I’m Developing!
I’m Managing!
I’m Exploring!
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Supplementary Programs
Competency Based Trainings
Life & Hobby Foreign
Languages
System-Process Trainings
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DEVELOPMENT TOOLS
WE SERVE Videos
Assessment Center
Membership in Professional Association
Articles
In Class Trainings
Simulations
Mentoring Coaching
Book Suggestions
Virtual Classroom
Conference
E- Learning
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BY NUMBERS ACADEMY
Training Days
204.933
Internal Trainers
55 External Trainers
60
Training Days / Employee 12,44 General
9,91 Blue Collar 15,07 Head Office
33,39 Store Managers
Trainer Store Managers
108
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LEARNERS HAVE
LEARNING RESPONSIBILITY
360-Degree Evaluation and Assessment
Development Agreements
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HOW ARE WE CREATING TALENTS? TWO EXAMPLES
STORE MANAGEMENT DEVELOPMENT PROGRAM
MACRO PERSPECTIVE
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STORE MANAGERS
DEVELOPMENT PROGRAM
D
A
D
I
E
NALYSIS
ESIGN
EVELOPMENT
MPLEMENTATION
VALUATION
Workshops Career Recipes All Over Turkey
Turnover Rate
-%31,1
%11,2
ROI
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STORE MANAGEMENT CAREER AND DEVELOPMENT PATH
Region Manager
Oriantation Program
Mentorship Trainings
Management Simulation
System Trainings 3
Assesment Center
0-2 Month 6. Month 1. Year 2. Year
Career Development Package 1
Internal Candidates
Mentoring
Specialist Trainings
StoreManagement Dev.Prog.
System Trainings 2
Career Development Package 3 Leadership Path “Managing”
5. Year
Corporate Operation Sharing
System Trainings 1
Fresh Food Academy
Assesment Center Development Agreement
Assesment Center Development Agreement
Assistant Store Manager Store Manager
Performans KPI Trainings
Orientation Program
KÜMPEM Manager Development Prog.
System Trainings 4
Effective Human Managing
Competency Trainings
Career Development Package 2 Leadership Path “Exploring”
Competency Trainings
Competency Trainings
External Candidates
Management Skills Trainings
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MACROCENTER: EXCLUSIVELY FOR YOU
LUXURY SEGMENT SUPERMARKET
W I D E R A N G E O F “ G O U R M E T ” P R O D U C T S
L U X U R Y S E G M E N T S U P E R M A R K E T
23 Stores
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MACRO PERSPECTIVE: A VERY SPECIAL DEVELOPMENT PROGRAM
ANALYSIS DESIGN DEVELOPMENT IMPLEMENTATION EVALUATION
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ANALYSIS MACRO PERSPECTIVE
NEW COMPETITORS IN THE LUXURY MARKET INDUSTRY (UPSCALE) CUSTOMER LOYALTY
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DESIGN
MACRO PERSPECTIVE
INTRODUCE PARTICIPANTS TO LUXURY PRODUCTS EXPERIENCE IN FIRST-HAND INFORM ABOUT LUXURY BRANDS AND COMPETITORS
IN-CLASS LEARNINGS & WORKSHOPS CULTURAL DEVELOPMENT (TRIPS)
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DEVELOPMENT
MACRO PERSPECTIVE
DAY 1
DAY 2
DAY 3
DAY 4
DAY 5+
The Luxury Concept, Brands
Etiquette Rules, Table Manners, Personel Care, Body Language
Competitor Analysis
Wealthy Customer: What Our Customers Expect from Us?
CRM and Sales in Luxury: London, New York, Berlin
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IMPLEMENTATION
MACRO PERSPECTIVE
50 STORE MANAGERS 6 DAYS BOTH DOMESTIC & ABROAD
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IMPLEMENTATION
MACRO PERSPECTIVE
A NEW TRAINING APPROACH: DISTINCT, INNOVATIVE & PROACTIVE
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IMPLEMENTATION
MACRO PERSPECTIVE
EXPERIENCING LUXURY BRANDS
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EVALUATION
MACRO PERSPECTIVE
SATISFACTION (4.99 / 5.00)
ANNUAL GROWTH +%15
CUSTOMER LOYALTY +%13 JACK PHILLIPS’
ROI METHODOLGY
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THANK YOU