From Videotape Archives to On Line Content Distribution
Migrate | Manage | Market your media
to On Line Content Distribution
Noëlle Prat-Vong
Regional Sales Manager
Front Porch Digital International
Front Porch Digital OverviewFront Porch Digital is the global leader in media content migration,
storage management, digital distribution and monetization:
Migrate:Content
Migration
SAMMA
Manage:Content Storage
Management
Market:Content
Distribution and Monetization
DIVASolutions
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
SAMMADIVArchive DIVApublish
• Allows customers to migrate content stored on analog tapes into digital format in a labor efficient, low cost and accurate process
• Allows content to be digitally archived, accessed, documented and monetized
• Solves a significant and near-term global issue related to deterioration and obsolescence of video formats
• Protected by US patents
• Provides an advanced, rules-based, video aware CSM solution with scalability, performance and reliability
• Middleware application that enables integration across a complete range of broadcast devices and applications
• Centralizes content for customers and allows easy access across the organization
• Robust software proven in mission critical operations
• Protected by US patents
• Industry’s first integration of CSM and OVP delivers the most efficient and scalable workflow for online video publishing
• Delivers content direct from DIVArchive to any network connected device
• Includes an automated metadata annotation tool using scene, facial and voice detection
• Resulting metadata enables frame/timecode specific search of all content for monetization purposes
Integrated Digital Content Platform
Why Migrate?
• Videotape archives do not keep forever: “…. we lose about 1 year worth of
video content through tape deterioration every year…” - Jim Casabella, VP
of ABC Owned and Operated Stations in USA
• Videotape libraries are approaching 60 years old: a 1993 report by the
librarian of Congress found that half of the feature films produced before
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
1950 had evaporated, with more than 80% of the films from the 1910s and
'20s gone forever
• It is estimated that there are 1 billion useful but unused video cassettes in
archives
• Everyone has a desire to look at videotapes before they disintegrate and
disappear
Challenges
• Manually intensive and costly job
• Videotape archives are unwieldy
• Require temp & humidity control
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
• Require temp & humidity control
storage
• Require obsolete video equipments and maintenance
• Many people try to convert on an “as needed basis” and take the
risk of loosing their legacy content
• An integrated solution specifically designed for audiovisual archive preservation that
covers the migration workflow, either used internally and/or outsourced to a service
provider using the same type of solution.
• Improve the image quality substantially as it encodes, assuring a “state-of-the art”
migration.
• Simple GUI and process adapted to non skilled video professionals
The solution
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
• Simple GUI and process adapted to non skilled video professionals
• Remove the necessary manual video quality monitoring in migration. Generate, retrieve,
and compile technical metadata throughout the process.
• Encode for high quality archive, mezzanine and proxy viewing in real time and
simultaneously in open formats.
• Migrate to digital files quickly and cost effectively and with the least human intervention
and in the best possible quality, by re-thinking the content worth preserving selection
process: Migration -> Access -> Selection
Migration: The Problem Complexity
Process
Multiple Tapes
Simultaneously
Capture
Existing
Metadata
Collect
New Metadata
Monitor
Migration
Clean
Video Tapes
in Volume
Inspect
Video Tapes
in Volume
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
Encode
Multi-Formats
Simultaneously
Detect End
of Content
MetadataNew Metadata Migration
Automatically
Correct
Video Artifacts
Analyze
Video Quality
Encode in a
Mezzanine
Format
Migrate - Workflow
Video Tapes
A/V
Tape Preparation & Inspection
(Optional)
Tape Cleaning(Optional)
Tape Migration
Tape MigrationAppliance
Digitised content & migration data (files) transfer to external Content Storage Management (CSM)and/or Media Asset Management (MAM)
Files TransferAnd Storage
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
CustomerTapes
Database(Optional)
Metadata accessand update
a) A/V Signalanalysis andcorrection
b) One passmultipleformatsencoding
7
Tape CleaningResult
c) Temporarylocalstorage
(MAM)
Database
Tape catalogMetadataImport
(Optional)
SAMMAsoloTape Migration
DIVASolutions - SAMMA Products
Video Tapes
A/V
SAMMAprepTape
Preparation and
Accessioning(Optional)
Transfer to external Content StorageManagement (CSM such as DIVArchive)and/or any Media
Digitised content and
migration data (files) transferand storage
SAMMAcleanTape
Cleaning(Optional)
DIVArchiveDIVAdirector
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
CustomerTapes
Database(Optional)
Tape CatalogImport
(Optional)SAMMA
database
Metadata accessand update
and/or any Media Asset Management (MAM such as DIVAdirector) system.
Tape CleaningResult
8
SAMMArobot
SAMMADatabaseserver
SAMMA :
System for
Automated
Migration of
Media
Assets
What is “CSM”
• Content Storage Management (CSM) is a “content aware” HSM
system which manages NEARLINE, ARCHIVE and OFFLINE storage
for all media assets
• CSM solutions natively interface into all workflow “silos” within a
media organization including News, Post, Production, Transmission,
New Media, etc.
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
New Media, etc.
• Advanced CSM solutions handle all levels of content storage,
distribution, protection and preservation controlled by automated
lifecycle rules, MAM, automation, NRCS, etc.
• CSM is the middleware solution which enables workflow specific
tools to be used in each area of the media facility but provides the
infrastructure for storage and sharing between them
What is “CSM”
• CSM “content aware” functionality is the key differentiator and value
proposition versus HSM solutions enabling many advanced workflows
• Content aware CSM features include:
– Timecode based partial restore for accessing only the required portions of content stored in
the content archive
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
– High and low resolution transcoding for interoperability between workflow silos
– Subjective quality analysis (QC) for file based content
– Intelligent content lifecycle policies makes distribution, replication and content publishing
workflows possible
– Direct interface to Newsroom Systems, NLE Systems (Avid, Apple, etc), Video Servers, MAM,
Automation Systems, etc. acting as the universal “bridge” between content and metadata
CSM: The Problem Complexity
Resources
Assignment &
Management
Content
Localization
Interface To
Video
Equipment
Faults
Identification
& Recovery
Content
Grouping
Data
Movement
Load
Balancing
Interface To
Legacy
Systems
Interface To
Broadcast
Applications
Cache
Management
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
Content
ProtectionMigration
Policies
& Recovery
Content
Analysis (QC)
Events
Logging
Grouping
Interface To
Storage
Technologies
Movement
Content
Transcoding
Video
Partial
Retrieval
Priority
Management
Balancing Management
Tape
De-Fragment
Tape
Spanning
CSM at the Heart of the Facility
Post ProductionNewsroomPlayout
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
Ingest
Migration
Disaster Recovery
New Media
Non Traditional Content Distribution
• Direct consumer delivery of media to the “living room”,
mobile and web platforms is becoming more strategically
important to content owners
• Direct targeting of content consumers is imperative for
brand dissemination, increased ad revenues and
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
brand dissemination, increased ad revenues and
monetization
• Embracing these new distribution channels often results in
increased human involvement, workload, time and cost
• Monetization of content stored in existing file based formats
in a media facility should be a fairly easy proposition…
Current Barriers to Adoption
• Current mechanisms for non-traditional content delivery
tend to be complex and labour intensive
• Manually driven content capture and metadata entry is time
consuming and means longer time to market
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
• Limited staffing resources and budgets act as barriers to
embracing advanced content distribution methods
• Uncertain ROI for these new paths to the consumer make
additional capital investment difficult to justify
Current Barriers to Adoption
• Technologies are new and evolving rapidly – capital
investment for custom tools can be extreme.
• Legacy and proprietary metadata databases (rights
management, inventory, traffic, etc) add to the complexity
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
management, inventory, traffic, etc) add to the complexity
• Content stored in different media “silos” in various formats
make human involvement and re-encoding necessary
The Solution
• Leverage the advanced CSM asset repository to provide
universal content delivery directly to the consumer
• Automatic direct targeting of any consumer platform
anywhere in the world through a unified CSM gateway
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
• Removing human workflow steps, bottlenecks and allowing
easy expansion of distribution channels are key goals
• Solutions should be rolled out in conjunction with existing
systems to ease transition, especially for customers who do
not already have a CSM solution in place
CSM Based New Media Delivery
Business Systems
Media Devices (Workflow Silos)
Metadata
TemplatesAd Inserts
Targets
ContentTranscode
QC
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
Legacy Video Tape Archives
QC
Delivery
ContentRepurposingMonetization
The Benefits are Clear
• The goal is to enable content owners to deliver their content
anywhere to any platform at any time with low entry costs
• Content stored in the DIVArchive CSM can be “published” to
any supported platform (TIVO, Roku, Hulu, iTunes, etc) with
little or no additional effort and no human involvement
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
little or no additional effort and no human involvement
• The CSM automatically transcodes, quality checks and pairs
the content with relevant metadata en route to distribution
• Content templates defining ad insertion positions,
geographical boundaries, target platforms, etc. are prebuilt
and automatically linked to the content
The Benefits are Clear
• The solution must provide direct integration to leading CDNs
for global distribution easing publishing and delivery tasks
• Reduction of costs associated with implementation of new
services and day-to-day operational staffing is key
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
• Reduction of labour duplication through automated content
lifecycles and direct integration to workflow silos and
interfaces
• Increased revenue from internally served ads as well as
through direct integration to ad services offer multiple
monetization options
Conclusion
• The broader-casting market is continually evolving and its
imperative to target measurable and repeatable ROI
• Quick time to market and increased user reach for content
regardless of the new media platform target is essential
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
• Ability to leverage content stored within the CSM or on
legacy video tapes as part of fully automated workflows
• Tighter integration, reduced manpower and quicker content
turn around are our key value components of our solution
DIVASolutions Overview
Migrate
Manage
DIVApublish
Market
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
21
Manage
Front Porch Digital Focus
Migrate:Content
Migration
SAMMA
Manage:Content Storage
Management
DIVArchive
Market:Content Distribution
and Monetization
DIVApublish
DIVASolutions
COMPANY CONFIDENTIAL. FOR INTERNAL USE ONLY UNLESS COVERED BY NDA.© 2011 - Front Porch Digital Inc. and International. All rights reserved.
• Videotapes migration to digital formats
• Multiple formats generation
• Video quality checks
• Metadata collection
• Over 1,000 hours migrated per week
• Management of content on storage infrastructures
• Content interoperability
• Content duplication and protection
• Automatic migration to new technologies
• Automatic migration to new formats
• Disaster recovery
• Automatic and integrated upload of content from digital archives
• Enrichment of assets with frame intelligent metadata
• Online video publishing to multiple portals and devices-OVP
• Analytic reports to help manage publishing plans
Integrated Digital Content Platform
DIVASolutions: Solutions for the past, present and future of media
Migrate | Manage | Market your media
From Videotape Archives to On Line Content Distributionto On Line Content Distribution
Thank you for your attention