Microsoft Marketing Trends Lab™:
Bootstrapping a Live Video Streaming Studio for Brands as BroadcastersGeoffrey Colon – Sr. Marketing Communications Manager@djgeoffe @BingAds
Geoffrey ColonSr. Marketing Communications Manager, Bing | MicrosoftProfessional Background
Family: AllisonOliveMatilda
Author Disruptive Marketing
Podcaster: Disruptive FM
@djgeoffe
The world and technology are once again transforming.”Satya Nadella | CEO Microsoft
“
Information
AgeIndustrial
AgeAgricultura
l Age*Creative & Digital Age
Rural
Self Employed
No Automation Limited Technology
Cities
Factories & Industry
Technology enabled automation
Anywhere
Self Employed → SMB → Corporations
Technology driven and poweredTechnology driven and poweredAI & BOTs & Video part of the process
Geoffrey Colon I Bing - Microsoft I @djgeoffe
I grew up in a physical world and I speak English. The next generation is growing up in a digital world, and they speak social.”
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Angela Ahrendts | SVP Apple
“
While we enter this new era, we also have been changing our outlooks and habits due to technology…
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Platform Examples
Examples
Desktop OSDos, Windows, Mac
OSPrograms
Excel, PPT, Lotus
PC
BrowserMosaic, Explorer,
NetscapeWeb Sites
Yahoo, Amazon
Web
Mobile OSiOS, Android, WP
AppsAngry Birds, Instagram
Smartphone
Messaging AppsWhatsapp, WeChat,
Skype
Bots / AgentsWeather, Travel
Messaging
Transformation of technology
Platform Examples
Video in Real Time
Facebook, Periscope, Twitch, YouTube
Messaging
Messaging also includes Video
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… new technology, tools, and business models means…
s
...New Ways of Communicating
Building a live video streaming studioALL RESULTS 1–10 of 600,000,000 results
Setting Up A Live Streaming Video Studio5 Areas of Concentration:
1. BRANDING2. DEVICE(S)3. LIGHTING4. SOUND5. SUPPORT
Setting Up A Live Streaming Video Studio2 Personas:
1. BOOTSTRAP – People who want to hack or cobble together stuff for a small fee (solopreneurs, startups, small businesses or big companies on a shoestring budget)
2. PROs – People who want to spend a little more for a more professional output (Midsized Businesses to Multinationals)
1. BRANDING
It’s Important People See Who You Are
Branded Microphone Cube
On Screen Title/Name Overlays Branded Microphone Cubes
Estimated Costs = $35 for Bootstrap to $175 for Pros depending on art/graphics requirements for banners, step & repeat or microphone cubes
2. Devices
The Phone/Tablet Is Now Your Video Camera
2. Devices
Mobile Phone / Tablet = Professional Camera and Mixing Unit All in One1. Apple iPhone – A large amount of apps can turn it into a mobile streaming unit2. Apple iPad – A large amount of apps can turn it into a mobile streaming unit in
addition to a control center3. Microsoft Surface – A large amount of apps can turn it into a mobile streaming unit, a
control center and a post-editing device (if necessary)
*Note: The majority of the $2,000 cost is the price of your device, if you own one, you simply need accessories to bring what would be simply a device into a roving live video streaming studio. Also note there are a number of apps for Android and Windows Phone devices. Any mobile device will suffice as long as it fits your needs.
Estimated Cost: Bootstrap can be $50 and for Pros up to $900 depending on device or amount of devices (note you can use more than one device for multi-camera shoots. See slide on Live: Air app)
2. Device
Hacking your device into a steady cameraThe Padcaster or iOgrapher can turn your phone into a production rig capable of being carried or hooked onto tripods for streaming in ways that will allow for agility.
Estimated Cost: $75 for Bootstrap to $190 for Pros depending on type of device and amount of devices purchased
3. Lighting
You need to be seen, not just heard
3. Lighting
Let there be LightCouple of options to choose from:1. F&V K320 = $902. F&V K480 = $1203. Softbox Lighting Kits = $75 to $350
Estimated Cost: $90 for Bootstrap to $350 for Pros depending on setup
4. Sound
I can’t hear you!!!Couple of microphone options to choose from:1. Rode Video Mic GO = $992. Rode Pro Compact VMP = $2303. MSM LSM 5 Stick Mic = $140
Estimated Cost: $99 for bootstrap to $280 for pros depending on setup
5. Support
Be calm and steady camera on…Tripods can make that wobbly phone be gentle1. Pistol Grip Tripod= $302. VT16 Fluid Head Tripod = $160
Estimated Cost: $30 for Bootstrap to $320 for Pros depending on setup
5. Support
We’re Doing It Live!!!Note the following app LIVE:AIR (pronounced Live To Air) can help you get right to livestreaming (it’s iOS only). Also the below all have capabilities to get you live from their apps…1. Basic App = $02. Pro App = $100
Estimated Cost: $0 for Bootstrap (free apps for iPhone) to $100+ for Pros (iPad multi-device switching Live:Air) depending on setup
Empower every person and every organization on the planet to achieve more.
Happy live video streaming builders, creators and makers!!!
Questions?
@djgeoffe on Twitter or followGeoffrey Colon on LinkedIn