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Microsoft
Joshua Abshire
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Table of Contents
IndustryAbout the companyCurrent strategiesSocial ResponsibilitiesFinancialsSWOT analysisConclusion
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Industries
SoftwareOperation systemsMicrosoft OfficeERP
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Industries
SoftwareOperation systemsMicrosoft OfficeERP
TechnologyXboxTabletsPC peripherals
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Industries
SoftwareOperation systemsMicrosoft OfficeERP
TechnologyXboxTabletsPC peripherals
Online servicesHotmailSkypeBing
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Industries
SoftwareOperation systemsMicrosoft OfficeERP
TechnologyXboxTabletsPC peripherals
Online servicesHotmailSkypeBing
SoftwareApple, Canonical, GoogleOpen Office, LibreofficeSAP, Oracle
Competition
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Industries
SoftwareOperation systemsMicrosoft OfficeERP
TechnologyXboxTabletsPC peripherals
Online servicesHotmailSkypeBing
SoftwareApple, Canonical, GoogleOpen Office, LibreofficeSAP, Oracle
TechnologySony, NintendoApple, AmazonLogitech
Competition
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Industries
SoftwareOperation systemsMicrosoft OfficeERP
TechnologyXboxTabletsPC peripherals
Online servicesHotmailSkypeBing
SoftwareApple, Canonical, GoogleOpen Office, LibreofficeSAP, Oracle
TechnologySony, NintendoApple, AmazonLogitech
Online servicesGmail, YahoomailGoogle Talk, FacetimeGoogle, DuckDuckGo
Competition
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About the company
HistoryOwnershipsSubsidiariesBrands & productsGlobal presence and locations
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History
• First thought up by Bill Gates and Paul Allen at Harvard in 1975
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History
• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975
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History
• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975• Went international with a Japanese branch in 1978
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History
• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975• Went international with a Japanese branch in 1978• Launched first OS in 1980 called Xenix
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History
• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975• Went international with a Japanese branch in 1978• Launched first OS in 1980 called Xenix• In 1986 launched Windows Office
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History
• First thought up by Bill Gates and Paul Allen at Harvard in 1975• Formed in Albuquerque, NM in 1975• Went international with a Japanese branch in 1978• Launched first OS in 1980 called Xenix• In 1986 launched Windows Office• In 2000 Microsoft changed CEOs from Bill Gates to Steve Ballmer
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Ownerships
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Subsidiaries
SkypeHotmailProclarityGiant Company SoftwareCanesta
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Brands and Products
WindowsOfficeDynamicsXboxBingSkype
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Global Presence and Locations
Locate in 113 countries around the world Over 97 thousand employeesRanging from Montenegro to Canada
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Current Strategy
Target markets vary based on product
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Current Strategy
Target markets vary based on productA combination of retail and web presence for products
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Current Strategy
Target markets vary based on productA combination of retail and web presence for productsVariety of ads(Web ads, TV/Hulu ads, print ads)
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Current Strategy
Target markets vary based on productA combination of retail and web presence for productsVariety of ads(Web ads, TV/Hulu ads, print ads)Since 2009 MS has created a retail presence
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Social Responsibility
Goal to become carbon neutral
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Social Responsibility
Goal to become carbon neutralMore energy efficient software
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Social Responsibility
Goal to become carbon neutralMore energy efficient softwareLess plastic used in containers
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Social Responsibility
Goal to become carbon neutralMore energy efficient softwareLess plastic used in containers
Ranked #1 in corporate responsibility by Reputation InstituteRanked #2 on the EPA’s most green company list
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Financials
Cash on Hand $51.7 billionMarket Cap: $291.1 billion2012 revenue: $73.23 billionGrowth 6%2012 profits: $21.76 billionGrowth 5%
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SWOT Analysis
StrengthsGreat diversity
Good brand name
Cash on hand
Global presence
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SWOT Analysis
StrengthsGreat diversity
Good brand name
Cash on hand
Global presence
WeaknessesSlumping PC marketPoor acquisitionsOEMs have a lot of control
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SWOT Analysis
StrengthsGreat diversity
Good brand name
Cash on hand
Global presence
WeaknessesSlumping PC marketPoor acquisitionsOEMs have a lot of control
OpportunitiesCloud based computingDeveloping marketsTablet and phone market
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SWOT Analysis
StrengthsGreat diversity
Good brand name
Cash on hand
Global presence
WeaknessesSlumping PC marketPoor acquisitionsOEMs have a lot of control
OpportunitiesCloud based computingDeveloping marketsTablet and phone market
ThreatsStrong competitionPatent cold war
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Conclusion
Huge multinational company
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Conclusion
Huge multinational companyDiverse portfolio
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Conclusion
Huge multinational companyDiverse portfolioEnvironmentally friendly
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Conclusion
Huge multinational companyDiverse portfolioEnvironmentally friendlyHuge piles of money laying around
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Questions?
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Sources
• http://finance.yahoo.com/q/mh?s=MSFT
• http://www.microsoft.com/en-us/news/inside_ms.aspx
• http://blogs.technet.com/b/boston/archive/2013/01/02/microsoft-ranked-1-in-best-corporate-social-responsibility-programs-continues-dedication-to-citizens-and-communities.aspx
• http://www.epa.gov/greenpower/toplists/top50.htm
• http://finance.yahoo.com/news/apples-cash-hoard-now-nearly-182034485.html
• http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.html
• http://quotes.morningstar.com/stock/msft/s?t=MSFT