Download - Microsoft
INDIA
Where Are We NOW..??
Introduction• Bill Gates (Chairman of
Microsoft Corporation)• Ravi Venkatesan, chairman of
Microsoft India• Microsoft entered India in
1990.• Microsoft currently has offices
in 16 cities.• Microsoft in India employs
about 5000 people. • Rank 36 in fortune 500 in 2010
20072008
20092010
0102030405060708090
100
HEAD COUNT(THOUSAND)
NET REVENUE(US$)
NET INCOME(US $)
HEAD COUNT(THOUSAND)
NET REVENUE(US$)
NET INCOME(US $)
Financial Analysis
• COMPETITION IN HARDWARE– MOBILES– PERIPHERALS
• COMPETITION IN SOFTWARE– OS– BROWSERS– GAMES
Competition analysis
Microsoft CompetitiorsMOBILE
Microsoft PERIPHERALS
Competitors
CompetitorsMicrosoft OPERATING SYSTEM
OS usedMicrosoft[86.1]
Linux [ 4.8]
Mac [7.5]
Other [1.6]
Microsoft & Competitors
Internet Explorer [37.2]
Firefox [ 45.3]
Chrome [9.7]
Safari [3.6]
Opera [2.5]
Other [1.71]
BROWSERS
CompetitorsMicrosoft GAMING
X-BOX [27]
PS3 [24]
Wii [49]
X-BOX [37]
PS2 & psp [45]
Wii [18]
GAMING
HIGH LOW
HIGH
LOW
MAR
KET
GRO
WTH
MARKET SHARE
BCG MATRIX
PEST ANALYSIS
ES
Political Taxation policy Political stability Pressure from other countries especially USA
PEconomical
Social
POLITICAL :
TTechnology
PEST ANALYSIS
Money supply Consumer confidence Exchange rates Economic growth
ECONOMICAL :ES
PoliticalP
Economical
SocialT
Technology
PEST ANALYSIS
Income distributionEducationLiving status (tech-force, broad mind)Average population age
SOCIAL :ES
PoliticalP
Economical
SocialT
Technology
PEST ANALYSIS
Updations done on regular basisEasy accessibilityEnhanced security
TECHNOLOGICAL :ES
PoliticalP
Economical
SocialT
Technology
PORTER’s 5 Force modelSupplier
Power
Buyer Power
Threat of New entry
Threat of Substitute
Competitive Rivalry
Supplier Power• No of players available is Less.• Power is high where brand is powerful.• Possibility of integrating backwards.
LOW
Threat of New Entry
• Switching cost.• Capital requirement.• Infrastructure.• Government policies.• Skilled man force LOW
Buyer Power• Number of substitute available.• Large number of users.• Pressure from buyers.• Large part of the revenue.
HIGH
Threat of Substitute• Number of substitute available in the market.• Buyers propensity.• Substitute product quality.
HIGH
Competitive Rivalry• Apple • Linux• Ubuntu• Intex• Logitech• Google• Others
HIGH
STRENGTH
SWOT ANALYSIS• Brand name. • Skilled manpower.• Delivery capability and client satisfaction. • Strong financial muscle.• Competitive pricing.• User friendly softwares.
WEAKNESS
SWOT ANALYSIS
• Falling sales of Microsoft• Dependency on hardware• Unsecured OS (as compared to linux)• Not much expanded market• Expensive software• Dependency on other retail outlets
OPPORTUNITY
SWOT ANALYSIS
• Expansion in same sector.• Enter into new sectors.• Increasing number of working age people.• Increasing awareness.
TH R E AT S
SWOT ANALYSIS
• Piracy.• Competition by local market.• Entry of big names in Indian market.• High exchange rate.• Fast changing technology
Where We Want To Be..??
S O• Skilled manpower• Brand name•Expand our network
• Strong financial muscle
• User friendly• Growing awareness.
• Investment in new sector
• Launch campaigns in remote areas and semi urban areas.
Strategy
• Open new outlets
TOWS
S T• Brand name• Client satisfaction
• Huge capital• Piracy
• Skilled manpower• Fast changin tech
• Anti pirated software
• Rigorous training to man force.
Strategy
• Open new outlets
TOWS
W T• Falling sales• Piracy
• Expensive software• High exchange rate
• Extend updation period upto 1yr
Strategy
• Launch anti piracy awareness programs
TOWS
W O• Dependency on hardware.• Expansion of sector
Strategy
• Production of hardware.
TOWS
SEGMENTATION
TARGETING
POSITIONING
TARGETING
SEGMENTATION
DEMOGRAPHICGames and Educational softwares for children..
AGE
OCCUPATIONAL
EDUCATION
Business class softwares for professionals and technical.
Educational softwares
GEOGRAPHICAL
Globally present in all the countries.
REGION
TARGETING
Large firms, medium and small firms
EDUCATIONAL SECTOR
Schools, colleges, Institutes etc.
BUSINESS SECTOR
SERVICE SECTOR
E- governance
INNOVATIVE TARGETING
Target rural sector and awareness regarding
POSITIONINGIN
NO
VATI
ON TECHNOLOGY
PRICE
TIME
HIGH HIGH
HOW WE WILL REACH
THERE…??
People
PlacePromotion
Process
Product
Price
7 P’s
Marketing Mix
PhysicalEvidence
EXISTING PRODUCTS
UPCOMING PRODUCTS
PRICING
• 15% OFF- Windows 7 professional upgrade• 30% discount-security products• 15% off- take advantage of great opportunity!• Microsoft’s latest pricing: Buy office 2007 now;
and get office 2010 for free
• Bundling….• Free updation
PLACE
PROMOTION
PROCESS
Internet
Buy Original
S/W
Retail Store
Mobile
PHYSICAL EVIDENCE
Ravi Venkatesan
chairman Dr. P AnandanManaging director
Srini KoppoluVice chairmanJaspreet Bindra
Regional director
Saashi kumarGeneral manager
PEOPLE