Download - Micro Sociology 090305164754 Phpapp01
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David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
The
Micro-Sociology of Networks
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this isn’t the story
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this is
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mostly true
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Human nature doesn’t change.Human behavior does.
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our needs are basically the same
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technology doesn’t make us social
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it influences our behaviors
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media is micro
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print radio broadcast digital
from past revolutions
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to present
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how has ourbehavior been
influenced?
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we stopped consuming media
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and started producing it
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we’re sharing our ideas openly
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Sharing our ideas openly
and giving away our secrets
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we’re building our personal brands
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and becoming micro-celebrities
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while celebrities become more like us
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our social circles expand
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from intimacy to ambient intimacy
Robin Dunbar’s threshold of maximum number of individuals
“Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to,
because time and space conspire to make it impossible.”~Leisa Reichelt
Source: Reach Cards
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as we manage our “friends”
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and contacts
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a perfect storm…
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our worlds
collide
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my boss is on facebook
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we’re streaming our lives
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and deaths…
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we experience collectively
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Over 136 million pageviewsMore than 21.3 million live video streams since 6am1.3 million concurrent live streams
…participatory
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our communication is becoming effortless
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and instantaneous
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micro-social economicsare
niche
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nearly anyone can influence
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especially within their niche
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the social web thrives on it
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social economics have
equity
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connections are currency
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Whuffie has replacedmoney, providing amotivation for people to douseful and creativethings. A person's Whuffieis a generalmeasurement of his orher overall reputation,and Whuffie is lost andgained according to aperson's favorable orunfavorable actions ~Wikipedia
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currency gets spent
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finding support in networks:
micro-philanthropy
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Over $11,000 in 2 days
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566,144k members. 14,244 wall posts. 1 cause.
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we relied on institutions
individual institution
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we rely on each other
networksindividual
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networks ashuman filters
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search provides information
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networks can filter signal from noise
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moving towarda people powered
web
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“I believe that people would rather have a conversation with aperson than a brand.” ~Scott Monty, Ford Motor Company
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humans not optional
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are we coming full circle?
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“more humanthan human
is our motto”~bladerunner
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insights into behaviors lead to innovations
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innovationshelp
people
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“Same as it ever was” ~Talking Heads
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David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
The
Micro-Sociology of Networks