PaddyPowerTrader.comPaddyPowerTrader.com
Business BloggingBusiness Blogging
Michelle DalyMichelle Daly
2222ndnd April 2009 April 2009
Blogs for BusinessBlogs for Business
Why Blog? Why Blog? To promote yourself, your products or to engage To promote yourself, your products or to engage
with your clientswith your clients
Who Blogs? Who Blogs? Someone who knows your product bestSomeone who knows your product best
What do you blog? What do you blog? What is topical, plan ahead, develop a voiceWhat is topical, plan ahead, develop a voice
Blogs Blogs
Sample: Sample: Personal Blog: Personal Blog: Personal brandingPersonal branding
Organisational Blog Organisational Blog
Raise the Raise the profile of the profile of the organisationorganisation
Develop the Develop the face of the face of the organisation organisation
Promote ideas Promote ideas and and campaigns campaigns
Company Blog Company Blog Using a blog to Using a blog to
promote education promote education of clientsof clients
To gauge reactivityTo gauge reactivity Promote discussionPromote discussion Community buildingCommunity building
Vlogging Vlogging
Villa81Villa81
Social Media Social Media
Thank you Thank you