Download - Mgf Hyundai Motors Ltd
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INTRODUCTION TO THE
INDUSTRY
Indian Automobile Industry manufactures over 11million vehicles and exports about 1.5 million
each year.
75%
16%9%
Market Share
Two Wheelers
Passenger Cars
Commercialvehicles andThree Wheelers
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INTRODUCTION TO THE
COMPANY
MGF group of companies, which was established in 1930
by its promoter, the late Mr. Ved Prakash Gupta, through
its flagship company Motor & General Finance Ltd.
Keralas leading Hyundai dealer.
It started the car retailing operations in 1998 at Willington
Island , Kochi.
First Hyundai dealer in the state to deliver more than
15000 cars.
More than 20 outlets across Central Kerala.
Offers instant , efficient and personalized customer
service.
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Associates of MGF Hyundai are:
Kerala Cars Pvt. Ltd.
Emmar MGF Ltd.
Omega Motors Pvt. Ltd.
MGF Motors Ltd.
About Kochi Workshop
Infrastructure
Equipments
Helpline service
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VISION AND MISSION
VISIONAt MGF group, their vision is to improve the quality of
the life of the communities they serve. This requiresthem to grow aggressively in focussed area ofbusiness. Leveraging this asset to enhance group
synergy and becoming globally competitive is theroute to sustain growth and long term success.
MISSION
At MGF Hyundai, we are committed to provide worldclass customer care through friendly and transparent
practices. We strive to be best in quality, value andcomfort, thereby raising the bar in customer delight.Our abiding objective will be to remain the mosttrusted, loved and respected organisation inautomotive area.
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BUSINESS PERFORMANCE
Profit after tax (PAT) of Rs.21.7 million
Net sales of Rs.2.20 billion
2010-2011
PAT of Rs.13.4 million
2009-2010
Net sales of Rs.2.18 billion
Annual turnover>1600 crores
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ORGANISATION STRUCTUREBoard of Directors
ExecutiveDirectors
Chief Operating
Officer
FinanceManager
Dy. Manager
Assist. Manager
Accounts Officers
Sales Manager
Senior Sales
Officer
Sales Officers
HR Manager
Senior HR Officers
HR Officers
MarketingManager
Marketing
Assistants
Customer careManager
CustomerRelations
Executives
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DEPARTMENTAL STUDY
Marketing and Sales
Service
HR
Finance Customer care
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Marketing and Sales
Chiefoperating
Officer
MarketingManager
MarketingAssistant
Chief OperatingOfficer
Senior SalesManager
Dy. SalesManager
Asst. Managers
Senior SalesOfficers
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Activities include:
Advertisements
Displays
Outdoor activities
Showrooms
Exhibitions
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Service Department
Chief OperatingOfficer
Dy. Manager
Service
Asst. ManagerService
Senior ServiceAdvisor
Regular/routinemaintenance
Accidents
repairs/body
work/painting
Customer
management
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Customer care Department
Customer follow-up
Complaint follow-up
and rectification
Post service follow-up
and service reminders
ChiefOperating
Officer
Head(Sales &Service)
CustomerRelations
Executives
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SWOT AnalysisStrengths
Hyundai Autoplex
Hyundai Advantage
24-hour emergency customer
service cell
Computerised departments
Weakness
No innovations
Cars are delivered late to the
customers
Some vehicles have a lower
mileage
After sales service not upto the
mark
Opportunities
Showrooms can be extended
More test drives
Innovations and introduction of
Threats
Changing attitudes and preferences
of customers
Increased competition
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THANK YOU!