Download - Metaio Mobile Augmented Reality
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Augmented Reality
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Overview
metaio Company Profile
Introducing Augmented Reality
Marketing applications
Mobile Augmented Reality
Contact information
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metaio Company Profile
Established in 2003 by Thomas Alt and Peter Meier
Headquarters: Munich, GermanyOffices in: Burlingame, CA, Seoul South Korea
Employees: 49, Customers and Partners: 160
Provides industries as marketing, industry, retail and commerce with professional Augmented Reality applications
Key focus areas:
o Mobile
o Marketing
o Industry
A fully independent Augmented Reality solutions company
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Management
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metaio is fully owned by the founders:
Dr. Thomas Alt, CEO
9 years of experience in the field of AR
Project-Leader and Manager at Volkswagen
Peter Meier, VP R&D
7 years experience in the field of AR
Inventor of national and international patents and patent applications
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What is Augmented Reality (AR)?
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Reality Virtual Reality
Reality – Virtuality Continuum
Augmented Reality
• AR describes a combination of the tw o w orlds: Reality & Virtual Reality
• AR allow s to superimpose 3D-content/products into the real w orld
• AR should allow interaction w ith 3D-content at realt ime
AR is the ultimative interface between the physical and virtual world
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Live-Videostream Augmented View3D-Content
+ +
Example PC-Platform
Windows PC Camera (sensor) Augmented Reality Software
How does AR work?
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Unifeye Print – Reference Customer MINI
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Augmented Reality Online Advertisement Campaign MINI
Launch date: 11/28/2008
Published in the German magazines: Werben & Verkaufen and Autobild
See: www.mini.de/webcam
Actual printed advertisement
Same advertisement when shown to a webcam
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Unifeye Print – Reference Customer Popular Science
1st U.S. Interactive 3D Cover by Popular Science
Launch date: 6/16/2009
• Adobe technology – no plug-in installation
• Cross-platform-compatible: Mac/PC
• Native 3D support
• Higher brand experience
http://popsci.com/imagination
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Unifeye | Mobile Applications
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Mobile ServiceMaintenance
AR-NavigationAR-Games AR GuidanceAR-Live
Advertising
Available NOW! Coming SOON!
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Museum Tour Guide – Reference DNP Louvre Japan
• Tour guide by 3D animated Hubert Robert in his hot-air balloon.
• Explanation of exhibition stands with 3D animations / movies
• Deployed at DNP Louvre Museum Lab, Tokyo Japan
• May 2008: use of UMPCs
• Dec 2008: use of Windows Mobile devices
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Unifeye Mobile iPhone App “Virtual Santa”
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With "Virtual Santa", metaio presents its first augmented reality application for the iPhone.
Users can take pictures with Santa in their own environment using the App, which will be the most original Christmas pictures ever.
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Unifeye Mobile iPhone App “iLiving”
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Before After
What is the best place for the bed or chair?
With iLiving you take a picture and immediately able to see the new look after adding furniture to the area you want to (re-)furnish.
Not satisfied? Add other models or just shuffle for a different lay-out.
Take a screenshot to send the image to friends & family for their opinion.
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metaio world – concept
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Various content possibilities
Users to add own content
Accessible on various platforms as well as web
Involvement social networks
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Unifeye SDK Mobile Architecture
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Standard Application
High Level API
Marketing Campaign
Interactive Multiplayer Game
Tracking SDK
CapturingSDK
Your own technology, platform,
special applications
E.g. your network code
E.g. your own rendering engine
Rendering SDK
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Email: [email protected]: +1 (415) 814-3376
www.metaio.com
metaio, Inc.
1000 Sansome St. Suite 380
San Francisco, CA, 94111