Download - Messaging fundamentals
MESSAGING FUNDAMENTALS
@topgold #LITmw
I’M BERNIE GOLDBACH.TEACHING CREATIVE MULTIMEDIA
AT LIMERICK SCHOOL OF ART & DESIGN
@topgold #LITmw
WRITING WELLMAKES THINGS ACCESSIBLE.
@topgold #LITmw
This #LITmw presentation reflects on the ways messages can be effectively transmitted, distorted, received, processed, post-processed and retransmitted.
We know:
-- To #create is to reach the highest level of achievement in multimedia.
-- Written records preserve the integrity of important messages.
-- In our crowded messaging environment, interference happens regularly.
-- Artefacts often enjoy strong second lives when reimagined.
@topgold #LITmw
THE BASIC FLOW OF MESSAGING
-- #create-- Compress-- Transmit-- Syndicate-- Amplify-- Modulate-- Interference-- Traverse Skip Land-- Receive-- Process-- Post-process-- Retransmit-- Reimagine
It starts with creating and often comes full circle with reimagination.
@topgold #LITmw
#CREATE
-- To make.-- To cause.-- To produce.
The most effective media writing often evolves from the most creative work, geotagged as in #Clonmel.
@topgold #LITmw
COMPRESS Reduce the message to remove disparate extracts.
Listeners appreciate a reduced dynamic range between noise and quiet.
@topgold #LITmw Image by Jodi Henry.
TRANSMIT
Clear signals reach farther.
@topgold #LITmw Image by Norah Carmody.
SYNDICATE
Effective syndication powers our connected information streams.
Tumblr makes it easy.
@topgold #LITmw
AMPLIFICATION
Clever tactics make effective use of limited half lives of new media messages.
@topgold #LITmw Image by David Durand.
EFFECTIVEAMPLIFICATION
GaggleAmp is the most effective message amplifier I have seen.
@topgold #LITmw
MODULATION
Some written signals gain strength in amplifying the traditional reach. Other signals strengthen by increasing their frequency of publishing.
@topgold #LITmw
FREQUENCY
Recurring hashtags like #edchatie produce a community response based on their frequency of use.
@topgold #LITmw
INTERFERENCE
-- Alters.-- Modifies.-- Disrupts.-- Shifts.-- Ripples.-- Moderates.
In a crowded media space, you need to leverage interference.
@topgold #LITmw
INTERFERENCE
Often upsets because it blocks or delays message flow.
@topgold #LITmw Image by Natalia Faria T Cardosa.
SKIP LAND
We live in Skip Land. But may not know it.
@topgold #LITmw Image by Franciele Rosario.
RECEIVE
-- Often by sentinels.-- Sometimes by subscription.-- Displayed in different formats.-- May not be attributed.-- Could be embedded content like List.ly for #Clonmel.-- Might be scraped.-- Could be part of a bundle.
What you write may not be what is received.
@topgold #LITmw
PROCESS
For consumption.For action.For archive.
To create your own story.
@topgold #LITmw Image by Daniel Gonzalez.
@topgold #LITmw
POST-PROCESS
@topgold #LITmw
For reuse as a separate multimedia element.
RETRANSMIT
-- Reblog.-- Share.-- Favorite.-- Like.-- Comment.-- Promote.-- Curate.-- Exhibit.-- Commission.
Often the ultimate kudo.
@topgold #LITmw
REIMAGINE.
@topgold #LITmw
Powerful channel when converted to audio.
REIMAGINE.
@topgold #LITmw Image by Daniel Gonzalez.
Sometimes ideas emerge from slivers of inspiration.
#OCTAVERMUSIC REFLECTIONS
@topgold #LITmw
Details in the Audio Community on Google Plus and inside Audioboo clips.
FLICKR ACTIVITY STREAMS
@topgold #LITmw
Watching #Clonmel and #LSAD-clonmel.
ESSENTIAL APP
@topgold #LITmw
YOU ALSO NEED TO BE ON GOOGLE PLUS.
[PRIVACY]
@topgold #LITmw
TUMBLR IS A SCRAPBOOK.
@topgold #LITmw
GETTING STARTED
-- Write down an honest thought.-- Forget about assessment.-- Revisit snippets from friend.-- Listen to others.-- Reflect about your past actions, decisions and learning events.-- This takes practise.
Everyone can write. But good writing takes practise.
@topgold #LITmw
LOOK FOR THE NARRATIVE.
-- Why did it happen?-- Who was there?-- When did it unfold?-- Where were you?-- How does it fit in?-- What was said?
The segues are the glue.
@topgold #LITmw
CONCLUSIONUSE THE WRITING TOOLS YOU’RE CARRYING.
@topgold #LITmw
CIRCLE ME.OR FOLLOW ME @TOPGOLD.
@topgold #LITmw
LET’S CONNECT AND SHARE.
@topgold #LITmw
Bernie.Goldbach AT LIT.ieInsideView.ieBit.ly/mw-document01