MERCEDES-BENZ

BY-MD FAHADREG NO-121610040MANIPAL UNIVERSITY,ICAS

It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ

About the Company

Mercedes-Benz ranked among the top global premium car brand

Founded by Karl Benz on June 28, 1926 Mercedes-Benz is headquartered

in Stuttgart, Germany. Leader in luxury automobiles, buses, coaches,

and trucks. Multinational division of the German

manufacturer Daimler AG

Merecedes SLS AMG 2013

The all new Merc-S Class 2014 Model (Worth about a crore)

History Mercedes-Benz traces its origins to Karl

Benz's creation of the first petrol-powered car patented in January 1886.

The first Mercedes-Benz brand name vehicles were produced in 1926.

Throughout the 1930s, Mercedes-Benz produced the 770 model,a car driven by ADOLF HITLER.

Logo Says It All

The ‘three-pointed star’ is better recognised around the world than the Christian cross

– International Olympic Committee: Worldwide Symbol Recognition Survey, 1995

– Enduring Passion/Leslie Butterfield

Timeline

Product LineUp and Models

Cars-Models such as Mercedes SLS AMG,   Mercedes S-Class

Buses and Trucks- Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. Limousines Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option

The Merc Customer

Average Mercedes Customer Profile: Median income = $100K Well-educated 2/3 were male Technology is important Very loyal to the Mercedes brand Driving is a form of personal expression Work hard and play hard

Formula 1

Michael Schumacher, a seven-time Formula One World Champion drove for Mercedes (2010–2012)

Why Merc????STRENGTH

Diverse ranges of Products – S-Class,Coupe, Roadster

World's leading Premium Quality Automobile

Manufacturer Brand Awareness Innovations

Key DNA Attributes for Reinvention

Assured Quality

Exclusivity

Authenticity

Reliability

Sales

Market in India

After six years of indifferent performance, it sold more cars than market leader Audi in the July-September quarter.

Among the Top-3 luxurious car maker.

Car ranges from 21 Lacs to 6 Crores(Pullman).

Market Share among Luxurious Vehicles in India

30

34

25

11

Market Share

BMWAUDIMERCEDESOTHERS

Example Mercedes-Benz World Firsts

Crumple Zone

Collapsible SafetySteering Column

SafetyHeadrests

ABS

Standard Airbag

SeatbeltTensioner

Front PassengerAirbag

Seats withintegrated SeatbeltsSide Airbag

ESP

Brake Assist

Interesting facts about Mercedes

Every single 3 M-100 6.9 and 6.3V8 Mercedes engine was hand-built

The businessman Emil Jellinek affectionately called his daughter Adrienne by the pet name MERCEDES

The seats inside their cars are designed after consultation with an orthopedic physician and offer the kidney, back and knee-join areas with support

The first passenger road car to have brakes on all four wheels

Production ChartC-Class having highest car sales among all the Mercedes Benz car models

High-End Luxury Maker or Go for Growth?

“The best or nothing”

“The best for the customer”

…it’s a cultural and social icon

Innovations, R&D Mercedes-Benz pioneered a system called

Pre-Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally

Mercedes-Benz was the first to introduce pre-tensioners to seat belts, ESP.

Airbags were first introduced in the European market, beginning with model year 1981 S-Class

Questions ??? (Company Concerns)

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