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Mercari Technologies is a merchandise application technology provider,delivering innovative and easy-to-use solutions over the Internet that, for the first time, link supply chain, merchandise and category planning.We provide solutions for consumer product manufacturers, retailers and e-tailers seeking to compress time-to-value, leverage current investmentsand capitalize on e-commerce opportunities.
Mercari Technologies was formed to help companies make intelligentbusiness decisions by letting trading partners see the point of purchasethrough the eyes of their consumers. We pioneered a business framework,Collaborative Merchandise Optimization™ (CMO), to help organizations betterintegrate their target markets into merchandising and category planningprocesses. In enabling companies to realize the potential of CMO, MercariTechnologies is dedicated to continuous innovation to benefit companies of all sizes.
Let Mercari Technologies show you new opportunities available only fromthe place where companies and consumers converge.™
Mercari Technologies provides
solutions that bring together the
“show and flow” of the
consumer products value
chain—linking what
happens at the shelf to every
aspect of merchandising and the
supply chain.
Mercari (mer CAR e): Latin; ‘mêrcari,’verb meaning ‘to trade.’ Commonly
used in reference to commerce: English—merchandise, merchant,
mercantile; French—marché; Spanish—mercado; Italian—mercato.
Mercari Technologies is a merchandise application technology provider,delivering innovative and easy-to-use solutions over the Internet that, for the first time, link supply chain, merchandise and category planning.We provide solutions for consumer product manufacturers, retailers and e-tailers seeking to compress time-to-value, leverage current investmentsand capitalize on e-commerce opportunities.
Mercari Technologies was formed to help companies make intelligentbusiness decisions by letting trading partners see the point of purchasethrough the eyes of their consumers. We pioneered a business framework,Collaborative Merchandise Optimization™ (CMO), to help organizations betterintegrate their target markets into merchandising and category planningprocesses. In enabling companies to realize the potential of CMO, MercariTechnologies is dedicated to continuous innovation to benefit companies of all sizes.
Let Mercari Technologies show you new opportunities available only fromthe place where companies and consumers converge.™
Mercari Technologies provides
solutions that bring together the
“show and flow” of the
consumer products value
chain—linking what
happens at the shelf to every
aspect of merchandising and the
supply chain.
Mercari (mer CAR e): Latin; ‘mêrcari,’verb meaning ‘to trade.’ Commonly
used in reference to commerce: English—merchandise, merchant,
mercantile; French—marché; Spanish—mercado; Italian—mercato.
mercari technologies
manufacturers access our innovative applications via
the Internet, exchanging, developing and testing
scenarios that model not just past shopping behavior,
but actual demand. Using patent-pending techniques,
trading partners can make consumer behavior an
integral part of their plan—anticipating shoppers’
actions in order to increase revenues, profits and
traffic; minimize lost sales due to stockouts; and
enhance brand equity.
The definition of trading has not changed for
centuries, but how it occurs changes every day. The
role of manufacturers, brokers, distributors and
retailers of all types has grown from a simple
supplier-seller arrangement to a complex network,
dependent on supply chain, merchandise, category
and financial planning. Adding to this complexity is a
reliance on disparate decision-making technology and
systems that can cloud visibility.
Instead of steering around these obstacles, face
them head-on. Mercari Technologies connects trading
partners through innovative solutions. Our business
model, Collaborative Merchandise Optimization™ (CMO),
redefines the planning process by letting trading partners
share a common view of the shelf and the consumer.
CMO, reflecting the ever-changing tide of consumer
dynamics, allows companies to develop and maintain
an intelligent shelf. Plans reflect both merchandising
“show” factors and supply chain “flow” factors,
combined with consumer behavior data. Retailers and
Collaborative Environment
During the last ten tofifteen years retailorganizations have workedto improve on the shelfavailability while at thesame time reducing totallogistics costs andinventory levels. In fact,organizations increasinglysee on the shelfavailability as a criticalmeasure of bottom linecustomer serviceperformance that can makeor break them in the eyesof customers.
—Industrial Marketing Management, July 1998
Seeing Through the Eyes of the Consumer
mercari technologies
manufacturers access our innovative applications via
the Internet, exchanging, developing and testing
scenarios that model not just past shopping behavior,
but actual demand. Using patent-pending techniques,
trading partners can make consumer behavior an
integral part of their plan—anticipating shoppers’
actions in order to increase revenues, profits and
traffic; minimize lost sales due to stockouts; and
enhance brand equity.
The definition of trading has not changed for
centuries, but how it occurs changes every day. The
role of manufacturers, brokers, distributors and
retailers of all types has grown from a simple
supplier-seller arrangement to a complex network,
dependent on supply chain, merchandise, category
and financial planning. Adding to this complexity is a
reliance on disparate decision-making technology and
systems that can cloud visibility.
Instead of steering around these obstacles, face
them head-on. Mercari Technologies connects trading
partners through innovative solutions. Our business
model, Collaborative Merchandise Optimization™ (CMO),
redefines the planning process by letting trading partners
share a common view of the shelf and the consumer.
CMO, reflecting the ever-changing tide of consumer
dynamics, allows companies to develop and maintain
an intelligent shelf. Plans reflect both merchandising
“show” factors and supply chain “flow” factors,
combined with consumer behavior data. Retailers and
Collaborative Environment
During the last ten tofifteen years retailorganizations have workedto improve on the shelfavailability while at thesame time reducing totallogistics costs andinventory levels. In fact,organizations increasinglysee on the shelfavailability as a criticalmeasure of bottom linecustomer serviceperformance that can makeor break them in the eyesof customers.
—Industrial Marketing Management, July 1998
Seeing Through the Eyes of the Consumer
tastes of different regions or
demographics. Needed space
can quickly be located
to introduce creative new
merchandising. Manufacturers
can determine the best use
of constrained space given
consumer profiles for different
markets, channels and key accounts.
New product introductions can be evaluated for
their impact on the category’s overall performance,
significantly attacking success rates. SKU rationalization
programs can blend the impact of consumer switching
behavior on financial performance.
Whatever your objective, Mercari’s solutions can help
you create the best plan.
Our in-depth view of consumer behavior is only the
beginning of what makes Mercari’s applications unique
and our customers more successful. To gain an edge,
companies also need to respond to change and agilely
create opportunity. Understanding that no consumer is
average, our solutions ensure that plans are customized
for particular markets and refined to target customers.
By tailoring offerings, manufacturers and retailers are
able to leverage critical constrained resources to better
meet the needs of their key consumers.
Using real-time, constraint-based optimization
techniques, our customers can rapidly identify the
optimal plan to meet specific category objectives, and
realize bottom-line benefits. In addition, the product
suite scales to the needs of micro-markets and even
single sites.
Such tailored plans are helping retailers and manufac-
turers create opportunities and gain competitive
differentiation. This means as retailers expand into new
markets, they can modify store layouts to reflect the
Enabling the Intelligent Shelf
www.mercaritech.com
Tailored Solutions
Retailers spend anaverage of $270 per newproduct introduction perstore each year. Over 94%of these items are notmeaningfully different tothe consumer. Nearly 70%fail within three years. The result: $950,000 perstore each year is spenton items that will fail.
—The Partnering Group
tastes of different regions or
demographics. Needed space
can quickly be located
to introduce creative new
merchandising. Manufacturers
can determine the best use
of constrained space given
consumer profiles for different
markets, channels and key accounts.
New product introductions can be evaluated for
their impact on the category’s overall performance,
significantly attacking success rates. SKU rationalization
programs can blend the impact of consumer switching
behavior on financial performance.
Whatever your objective, Mercari’s solutions can help
you create the best plan.
Our in-depth view of consumer behavior is only the
beginning of what makes Mercari’s applications unique
and our customers more successful. To gain an edge,
companies also need to respond to change and agilely
create opportunity. Understanding that no consumer is
average, our solutions ensure that plans are customized
for particular markets and refined to target customers.
By tailoring offerings, manufacturers and retailers are
able to leverage critical constrained resources to better
meet the needs of their key consumers.
Using real-time, constraint-based optimization
techniques, our customers can rapidly identify the
optimal plan to meet specific category objectives, and
realize bottom-line benefits. In addition, the product
suite scales to the needs of micro-markets and even
single sites.
Such tailored plans are helping retailers and manufac-
turers create opportunities and gain competitive
differentiation. This means as retailers expand into new
markets, they can modify store layouts to reflect the
Enabling the Intelligent Shelf
www.mercaritech.com
Tailored Solutions
Retailers spend anaverage of $270 per newproduct introduction perstore each year. Over 94%of these items are notmeaningfully different tothe consumer. Nearly 70%fail within three years. The result: $950,000 perstore each year is spenton items that will fail.
—The Partnering Group
mercari technologies
potential scenarios in real time with trading partners
around the world—or down the block.
Mercari’s constraint-based techniques pinpoint the solution
that best meets user-defined objectives. The abundance
of choice is now on your side, helping you target space,
assortment and replenishment plans for more effective
results. Merchandising decisions can be developed and
tested every day, allowing disparate departments and
trading partners to modify plans as needed.
Mercari lets you integrate the true cost of an out-of-
stock with shelf planning strategies to address today’s
complex market.
Increased product alternatives and channel options,
greater access to information and ever-increasing time
sensitivity all contribute to a more sophisticated and
demanding consumer base. Leveraging their wealth
of information and experience, companies need
decision support applications that extend beyond
data-mining functionality to rapidly identify the
best course of action.
Mercari Technologies is committed to providing a new
outlook. Our NeoCtex™ Optimization Engine incorpo-
rates patent-pending linear programming techniques
and mathematical models to capture the real world of
consumer dynamics, supply chain events and
merchandising practices.
Named for the part of the brain that supports higher
learning, the NeoCtex Engine brings order to complex
show and flow decision-making. Our solutions let
companies simultaneously examine options, evaluate
business policies and strategic initiatives, and compare
The Know Behind “Show and Flow”
Optimization Engine
If your supply chain,category, and spacemanagement programs areadvanced, you’re lookingfor the next big incrementof improvement, and yoursystems can feed InitiaLinkthe data it needs, youought to consider CMO. If not, and your competitorsstart powering their“show” and “flow” usingInitiaLink, you’ve got onemore reason to worry.
—AMR Research Alert on Retail Applications for March 2, 2000
mercari technologies
potential scenarios in real time with trading partners
around the world—or down the block.
Mercari’s constraint-based techniques pinpoint the solution
that best meets user-defined objectives. The abundance
of choice is now on your side, helping you target space,
assortment and replenishment plans for more effective
results. Merchandising decisions can be developed and
tested every day, allowing disparate departments and
trading partners to modify plans as needed.
Mercari lets you integrate the true cost of an out-of-
stock with shelf planning strategies to address today’s
complex market.
Increased product alternatives and channel options,
greater access to information and ever-increasing time
sensitivity all contribute to a more sophisticated and
demanding consumer base. Leveraging their wealth
of information and experience, companies need
decision support applications that extend beyond
data-mining functionality to rapidly identify the
best course of action.
Mercari Technologies is committed to providing a new
outlook. Our NeoCtex™ Optimization Engine incorpo-
rates patent-pending linear programming techniques
and mathematical models to capture the real world of
consumer dynamics, supply chain events and
merchandising practices.
Named for the part of the brain that supports higher
learning, the NeoCtex Engine brings order to complex
show and flow decision-making. Our solutions let
companies simultaneously examine options, evaluate
business policies and strategic initiatives, and compare
The Know Behind “Show and Flow”
Optimization Engine
If your supply chain,category, and spacemanagement programs areadvanced, you’re lookingfor the next big incrementof improvement, and yoursystems can feed InitiaLinkthe data it needs, youought to consider CMO. If not, and your competitorsstart powering their“show” and “flow” usingInitiaLink, you’ve got onemore reason to worry.
—AMR Research Alert on Retail Applications for March 2, 2000
Fundamental to our approach is an intrinsic e-commerce
architecture, providing the highest degree of privacy
and data integrity. Through a partnership with Exodus
Communications, Mercari ensures access to the latest in
both physical and Internet security. This includes such
technologies as advanced firewalls, intrusion detection,
virus scanning and user authentication. This partnership
also means our collaborative e-commerce platform is
maintained in a scalable environment, with 24-hour,
7-day-a-week access and data security.
Mercari Technologies empowers companies to set
ambitious and actionable goals while our innovative
delivery models help companies reach them. We
provide solutions with proven Internet-based
collaborative workflow and architecture, each created
from the ground up to meet the scale, security and
speed requirements our clients demand.
Our Internet Delivery Model, available in a range of
hosting options from outsourced Application Service
Provider (ASP) models to Internet-aware enterprise
installations, provides an e-commerce platform in an
efficient environment. Trading partners develop, exchange
and test new ideas in real time. Unlike traditional web
applications, not only are the results, but also the
application controls are shared in a user-permissioned
manner. Working together, our technological philosophy,
business model and subscription access dramatically
reduce implementation and maintenance requirements,
and therefore, time-to-value.
Where Companies and Consumers Converge
www.mercaritech.com
Internet Delivery Model
Stockouts occur 8.2% of the time, representing6.5% of all retail sales.34% of consumerspurchase no alternative.Others trade down,reducing spending by 46%. Net result: 3.1% decline inspending per trip.
—Andersen Consulting Study
Fundamental to our approach is an intrinsic e-commerce
architecture, providing the highest degree of privacy
and data integrity. Through a partnership with Exodus
Communications, Mercari ensures access to the latest in
both physical and Internet security. This includes such
technologies as advanced firewalls, intrusion detection,
virus scanning and user authentication. This partnership
also means our collaborative e-commerce platform is
maintained in a scalable environment, with 24-hour,
7-day-a-week access and data security.
Mercari Technologies empowers companies to set
ambitious and actionable goals while our innovative
delivery models help companies reach them. We
provide solutions with proven Internet-based
collaborative workflow and architecture, each created
from the ground up to meet the scale, security and
speed requirements our clients demand.
Our Internet Delivery Model, available in a range of
hosting options from outsourced Application Service
Provider (ASP) models to Internet-aware enterprise
installations, provides an e-commerce platform in an
efficient environment. Trading partners develop, exchange
and test new ideas in real time. Unlike traditional web
applications, not only are the results, but also the
application controls are shared in a user-permissioned
manner. Working together, our technological philosophy,
business model and subscription access dramatically
reduce implementation and maintenance requirements,
and therefore, time-to-value.
Where Companies and Consumers Converge
www.mercaritech.com
Internet Delivery Model
Stockouts occur 8.2% of the time, representing6.5% of all retail sales.34% of consumerspurchase no alternative.Others trade down,reducing spending by 46%. Net result: 3.1% decline inspending per trip.
—Andersen Consulting Study
Collaborative merchandiseoptimization provides theopportunity to refine our planning process forthe use of store space. Byincorporating the dynamicsof our consumers’ behavior,Mercari’s InitiaLink appli-cation helps us effectivelytarget new stores andidentify merchandisingopportunities within ourexisting locations. We see the process as thebeginning of an excitingfuture for Wegmans andits consumers.
—Dave D’ArezzoWegmans Food Markets
Collaborative Merchandise Optimization brings together trading partners’ four worlds.
Everyday Economics
Consumers
Supply Chain
Merchandising
For more information on how Collaborative Merchandise Optimization can benefit your organization, please contact us at:
[email protected] x405
or visit us at www.mercaritech.com
Collaborative merchandiseoptimization provides theopportunity to refine our planning process forthe use of store space. Byincorporating the dynamicsof our consumers’ behavior,Mercari’s InitiaLink appli-cation helps us effectivelytarget new stores andidentify merchandisingopportunities within ourexisting locations. We see the process as thebeginning of an excitingfuture for Wegmans andits consumers.
—Dave D’ArezzoWegmans Food Markets
Collaborative Merchandise Optimization brings together trading partners’ four worlds.
Everyday Economics
Consumers
Supply Chain
Merchandising
For more information on how Collaborative Merchandise Optimization can benefit your organization, please contact us at:
[email protected] x405
or visit us at www.mercaritech.com
HeadquartersMercari Technologies, Inc.1100 New York Avenue, NWSuite 750 WestWashington, DC 20005-6126
tel 202.244.0900 x405fax 202.244.1951
Retail Center of ExcellenceMercari Technologies, Inc.226 W. DicksonPO Box 1684Fayetteville, AR 72702-1684
tel 501.442.2747fax 501.442.2769
All trademarks are the property of Mercari Technologies, Inc.
204.0700
www.mercaritech.com