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Membership Engagement:
The Key to Member Retention
and Growth
Brent Rosenthal, PDG 6690 Rotary Coordinator, Zone 30
Dr. Deborah Frey Membership Chair, District 6510
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• A copy of today’s broadcast and PowerPoint will also be made available on the zone website.
• www.rizones30-31.org
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Membership Engagement: The Key to Member
Retention and Growth
Your Panel Hosts: Dr. Deborah Frey, District 6510 Membership Chair
RC Brent Rosenthal, PDG
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• We get a lot of members – but lose more!
• Retention is key to growth
• Engagement is critical to retention
WHAT WE KNOW ABOUT MEMBERSHIP TODAY
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Meaningful participation is the key to member retention –
and growth!
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• What do we mean by engagement? • What are some best practices for member
engagement and retention? Getting to know you Orientation Induction -Welcome valued customer! Mentorship Action!!!!
WHAT WE NEED TO KNOW TO GROW
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WHAT IS “ENGAGEMENT?” Engagement can mean many things…
• Meetings • Service projects • Social events • Networking • Fellowship
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WENGAGEMENT STARTS WITH…HAT IS
“ Knowing Your Members:
• What is their family life?
• What is their vocation?
• What are their passions?
• What do they do for fun?
• Common interests? Shared experiences?
• Why are they interested in Rotary?
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What is “Engagement?” ENGAGEMENT = ROTARIANS AT WORK!
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ENGAGEMENT = HAVING FUN TOGETHER at is “Engagement?”
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ENGAGEMENT = NETWORKING
“Sydney Rotarians Mean Business”
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VALUE AND “THE VALUE PROPOSITION”
Why should someone join your Rotary Club?
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ENGAGING BY AUDIENCE
Each member is unique - there is no “one size fits all” in successful member engagement plans!
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FAMİLY INVOLVEMENT:
Invite family members to attend Rotary events and to participate in club projects
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Engaging New Rotarians: Engagement Starts Before Joining the
Rotary Family!
• What do prospective members expect? Find out what they want & what they hope will happen.
• Share your club projects & social activities.
• Learn their passions – do they have service avenues they can bring to the club?
• New members should “hit the ground running” – get involved immediately in an area of their passion!
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Engaging New Rotarians: A Warm Welcome!
• The induction ceremony is a milestone event - recognize & celebrate new members - It’s a BIG deal!
• “2 way” member orientation
• Learn their interests, strengths and goals. Ask: What do YOU want to do in Rotary?
• Activities & socialization • Mentor program
New members should feel as if they have come “home”!
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NEW MEMBER ORİENTATİON:
• Rotary history & achievements
• Opportunities to serve
• Rotary “culture”
• Expectations of members
• The Rotary world
What does it mean to be a Rotarian?
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After Orientation: MENTORSHIP
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MENTOR’S RESPONSİBİLİTİES:
• Introduce to every club member
• Accompany to club events • Ensure involvement in the club • Keep them informed of club
events • Monitor participation
(intervene if appropriate) • Reinforce club policies &
procedures • Be an advocate for the new
member
Be enthusiastic about Rotary!
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ENGAGING EXPERIENCED ROTARIANS:
Engaged “seasoned” Rotarians valuable club assets. They bring the 3 T’s:
Talent (expertise)
Time (hours to invest)
Treasure (knowledge & expertise to impart)
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Why do many members stay less than 1 year?
Retention Assessment
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What about members who stay for only 3-5 years?
What is happening here?
Retention Assessment
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MEMBERSHIP “CHECK LIST” Engagement
• Treat members and prospects as our customers
• Learn why members join and what they want from their Rotary experience
• Think “value” – give members the opportunity to further their Rotary passions.
• Develop a mentoring program
• Make sure every member is engaged in something they like!
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MEMBERSHIP “CHECK LIST” Engagement
• Add new activities for new members - consider “class projects”
• Find opportunities for family involvement, including family memberships
• Support new member attendance at conferences and assemblies
• Regularly survey members to determine levels of satisfaction and make changes if indicated!
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Dr. Deborah Frey Rotary District 6510 Membership Chair
[email protected] (618) 559-1953
RC Brent D. Rosenthal, PDG
[email protected] (614) 595-8424
THANK YOU!
For more information…