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Melissa J. Lockwood, DPM, FACFOAM
AAPPM Trustee
ABPM Brand Ambassador
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» A Wife
» A Mother
» A Business Owner
» A Podiatrist
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» We each need to define that for ourselves ˃ Definiteness of Purpose – Napoleon Hill
» Not Everyone can be a small business owner
» BUT ANYONE who wants to be one CAN become a successful small business owner.
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» What is “Private Practice” in the 21st Century? ˃ Solo Practice
˃ Group Practice
˃ Multi-Specialty Practice
˃ Hospital/Medical Group Based Practice
» No matter what pathway we chose in life, we need to be able to look at our personal limitations and WORK to overcome them.
» Know and cultivate a game plan!
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» 4 Key Things to Consider ˃ Adversity To Risk
˃ Ability To Lead
˃ Support System
˃ Unique Challenges
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» How you FEEL can make or break how much you accomplish!
» Can you handle the risks and benefits of ownership?
Risks Benefits
• No safety net • Large financial investment • Large emotional
investment
• Immediate Equity • Future financial Security • Entrepreneurship
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» Take a HARD look in your personal mirror ˃ Can you objectively lead a group of people with a clear vision and
purpose?
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» Spouse
» Family & Friends
» Colleagues
» Mentor(s)
» State and National (APMA) Resources
» AAPPM
» Other Income
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» SOLO Practitioners/Practice Owners ˃ Coverage for Vacations
˃ Expansion
˃ Exit Strategies