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Melbourne Cup Data
Dave AndersonMarketing Director@daveando
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Not sure which betting agency to bet with?
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#Perform2015
Theory • 10 Minute Synthetic Testing• IE Browser • Melbourne and Sydney • 24 Hours up to 10am
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Luxbet
Betfair
Unibet
Ladbrokes
Sports Bet
TAB
Ubet
Tom Waterhouse
William Hill
Bet365
0 5 10 15 20 25
First Paint Dom Interactice Reponse Time
Speed
1
2
3
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TAB
Luxbet
William Hill
Sports Bet
Betfair
Tom Waterhouse
Ubet
Ladbrokes
Unibet
Bet365
0 10 20 30 40 50 60 70
Hosts Connections
Complexity
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Sports Bet
Betfair
TAB
Ladbrokes
Bet365
Luxbet
William Hill
Ubet
Tom Waterhouse
Unibet
0 0.5 1 1.5 2 2.5 3
MB
Size
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Response Time over Time
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Ladbrokes Response Time Increase
Media Math – 3rd Party Analytics
Last Objects affected. Unlikely to impact users
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Performance Dashboard
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Monitor 3rd Party Performance
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0.5 secs increase in response time, beyond 2.5 seconds, reduced conversions by 11%.
— Gopal Brugalette, Nordstrom
It needs to be quick…real quick
@daveando
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#Perform2015
Digital Performance Management
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The World’s Leading Brands Trust Dynatrace
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COMPANY CONFIDENTIAL – DO NOT DISTRIBUTE