Download - Meet Bartle Bogle Hegarty
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Bartle Bogle HegartyWade King, Paul Naoum, Tad Castellow,
Jackson Boone
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BBH was founded on Mar. 29, 1982 Founders John Hegarty and Nigel Bogle CEO Simon Sherwood First client was Levi’s Jeans
History
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928 Employees Billings: 1.5B 6 offices world wide: London, New York,
Singapore, Sao Paulo, Shanghai and Mumbai
Agency Background
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BBH is owned by Publicis Publicis aquired BBH through Leo Burnette
(Chicago) Leo Burnette bought 49% of BBH’s shares in
1999 Publicis is a conglomerate out of Paris they
are involved in advertising, marketing, media agencies and consulting.
Publicis Groupe
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Current Clients
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7 Global offices allow BBH to hit a perfect medium between “global consistency and local relevance”
Differentiation
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BBH’s global network is supported by 4 online systems◦ “Compass”◦ “Torch”◦ “Cable”◦ “Telescope”
“Together they allow us to be one agency in six different places”
Differentiation cont.
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Differentiation cont.
Retail
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BBH Impressions “They’re much more than an
andvertisement agency, they’re a partner.” “They’re commitment is fantastic.” Named best mid-sized agent third year in a
row by AAAA. O’Toole Award. Jay Chiat Planning Award. Vaseline
Campaign. Creative Review Agency of the Year.
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Recent News December 16, 2009: BBH partner with
Google to launch Google Chrome. January 9: BBH wins Cadillac account. First
automobile client. June 7: BBH wins Baileys global account. August 2010: Steve Harty, group chairman
of the North American, New York office leaves BBH after five years.
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Recent Work
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Recent Work
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http://www.youtube.com/watch?v=O2HU9IdsnDk
Recent Work
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