Download - Meet Bartle Bogle Hegarty
Bartle Bogle HegartyWade King, Paul Naoum, Tad Castellow,
Jackson Boone
BBH was founded on Mar. 29, 1982 Founders John Hegarty and Nigel Bogle CEO Simon Sherwood First client was Levi’s Jeans
History
928 Employees Billings: 1.5B 6 offices world wide: London, New York,
Singapore, Sao Paulo, Shanghai and Mumbai
Agency Background
BBH is owned by Publicis Publicis aquired BBH through Leo Burnette
(Chicago) Leo Burnette bought 49% of BBH’s shares in
1999 Publicis is a conglomerate out of Paris they
are involved in advertising, marketing, media agencies and consulting.
Publicis Groupe
Current Clients
7 Global offices allow BBH to hit a perfect medium between “global consistency and local relevance”
Differentiation
BBH’s global network is supported by 4 online systems◦ “Compass”◦ “Torch”◦ “Cable”◦ “Telescope”
“Together they allow us to be one agency in six different places”
Differentiation cont.
Differentiation cont.
Retail
BBH Impressions “They’re much more than an
andvertisement agency, they’re a partner.” “They’re commitment is fantastic.” Named best mid-sized agent third year in a
row by AAAA. O’Toole Award. Jay Chiat Planning Award. Vaseline
Campaign. Creative Review Agency of the Year.
Recent News December 16, 2009: BBH partner with
Google to launch Google Chrome. January 9: BBH wins Cadillac account. First
automobile client. June 7: BBH wins Baileys global account. August 2010: Steve Harty, group chairman
of the North American, New York office leaves BBH after five years.
Recent Work
Recent Work
http://www.youtube.com/watch?v=O2HU9IdsnDk
Recent Work