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MEDIAMEDIA Plus ProgrammePlus ProgrammeA Community action to support the European audiovisual sector (2001 –
2005 + 2006)
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MEDIA – THE BASICSMEDIA – THE BASICS• Why MEDIA?• How MEDIA works• The different MEDIA mechanisms (2001-
2006)• MEDIA 2007
• Why MEDIA?• How MEDIA works• The different MEDIA mechanisms (2001-
2006)• MEDIA 2007
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WHY MEDIA?– Increase the circulation of European
audiovisual works within the European Union and worldwide;
– Strengthen the competitiveness of the European audiovisual sector;
– Preserve and enhance European cultural diversity and its cinematographic and audiovisual heritage.
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Context
• Digital revolution : profound transformation of the audiovisual economy
• Strategic importance of content• Strong potential for growth• Source of highly qualified employment
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Structural Weaknesses
• Fragmentation of the market• Vicious circle of under-investment• Under-capitalization of companies
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MEDIA 2 : results (1)• Development support for 1690 projects• Support for 281 production companies• 1930 promotion/distribution campaigns for
400 European films• Coproduction/broadcast of 380 TV works• Publication and distribution of 212 video
catalogues
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MEDIA 2 : results (2)• Support for 96 audiovisual catalogues • Support to 350 cinemas in 213 towns (75
million admissions)• Annual support for 64 film festivals (2
million admissions) and 50 events for professionals
• 5.000 professionals trained through 40 training initiatives
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Areas of intervention• Continuous training of audiovisual
professionals• Development of companies and projects• Distribution of audiovisual works• Promotion, market access, festivals• Digital technologies
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BUDGET
• 513 million € over six years (2001-2006)
• MEDIA PLUS 453.6 M€
• MEDIA Training 59.4 M€
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MEDIA
MEDIATRAINING59.4 m €
MEDIATRAINING59.4 m €
NewTechnologies
Management
Scriptwriting
MEDIA DEVELOPMENT - DISTRIBUTION - PROMOTION
453.6 m €
MEDIA DEVELOPMENT - DISTRIBUTION - PROMOTION
453.6 m €
DEVELOPMENT DISTRIBUTION PROMOTION PILOTPROJECTS
Slate Funding
Single projects
Automatic support -theatrical distribution
Selective support -theatrical disribution
Sales Agents
TV Distribution
Automatic support to videoand DVD publishing
Cinema networks
Distributionon-line
Market access and Festival networks
Festivals
Promotion
Digital technologies
New Talent
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HOW MEDIA WORKS• All funding is given on the basis of “Calls for
Proposals”;• These Calls include guidelines and application
forms;• Calls are usually annual with one or more
deadlines during the year.
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The different MEDIA mechanisms (2001-2006)
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MEDIA TrainingObjectives:• Improve and update the know-how and skills
of the professionals from the European audiovisual industry
• Develop an independent European production and distribution sector
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Beneficiaries• Scriptwriters, editors, producers, Film and television
schools• Universities• Specialised professional training institutions• Companies from the audiovisual industry• Specialised professional organisation from the industry• directors, managers, distributors, sales agents,
postproduction, commissioning editors, exhibitors
• Training for trainers
• Professionals from legal, banking, finance
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Target groups• Producers• Directors• Writers• Script editors• Commissioning editors• Distributors• Exhibitors• Sales Agents• New Media content providers• Professionals from the animation industry• Professionals from post-production• Trainers
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Training actions• Training in new technologies in television and
cinema• Training in interactive media• Training in economic, financial and
commercial management• Training in script-writing techniques
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MEDIA - Development
• A support to development…– Acquisition of rights– Research– Scriptwriting– Research of key cast and crew– Research of co-producers and financiers– Production, marketing and sales plans...
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What is MEDIA Development?
• 4 schemes :– MEDIA New Talent– Support to single projects– Support to Slate Funding 1 and 2– Support to Slate Funding 2nd stage
….
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What is MEDIA Development?
– MEDIA New Talent / Single project: support to the development of one project
– From 10.000€ to 80.000€– Maximum 50% of the development costs of the
project
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What is MEDIA Development?
– Slate Funding: support to the development of a slate of projects comprising from 3 to 10 projects
– From 60.000€ to 150.000€– Maximum 50% of the development costs of the
projects
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What kind of projects are eligible?
• Dramas (at least 50 mn)• Creative documentaries (at least 25 mn)• Animation (at least 13 mn for MEDIA New
Talent, at least 24 mn for SP and SF)• Multimedia Concepts
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MEDIA - Distribution• To strengthen the European distribution sector by
encouraging distributors to invest in the production, acquisition, marketing and promotion of non-domestic European cinema films.
• To foster the wider trans-national dissemination of non-domestic European films.
• To encourage the establishment and consolidation of co-operation networks between European distributors, as well as cooperation between distributors, sales agents and/or producers.
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Distribution : the Mechanisms (1)
• Selective support for theatrical distribution
• « Automatic » support for distributors
• Support for sales agents• Support for cinemas
Support for thecinema sector
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Distribution : the Mechanisms (2)
• Support for TV distribution• Support for off-line publication and distribution
(video, DVD)• Support for on-line distribution (pay-per-view,
VOD, Internet)
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MEDIA - Promotion• Access for professionals to European and
international markets• Networking of promotion organisations and shared
initiatives (databases and catalogues)• Festivals :
- support for European audiovisual festivals- support for European festivals networks- support for promotion of European films at
festivals outside the EU
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MEDIA – Promotion
• Promotion and access to professional markets (MipTV, MipCom, Forum Amsterdam, Rotterdam...)
• Promotion outside Europe (American Film Market, Toronto, Pusan...)
• Activities promoting European films and audio-visual programmes (European Film Awards, European Film Promotion)
• Festivals (Angers, Tampere, Sheffield.....)
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MEDIA – Festivals eligibilityMinimum 70% European films from at least 6
MEDIA countries• Promotional impact• Cultural diversity* audience impact* quality of the programme* innovative aspect of actions carried out
• Networking with other festivals (European Coordination of Film Festivals)
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Pilot Projects• A “test” line/initiative to stimulate the use of
digital technologies for the distribution and promotion of European content
• Who can apply? A consortia (several partners from different countries)
• Level of support: grant
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Transparency• MEDIA Committee• Executive agency• Independent experts/TAG• Network of MEDIA Desks and MEDIA
Antennae
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Complementarity• National support• eEurope initiatives• EURIMAGES, European Audiovisual
Observatory
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MEDIA 2007• Proposal for a new integrated programme• 2007-2013• Budget of 755 M€• New initiatives for access to funding for
SMES and digital.