Download - Media Kit Lisiten Associates
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See why WABC77 Calls Lisiten Associates the #1 Business Broker in
North America!
Click this link to Watch the video: www.youtube.com/watch?
v=mrGz7PsXyDw
________________________________________________
Mel Lisiten on CEO Money
Click this link to Listen to Mel Lisiten: www.wfn1.com/interviews/radio-
interviews/radio-archives/mel-lisiten-from-lisiten-associates-business-brokers-
on-ceo-money/
http://www.wfn1.com/interviews/radio-interviews/radio-archives/mel-lisiten-from-lisiten-associates-business-brokers-on-ceo-money/http://www.wfn1.com/interviews/radio-interviews/radio-archives/mel-lisiten-from-lisiten-associates-business-brokers-on-ceo-money/http://www.wfn1.com/interviews/radio-interviews/radio-archives/mel-lisiten-from-lisiten-associates-business-brokers-on-ceo-money/http://www.youtube.com/watch?v=mrGz7PsXyDwhttp://www.youtube.com/watch?v=mrGz7PsXyDwhttp://www.youtube.com/watch?v=mrGz7PsXyDw -
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Our Listings Appear on up to 55 of the Following Global Websites
And are translated into 10 Foreign Languages!!
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CUCDS(China)
BUYCO.CN
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2010-2015 Lisiten Associates All Rights Reserved
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For Immediate Release
LISITEN ASSOCIATES BUSINESS BROKERS
NAMED TO: DIVERSIFYBUSINESS.COMS
TOP BUSINESS2013
NEW YORK, NEW YORK, MARCH 2013
Honors have been bestowed upon the nations finest and brightest
entrepreneurs. In recognition of the momentous achievement,
DiversityBusiness.com, the nations leading multicultural social media
site, has recently acknowledged LISITEN ASSOCIATES as one of the
NATIONS Top Businesses for 2013. This exclusive ranking is a
reflection of LISITEN ASSOCIATES overall vision, leadership and
economic accomplishments in moving our economy forward. The
award, known as the Div500, represents the most unique class of
forward thinking companies who have earned the distinction of fosteringa culture of sustainable growth among the communities they serve.
SPONSORS
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3 THEDAILYDEAL
AYMONTHDATE2OO9
Auction Block
feature
Fashiorirgthe art ofthe deal
MeI Lisiten
still hasdesigns
n brokering
M&A
in
l,{ew
York
andbeyond
"It
was almost impossible
(before),"
he recalls.
Ifyou
did three or four
deals
in a
year,you
were
a
miracle
man."
Lisiten
is still very
old-school.He
still
works
the
phone
to
interview
clients.
He also
ries to
get
whatever
documen-
tation he
can, such as
business eceipts,
tax returns
or balance
sheets.Anlthing
to try to size
up a
potential
buyer or sell-
er. "Those who don't have the where-
withal," he
says,
are
weeded
out."
He
believes such
due diligence has
become a lost
art in the
businessbro-
kerage
community.
He fears
that buy-
ers and sellers may
suffer from
hav-
ing
brokers who lack
the
fundamental
education-in finance,
accounting,
merchandising,
marketing,
importing,
exporting and retailing-to
handicap
effectively the risk
that often is
inher-
ent
in
an M&A deal.
"The
business
brokering industry
is
not asorganizedas t shouldbe," Lisiten
notes
before criticizing how
easy t is
to
become
a certified
broker.
'You
take
a
test and t's
a
oke."
Lisiten himself
doesn'thavea
college
degree.He
attended New York
Univer-
sity briefly,
and then
dropped out
ofthe
Fashion
nstitute
of Technology.
I
was
a
rebel,"
he
says.
He seemed
o be
going
in
a few dif-
ferent
directions
all at
once.
By
the late
1960s,
e was
an executive or
a sports-
wear brand who
had to arrange
ashion
shows
n different
states. t was
during
this
time that he
also became
a
real
es-
tate
broker-and found
himself
trans-
planted
in Colorado.
Lisiten
started
a company
called
Instahouse
Corp.
that
purchased,
eno-
vated
and urnishedhomes
n the Rocky
Mountain
state.He
sold he company n
1978 or
$4
million
and
returned
to
New
York. TWo
years
ater,
a
relative
recom-
mended Lisiten
to
a business
owner
who was
shopping
a chemical
plant
in Queens,N.Y.,but needed someone
experienced
enough
to
find
the right
buver.
A
funny
thing happened
to Mel Lisiten
on
his
way to
be-
coming a fashion
designer.
He becamea businessbroker.
Lisiten is
7O
years
old now,
but he
hasn't slowed
down abit. From
his East
38th St.
office
n
the heart
of
Manhattan,
the tanned,
dark-haired Bronx
native is
still selling
companies,one
of which he
wants to franchise
nationally.
Known as
Mr.
Corinthian"-he lives
and works in The
Corinthian Build-
ing-Lisiten
is
busy these
days
rying
to
broker the sale
of
privately
owned IE
Industries Fashions
nc. as well
as the
intellectual
property
of 1-Bo0-Brokers
Corp. He's also
working on selling Pets
of NewHyde Park
again-the third
time
in four
years.
That
Lisiten is
juggling
so many
mandates
speaks
o his adaptability
to
a
new
reality in
the business
broker-
age
business, namely
that sellers
can
now
upload registration
forms from his
Lisiten
Associates
Web site, horoughly
explain
how their
businessesoper-
ate
and submit
proof
of their financial
stability. In other
words, his ability to
screen
and
qualify
clients has
been
fa-
cilitated dramatically.
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Lacking
knowledge
about
chemi-
cals, Lisiten
remembered
a
lesson he
learnedasan eight-year old at the knee
of his
uncle,
Max
Greenfield,
a
well-
known
investor
who
had
a
penchant
for
wearing
three-piece
suits
in
the
summer
(Greenfield
was
one
of the
de-
velopers
of the
original
pan
Am
build-
ing
now
owned
by Metlife.)
Invest
in
what
people
want,
he
advised,
and
as
an
example,
Greenfield
told
his neph-
ew
simplyto
open the
refrigerator,
and
tal
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Thinking of Selling? Start Early, Build Your Team
As 2018 looks to be a favorable M&A and Business Sale environment, many
business owners may come to the conclusion that it is time to sell the family
business. While it is true that some businesses sell as a result of an offer that
comes out of the blue, the reality is that most sales occur as a result of a
well-designed process intended to maximize value for the seller. Sellers
should consider allocating considerable time preparing for a sale, sometimes
as much as a year. A well- run sale process can take considerable time as
well. The time is well-spent though, as thorough preparation and anorganized sale process typically lead to higher valuations and quality buyers.
One of the most important things a business owner can do when preparing to
sell a business is to assemble the right team of advisors. Having the right
team in place prior to starting the sale process is one of the best ways toinsure both maximum value and execution certainty. The team should
include an Attorney, an Accountant, a Professional Broker and a Wealth
Manager. Begin with the Qualified Broker.
Each advisor will play a key role in planning and executing the transactionand ensuring post-sale success.
The sales team will provide critical advice on matters such as:
- Conducting an initial diligence review that will identify gaps that need to
be completed
- Setting a realistic valuation on the business
- Identifying potential buyers with a high likelihood of successful execution
- Responding to due diligence and information requests from buyers
- Structuring a transaction for tax and liability protections
- Dealing with sale proceeds to ensure that a sellers post-sale goals are met
2010-2018 Lisiten Associates All Rights Reserved
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Building a team that the owner trusts and is comfortable with is essential,
since that team will be providing critical advice and guidance on what is
likely to be one of the most significant events in the business owners
professional life.
In the case of a family-owned business, in particular, the sale also may have
wider-reaching effects on various extended family members whose personal
and professional lives have been tied to the business, sometimes spanning
many generations. So the principal owners may need to spend time
preparing the family for the sale as well. It is also important to note thatwhile the sale planning and process is ongoing, someone needs to keep an
eye on managing the business and making sure that it delivers the expected
results. The right advisor team should free up the business owner andmanagement team to continue to execute on the business plan with minimal
disruption. Keep growing the business as if you were not selling it!
As we move into 2018, any owner that has an eye on selling should be
thinking about putting the deal team together sooner rather than later in
order to address any potential issues with the business (such as accounting
issues that might need to be dealt with before getting too far into thecalendar). Businesses sell for many different reasons, for example, the
buyer wants to add a product line, get access to a customer list, or own the
intellectual property tied to the business. There is no single magic bullet
or piece of advice that applies in all situations. But having a seasoned,
experienced team in place to advise an owner is the best way to insure that
the owner receives guidance that can be relied on so that the owner can
make the best decisions around a sale.
Mel Lisiten
Founder / PresidentLisiten Associates
2010-2018 Lisiten Associates All Rights Reserved
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DIVISION OF MELRO ASSOCIATES LTD.
MERGERS AND ACQUISITION SPECIALISTS
BUSINESS TO BUSINESS BROKERAGE330 East 38th Street
NEW YORK CITY, NEW YORK 10016TEL: 212 661-4160 FAX 646 390-5414
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Why do the vast majority of M&Aand Investment Banker deals notclose? AND OURS DO!
The answer is clear: Investment Bankers and M&AGroups often are not talking to the right buyer pool.They are not in the business of Marketing a business.
They only offer up a book to their contacts-usuallyunder 300, without maintaining Confidentiality.
Most M&A firms rely on limited or no formal datatooling. Those that do have data access generally relyon a single tool. Unfortunately, there is no single datatool that provides adequate coverage in the middlemarket - it just doesn't exist.
LISITEN ASSOCIATES addresses that problemcompletely. We advertise on 51 websites globally and in7 Languages. This enables us to get the word outCONFIDENTIALLY and GLOBALLY all at once, withoutwasting Time and Money on a mostly useless and costlybook.
LISITEN ASSOCIATES doesnt need to use a book toadvertise our presence. We are already advertisingeverywhere and are known by all of the Private EquityGroups, Family Investment Offices, High Net WorthIndividuals and Small Public Corporations, in additionanyone else in the World that happens to be looking fora business . We come up on top on all of the globalsearch engines.
2010-2016 Lisiten Associates All Rights Reserved
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Our Goal is to find the right buyer for a Business, as
quickly as possible, with the right price and terms forthe seller. We work for the Seller! We diligently continueto Market the Business until it is SOLD!
That is how we have become the Number OneBrokerage in our Space Between Main Street and WallStreet.
Our Proprietary Systems and Outstanding ProfessionalTeam have enabled us to get to the TOP in ourprofessionAND WE AIM TO STAY THERE!
MEL LISITENFOUNDER / PRESIDENTLISITEN ASSOCIATES
2010-2016 Lisiten Associates All Rights Reserved
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WWHHYYDDEEAALLSSFFAALLLLAAPPAARRTTLLOOSSSSOOFFMMOOMMEENNTTUUMM
Deals fall apart for many reasonssome reasonable, others unreasonable.
For example:The seller doesnt have all his financials up to date.The seller doesnt have his legal/environmental/administrative affairs up todate.The buyer cant come up with the necessary financing.The well known surprise surfaces causing the deal to fall apart.
The list could go on and on and this subject has been covered many times.However, there are more hidden reasons that threaten to end a dealusually half to three-quarters of the way to closing. These hidden reasonssilently lead to a lack of or loss of momentum.
This essentially means a lack of forward progress. No one notices at first.
Even the advisors who are busy doing the necessary due diligence andpaperwork dont notice the waning or missing momentum. Even though aslow-down in momentum may not be noticeable at first, an experiencedbusiness intermediary will catch it.
Lets say a buyer cant get through to the seller. The buyer leavesrepeated messages, but the calls are not returned. (The reverse can alsohappen, but for our example well assume the seller is unresponsive.) Thebuyer then calls the intermediary. The intermediary assures the buyer thathe or she will call the seller and have him or her get in touch. Theintermediary calls the seller and receives the same response. Calls are notreturned. Even if calls are returned the seller may fail to providedocuments, financial information, etc.
To the experienced intermediary the red flag goes up. Something iswrong. If not resolved immediately, the deal will lose its momentum andthings can fall apart quite rapidly. What is this hidden element that causes aloss of momentum? It is generally not price or anything concrete.
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It often boils down to an emotional issue. The buyer or seller gets what wecall cold feet. Often it is the seller who has decided that he really doesntwant to sell and doesnt know what to do. It may also be that the buyer hasdiscovered something that is quite concerning and doesnt know how tohandle it. Maybe the chemistry between buyer and seller is just not there
for one or the other of them. Whatever the reason, the reluctant party justtries to ignore the proceedings and lack of momentum occurs.
The sooner this loss of momentum is addressed, the better the chance forthe deal to continue to closing. Because the root of the problem is often anemotional issue, it has to be faced directly. An advisor, the intermediary orsomeone close to the person should immediately make a personal visit.
Another suggestion is to get the buyer and seller together for lunch ordinner, preferably the latter. Regardless of how it happens, the loss ofmomentum should be addressed if the sale has any chance of closing.
www.lisiten.com
2012-2014 Lisiten Associates, All Rights Reserved.
To read more Lisiten Associates articles and blogs visit us online at
www.lisitenassociates.com
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When is the Best Time to Sell a Business?By Lisiten AssociatesThere are many factors that determine best timing for selling a lower middle market
business: the financial condition of the company, valuation, growth cycle, profit history
and the current market.
Usually, the best time toObtain The Highest Priceoccurs when sales and earnings
are trending upward. A solid earnings trend will enable a buyer to pay a higher multiple
and still meet his/her return on investment criteria. A history of good performance also
gives the buyer confidence in projected future earnings.
Valueis dynamic and proper timing makes a big difference in the prices paid for
business acquisitions. External factors such as the economy, industry trends,
competition, stock market volatility, investor confidence, interest rates and geopolitical
considerations are cycles of constant change that impact value.
Timing the Market for a Business Sale
So how should you start thinking objectively about the best time to sell? A good visual of
right-timing would be to imagine the life cycle of your business plotted as a bell curve
with the peak being the top of the growth cycle. The top is when you have reached the
flat plane of growth...a sustaining mode. Buyers pay the best prices when they can't seethe top, when the curve is still climbing upward. Once the top is visibly breached, buyers
may pass on the opportunity or may pay prices based on a downward trend and a
higher risk factor. If you wait until your revenues are already sliding over to the
downside of the bell curve, you have waited too long. Your business has already started
to retire before you have. To get the best deal, you have to sell on the way up.
A Vibrant Acquisitions Market
The market for selling mid-market companies will remain steady as baby boomers
continue to retire over the next ten years. So NOWis the ideal time to exit before themarket becomes saturated with sellers all heading for the gates at the same time!
Buyers in every category are looking for alternatives to traditional investment avenues.
They are looking for stability, better predictability and control. Business acquisitions
offer all of these and can also offer a better return on investment than other investment
opportunities.
To read more Lisiten Associates articles and blogs visit us online atwww.lisitenassociates.com
2010-2016 Lisiten Associates All Rights Reserved
http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/http://www.lisitenassociates.com/ -
8/10/2019 Media Kit Lisiten Associates
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The Baby Boomer effect- WHY Right Now is the Time to Sell
Your Business
By: Lisiten Associates
My advice is to never do tomorrow what you can do today. Procrastination
is the thief of time and moneyCharles Dickens
So you have thought about selling your business in a couple years? The
Baby Boomer retirement trend is something definitely worth considering.
Heres WHY.
The Baby Boomers are turning 65 at a clip of over 18,000 per day. This
trend will continue over the next 15 years. Professionals in the exit
planning, business brokerage, and financial services industries have
dubbed this TheTen Trillion Dollar Opportunity,because this will be the
largest wealth transfer in the history of the United States. Just a few weeks
ago BizBuySell.com said sales of privately owned businesses were up 54%
in 2014 compared to the same time in 2013. This increase in business
sales is unprecedented!! Retirement was the number one reason for those
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sales in the fourth quarter of 2014, according to a survey by Pepperdine
University and two trade groups.
The U.S. isntgetting any younger. Another study conducted by the United
States Census Bureau says that 18.4 percent of the population will be more
than 65 years old by the year 2020, which is 34 percent increase from
2000. Many of the Boomers are business owners. In fact 9 Million of
Americas 15 million business owners were born in or before 1964,
resulting in one business owner turning 65 every 57 seconds- and the
potential for a MASSIVE flood of businesses for sale.
Now think about it. Suppose you would like to sell your business someday.
Would it be easier to sell NOW, or after 2020 when there will be a ton of
gray haired entrepreneurs ALL looking to do the same?
Only the savviest business owners are taking advantage of the current
favorable market conditions- and they are cashing in BIG! With interest
rates at rock bottom lows, low inflation, historically lower capital gains
taxes, and higher overall business valuations now is the time to cash in and
enjoy what you have worked so hard for. In Real Estate it is all about
Location,Location, Location,in business it is all about Timing,Timing,
Timing. If selling your business is in the cards for the future, do yourself a
HUGE favor and start planning now. Make a plan to beat the inevitable
oversupply of businesses coming to market. Owners selling now are doingthe victory dance; those that wait too long and fail to plan correctly will be
doing the disappointment shuffle.
I know this sounds cold but it the truth! We are experiencing it first hand
and the latest data confirms it. If there was ever an ideal time to sell, now is
that time!
To read more Lisiten Associates articles and blogs visit us online atwww.lisiten.com
2010-2015 Lisiten Associates All Rights Reserved
http://www.lisiten.com/http://www.lisiten.com/ -
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Selling your business?? Here is why you should never, ever
negotiate the sale on your own!
By: Lisiten Associates
There is a saying in the legal profession Anylawyer that represents
himself has a fool for a client.
So you have made the decision that you want to sell your business. There
are many questions to ask yourself and your professional advisors. One of
the most important will be, do I need a Broker or Intermediary to help me
sell my business? The answer is YES. There are some rare scenarios in
which a broker is not needed to find a buyer but, an Intermediary (whether
it be a Broker or Lawyer) is ALWAYS recommended when negotiating the
terms and sale of a business. A smart seller will NEVER represent
themselves in a transaction of this magnitude.
Here is why: Picture two different football teams about to play each other
on a Sunday. One team is from the NFL. The other team is a group of
amateurs. The NFL team consists of professionals whose average height/
weight is 66300lbs. They live, breath, and practice football every day.
They watch hours of film and train religiously so that they are prepared for
the perfect reaction to every play. These guys are like animals waiting topounce on the first sign of weakness! They have played in numerous
games and instinctually know how to play every situation that results in the
best outcomeforthem.
The amateurs average 510and weigh in at 170 lbs and they have never
played in anything more than a backyard scrimmage. Some of the players
were athletes in high school or college but only a few actually played any
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football. Although they have watched football on TV and understand the
rudimentary strategies, their focus most of the time was directed at the
cheerleaders and beer commercials.
Who do you think will win this game? Well we all know the answer to that.
The NFL team hands down!! The professionals have a ton of experience.
The amateurs will have to make it up as they go. The amateurs would have
to be borderline insane to even step out on the field with the professionals.
This may not be the perfect analogy but, the majority of private business
sellers face a similar situation all too often when it comes down time to sell
their business. Valuing their companies, Confidentially Marketing them, and
Negotiating the terms of the deal is all a first time experience. When selling
what is most likely your most valuable asset, most will agree that its
definitely not wise to learnas you go.Most will only have one shot at this,
it is extremely important to get it right the first time. The buyers on the other
hand are almost always experienced entrepreneurs especially in the lower
middle market. (Lower middle market= E.V. of $5M to $50M). Many buyers
in this niche have made acquisitions countless times and know precisely
how to win big against the amateur. The amateur players will learn,
painfully, usually after the ink is dry and the deal is closed.
There are so many important factors to know when working on a deal. It
just makes sense to hire a professional!! The second a seller opens hismouth, he or she is negotiating against themselves. Its a proven fact! Dont
get talked out of millions or agree to terms that will haunt you for the rest of
your life. Hire a professional intermediary- a shark! One that has done this
100x more than the buyer has. A third party intermediary is necessary to
keep the buyer honest and on his toes at all times. Thatshow you win and
keep the playing field fair. My partners and I at Lisiten Associates are Top-
Performing Business Brokers with 600+ deals and $3 Billion in transactions
under our belts. This experience has given us streetsmartson how to sell
lower middle market companies in a manner that is most favorable to you-
the seller!
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