CHINESE LUXURY LIFESTYLE MAGAZINESlos ANGeles, lAs VeGAs, NeW yorK, CHICAGo, sAN frANCIsCo, MIAMI, HAWAII
CHINA, World, luxury, lIfestyle
2018 MEDIA KIT
ABOUT OUR MAGAZINESWith a successful record in the foreign tourist market for the last 20years our company has been the leader of foreign language publica-tions in the us.
since 2007 luxury Chinese lifestyle Magazines have been the lead-ing and the most recognized exclusive publications in seven keycities in the us.
that same year we became an official magazine for the city of lasVegas that introduced our publications at the largest internationaltourism show in Pudong, China. our magazines are also endorsedby us department of Commerce as the most effective venue of pro-moting us tourist destinations for Chinese tourists. Participating inthis event for many years creates a unique opportunity to introducethe magazine to vast audiences, including heads of major airlinecompanies, largest luxury tour operators, marketing directors ofworldwide luxury brands, etc.
EDITORIAL MISSIONBased on comprehensive and professional data analysis and brandenvironment, we create magazines that connect with China’swealthy, brand conscious, high net worth individuals through theirchosen lifestyle. Current editorial content, provides awareness forthe Chinese traveler and visibility to support our advertisers. ourcutting- edge flare is organized for key fashion and luxury goods, at-tractions, shows, and maps combined with dramatic editorial fea-tures such as dining with stars and shopping with celebrities. Basedon this formula, clients’ brands are efficiently built and promoted, sothat market share can be timely seized.
OUR ELITE READERSdemographic ProfileMale 51% female 49%Median Age: 32.6Average household income 225,000.00Average length of the trip: 12 days
Chinese visitors spent $41.4BN in 2013$52.7BN in 2014this will grow to over $63.5BN in 2015daily shopping spending$42,250 - Average tourist during travel$4,675 per person per day - Individual travelers$2,350 per person per day - tour Groups
BRAND PROMOTIONMagazine distributionChinese luxury lifestyle Magazines are the gateway forhigh end brands to reach affluent Chinese. Althoughmost advertisers are aware of the dramatic increase ofwealthy Chinese, few have the chan nels to effectivelyconnect with them through collaborate distributionchannels our company is succesfully promoting our ad-vertisers. Currently, our distribution strategy consists of: 75% ho-tels, Visitors Bureaus, airports, airlines, high end malls,15% tour operators, 10% high end clients in our data-base that consists of high net worth individuals, privi-lege club members, premium account holders at majorbanks, and frequent and extremly wealthy Chinese trav-elers.
SOCIAL MEDIA PROMOTION
China has more people connected tothe Internet than usA and europecombined. the market for China trav-elers has changed dramatically in 36months, with more changes ahead.
With over 400 million smartphoneusers, China has become the world’sleading mobile society. social Mediais now the #1 way for Chinese peopleto communicate. Weibo and WeChathave become more popular than thetelephone or e-mail.
ONLINE PRESENCEOur Company created multimediaplatforms that give Chinesetourists the opportunity to plan their agenda predestination.
WEIBO/WECHAT BLOG:frequency: daily editorial topicsfashionBeauty Watch Jewelry travele-Commerce deals/flash sales,Celebrity events.WEB SITE/SEARCH ENGINE CHINA
our web site is promoted on Baidu,leading search engine in China. All of our magazines are available on the web as wellas in print.
WEB SITE/CHINESESEARCH ENGINES USAour web site is also pro-moted to the local Chinesecommunity through Chi-nese-language websites runby and for Chinese immigrantshave been booming in theunites states. our company is promoted on Chi-nese yahoo, sina North America,duowei, BackChina, China News di-gest and China Gate.Based on our survey, Chinese/ Amer-ican residents as well as new immi-grans use American/Chinese searchengines to access local informationon real estate, car buying, retail shop-ping, school, restaurants, etc.
Unique opportunity to gain maximum visibility through multimedia devices and social media promotion
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RESERV
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ADVERTISERS
CartierrolexVacheron ConstantinVan Cleef & Arpelslouis VuittonChanelBvlgariHarry WinstonPatek Philippeomegatiffany & Co.BreguetMontblancde BeersBlanpainIWC schaffhausenPiagetJaeger-leCoultrelongines
PaneraiChopardCanaliA. lange & söhneulysee NardinGucciPradaMiu Miuestee lauderChloeBreitlingVertuBaume & Merciertag HeuerZenithMax Maraermenegildo ZegnaValentinoAlfred dunhill
tissotfrey Willesaks fifth AvenueMichael KorsVhernierraymond Weilla Merla PerladKNyCorumralph laurenMidoMikimotoCaesars entertainment
the forum shops at CaesarsGrand Canal shoppesfashion show MallBeverly Centersouth Coast Plazathe GroveAmericana at BrandBarneys New yorkNeiman MarcusMacy'sWater tower PlaceBergdorf Goodman
Many of the world’s leading brandsleverage Chinese tourist GuideMagazine audience to help themconnect to wealthy Chinese con-sumers. our advertisers include:RETAIL ADVERTISERS
ADVERTISERS
Mastro's steakhousefogo de ChãoChicago shopHouseJordan's steakHouselawry's the Prime ribHouse of Bluesyard HouseNobuChart Houseroy'sCalifornia PizzaKitchenAgoCafe romatoscanovaPetrossian208 rodeoMelissefive Crowns
Crustaceansor tinolawry'sParadise Covel'Atelier de Joëlrobuchonsushi rokuJoe's seafoodPrime steak &stone CrabWolfgand Puckyolie's BraziliansteakhouseCarmine'sBenjamin steak Housethe seafire GrillespetusHana ZenAlioto's
dining, Attractions, entertainment, Golf, and Hotels include:DINING
Navy PierMuseum of scienceIndustry Chicagouniversal studioHollywoodthe Aquarium of the Pacificlos Angeles ZooWarner Brothersstudio tourPalm springs AerialtramwayMadame tussaudsHollywoodeverglades Holiday ParkAquarium of the BayCalifornia Academyof sciences
ATTRACTIONSBlue Man Groupelton John showBritney spears showred stewart showJubileeChicago Broadway showPhantom of the operaWickedthe lion KingMamma Miales Miserables
ENTERTAINMENTKo olina Golf Clubluana Hills Country ClubPrince resorts HawaiiMakaha resort Golf ClubAngel Park Golf Clubdurango Hills Golf Clubthe legacy Golf Club
GOLF
turtle Bay resortCaesars PalaceParis Hotelflamingo las VegasNobu Hotel
HOTELS
Hotelfour seasons
Peninsulasls
Beverly WilshireHilton Beverly Hills
sofitelCasa de Mar
luxe Hotel rodeo driveritz Carlton downtownHollywood roosevelt
Beverly Hills HotelCrown Plaza Beverly Hills
Montage Beverly HillsMarriott downtown
universal CityHyatt Century Plazauniversal City Hilton
Park Hyattluxe Hotel sunset Blvd.
Mondrian HotelPalomar Hotel Kimpton
Kyoto Grand Hotelloews
sheraton downtownMarina Beach Marriott
Pacific shore Hotelritz Carlton downtown
radissonshutters on the BeachWestin Bonaventure
Holiday InnBiltmore Hotel
sheraton Grandesunset tower Hotel
J. W. Marriottthomson HotelWilshire Grandritz Carlton -
Marina del rayshangri-la
omnifairmont Miramar
the Georgianthe Huntley Hotel
Viceroy santa MonicaMarriott -
Marina del rayMayfair HotelMiyako Inn
renaissance HollywoodHyatt downtown
otHer loCAtIoNs rodeo drive
Hollywood & Highlandsan Gabriel square
tour operatorsin usA, Japan
and ChinaVisitor’s BureausAirport locations
Airlines
HotelAria
Bally’s las VegasBellagio
Caesar’s PalaceCircus-CircusCosmopolitan
encoreflamingo Hiltonfour seasons
Harrah's las VegasHard rock Hotellas Vegas Hilton
luxorMandalay Bay
Mandarin orientaltHe Hotel
Monte CarloMirage
MGM GrandNy Ny
Paris HotelPalms
Planet Hollywoodrio Hotelriviera
stratospheretropicana
tIthe Venetian
Vdara
the Palazzo resortWynn resort
sHoPPING MAlls Crystals
Via BellagioMiracle Miles
fashion show Mallthe forum shops
Grand Canal shoppesthe shoppes At
the PalazzoMandalay Bay shopsstratosphere shops
freemont street
otHer loCAtIoNs
tour operatorsin usA, Japan
and ChinaVisitor’s BureausAirport locations
Airlines
HotelMandarin oriental
the Peninsulafour seasons NyW times square
6 Columbus a thompsonritz-Carlton
Waldorf Astoriale Parker MeridianHilton Avenue of
the AmericasMarriott MarquisChambers Hotel
dreamJumeirah essex House
Plaza Atheneethe Park Central
Westin time squarethe london NyCloews regency
trump Internationalthe Carlyle
empire Hotelthe Benjamin
KitanoAKA Central Park
flatotelHelmsley Park lane
omni Berkshire the lowell Hotelthe Mark Hotel
the Pier, a taj Hotelthe Plaza Hotel
sherry NetherlandsHudson
Wellingtonthe st. regis Hotel
the surray HotelWarwick New york
Gansevort Parkon the Ave.
the Chatwal Hotelthe Gotham HotelHyatt regency -
PrincetonHyatt regency - NJthe Hotel NewtonNew york Palacethe Bryant Parkon the Avenue
Comfort InnHilton Manhattan
otHer tour operators
in usA and ChinaVisitor’s BureausAirport locations
Airlines
LOS ANGELES LAS VEGAS NEW YORK
DISTRIBUTION
direct home mailing to high income Chinese-Americans
HOTELfour seasons
the Palmerhouse Hiltonsofitel
Knickerbocker Hotelritz CarltonPeninsulathe drakethe James
trump InternationalW Hotel
W CiticenterIntercontinental
Marriott downtownPublic Chicago
the talbotfairmont Chicago
omniPark Hyatt
sutton Palacethe White Hole HotelWestin Michigan Ave.
Burnham HotelChicago river Hotel
Hard rock Hotelswiss Hotel
renaissance HotelHilton ChicagoHotel Monaco
the WittWyndham Blake
silversmith ChicagoCrown Plaza
Conrad Chicagodoubletree
sax Chicagosheraton
Comfort suiteembassy suite
four PointsHamptonn InnAmalfi Hotel
Allerton Hotelsutton Palace
the seneca Hotel
OTHER LOCATIONS tour operators
in usA and ChinaVisitor’s BureausAirport locations
Airlines
HOTELfour seasons
ritz Carltonst. regis
Palace HotelMandarin orientalWestin st. francis
JW Marriott union square
Hilton financial districtClift
Marriott Marquissofitel
W HotelHilton sf union square
Hyatt Grand san franciscoIntercontinental Mark Hopkins
Marriott union squareorchard Gardensir francis drake
omnithe fairmont
Hyatt fisherman’s Wharfradisson
fisherman’s WharfIntercontinental
le Meridianstanford Court renaissance
Hyatt regency financial district
Hilton fisherman’s Wharfsheraton
taj CamptonWestin Market
tritonHoliday Inn
fisherman’s Wharf
OTHER LOCATIONS tour operators
in usA and China
Visitor’s BureausAirport locations
Airlines
HOTELKahala Hotel
Halekulani HotelAla Moana Hotelembassy suites
Waikiki Parc Hoteloutrigger Waikiki
Aston Waikiki HotelsCastle Halili Kai at
Waikoloadoubletree Alana
Hotel Waikiki HiltonHapuna Beach
tower HotelHonua Kai
resort and spaHotel renew
Hyatt regenecy Maui resort & spa
Hilton Hawaiian Villageoutrigger Waikiki
on the Beachsheraton Waikiki
the Islands at Muana lani
the Kahala Hotelthe royal Hawaiiantrump Waikiki Beach
turtle Bay resortWaikiki Beach Marriott
Waikiki Parc Hotel
embassy suitesthe lotus at
diamond Headoutrigger reef on the Beach
OTHER LOCATIONStour operators
in usA and China
Visitor’s BureausAirport locations
Airlines
CHICAGO SAN FRANCISCO HAWAIICHICAGO SAN FRANCISCO HAWAII
DISTRIBUTION
direct home mailing to high income Chinese-Americans
HOTELAcqualina resort and
spaBoulan south Beach
Canyon ranch Hotel &spa
delanodiplomat Golf resort & spa
eden roc, a renaissance Beach resort & spafontainebleau Miami
Beachfour seasons Hotel
MiamiGale south Beach
Hilton Bentley MiamiHilton Grand Vacations
Club at south Beach
Hotel BreakwaterHotel Victor a
thompson HotelJW Marriott Marquis King & Grove tidesloews Miami Beach
Hotel
Mandarin oriental MiamiMarlin Hotel
Marriott south BeachMondrian south Beach
one Bal Harbour resort and spaPelican HotelPrime Hotel
raleigh Hotelsagamoreshore Club
sls Hotel south Beachsoho Beach House
surfcomberthe Angler's Boutique
resortthe Betsy Hotel, south
Beachthe Grove Isle Hotel &
spathe James royal Palm
the Palms Hotel and spathe Perry, south Beach
the ritz-Carlton Key Biscayne, Miami
the ritz-Carlton,Coconut Grove
the ritz-Carlton, south Beach
the setaithe Villa
the Westin diplomat resort
turnberry Isle Viceroy Miami
W south Beach Beach
Z ocean Hotel
OTHER LOCATIONS tour operators
in usA and ChinaMiami Convention and
Visitors BureauAventura Mall
Miami design districtWynwood Art district
VIP tours-Miami/WorksAirline lounges
sotheby's re sales office
direct home mailing to high income Chinese-Americans
MIAMI
DISTRIBUTION
Four Seasons Hotel Beverly Hills…we run out of magazines and would like 200 Chinese and a box of
Japanese….. I was hired specifically to welcome the Chinese and they are getting a lot now more than ever and our hotel loves the magazines.
-Jing Wang, Guest relations
THEIR WORDS:
The Ritz-Carlton, Los AngelesThe request for Tourist City Guides are below, If you would need
to charge for these how much would it be? Chinese - 50 , Portuguese - 150
Japanese - 575-dominique redmond, senior event Manager
The Peninsula Beverly Hills…I wanted to reach out to you as I saw several of your tour guides that we
utilize for our Chinese/Japanese guests. They are very useful and we commonly use them to provide information for our guests….
-Kent sugiura, Guest relations Manager
Bank of America Corporate Training CenterWould you be so kind as to send me 20 mandarin NY city guides via mail?….
-franca Corsi, Program Coordinator
Paris Las VegasYou publish two very nice guide books for Asian visitors to the city,
JAPANESE TOURIST GUIDE and CHINESE TOURIST GUIDE, and we love to give them out to our guest…
-Mike Winston, Paris Concierge
The Whitehall Hotel, ChicagoI am writing to tell you how much joy your books have
brought to our guests…-Joseph Cranford, Concierge
Hilton New YorkWe have some of your guides and would like to get more…
-Brian Martens,director of rooms and Guest services
The Peninsula Chicago…I am looking to have 200 more Chinese Tourist Guides sent to me.
-Gianna M. Bamonti, Concierge supervisor
QUARTERLY RATEBack Cover ..................................................$10,000C 2 - Page 1...................................................$8,5002 Page spread ...............................................$7,500C 3 .................................................................$7,000opposite table of Contents...........................$6,000full page inside..............................................$4,920
DEADLINEspace Artwork on sale datespring 02/05 spring 02/23 spring 04/01summer 05/05 summer 05/23 summer 07/01fall 08/05 fall 08/23 fall 10/01Winter 11/05 Winter 11/23 Winter 01/01
RATES & DEADLINES
SIZE . full Page 5.625 (W) x 8 (H) - trim
5.825 (W) x 8.25 (H) - Bleed. 2 Page spread 11(W) x 8(H) - trim
11.5(W) x 8.25 (H) - Bleed. digital files (Pdf or Photoshop file with layers)
. file transmission:Please send all ads by uploading your files to ourad portal ftp.asiantouristguides.comor e-mail to [email protected]
bleedtrim0.125”
MECHANICAL INFORMATION
CHINA, WORLD, LUXURY, LIFESTYLE
PuBlIsHed By AsIAN tourIst GuIdes, INC.291 s. lA CIeNeGA BlVd. #310, BeVerly HIlls, CA 90211
tel: 310.289.6990 eMAIl: [email protected]