Media-Information 2008
B2B COMMUNICATION IN PERFECTION
Media-Information
2008 Contents
1 Contact Partners
2 Editorial Staff/Publisher,
Contents Analysis
3 Circulation, Distribution,
Structural and Recipient Analysis
4 Advertising Price List No. 47
5 Theme Plan
Verlag Matthias Ritthammer GmbH | Andernacher Straße 5 a | 90411 Nürnberg | PO Box 3850 | 90019 Nürnberg | Phone: +49 911 95578-0 | Fax: +49 911 95578-11 | E-Mail: [email protected] | Internet: www.moebelmarkt.de
Media-Information
2008 1 Contact Partners
Italy
Media & Service International srlPiazza Wagner 520145 Milano, ITALYPhone: +39 02 48006193Fax: +39 02 48193274E-Mail: [email protected]
The Netherlands
INSIGHT PUBLICITAS B.V.PO Box 509St. Janstraat 201250 AM Laren, THE NETHERLANDSPhone: +31 35 539 5111Fax: +31 35 5310572E-Mail: [email protected]
Taiwan
D & K ARTS INT I. INC.8F-4, No. 98, Sec. 4 Hsin Yih Rd.Taipei, TAIWANPhone: +886 2 27036098Fax: +886 2 27036086
Thailand, Malaysia
Chateau Int’l Co. Ltd.Ms. Lydia Yin1F, North TowerNo. 361 Hongzhong Rd.Shanghai, Zip. 201103PEOPLES REPUBLIC OF CHINAPhone: +86 21 51570601Fax: +86 21 51570602E-Mail: [email protected]
Japan
Kagu-sangyo-shuppansha Co. Ltd.,5-3-4, sotokanda, chiyoda-ku,Tokyo, 101, JAPAN
Media-Information
2008 2 Editorial Staff/Publisher, Content Analysis
Brief description
MÖBELMARKT, Germany’s leading specialist magazine forthe national and international furniture trade and industry andofficial institution of the FENA (European association of thefurniture industry), regards itself as reflection of the furnitureand furnishing scene. Strong in its economic and product-oriented approach, leading in global coverage, up-to-date inthe field of online editorial department (according to GfK Liv-ing Copy Test MÖBELMARKT August 2007, moebelmarkt.deis the most used website of the German furniture magazineamong internet users). Status of competence abroad – MÖBELMARKT is the onlyGerman furniture magazine that is a member of the globalnetwork of leading international furniture magazines IAFP,International Alliance of Furnishing Publications.
www.iafpalliance.com
Associated federations
· FENA – europäischer Verband des Möbelhandels· VdDK – Verband der deutschen Küchenmöbelindustrie e. V.· DGM – Deutsche Gütegemeinschaft Möbel· VDM – Verband der Deutschen Möbelindustrie e. V.· HDH – Hauptverband der Deutschen Holzindustrie
und Kunststoffe verarbeitenden Industrie und verwandter Industriezweige e.V.
· Industrieverband Möbel-Holz-KunststoffBayern/Thüringen e.V.
· Deutscher Matratzenverband· Institut der Deutschen Möbelwirtschaft· Fachverband der Polstermöbelindustrie· European Carpets Importers Association· AMK – Arbeitsgemeinschaft Die moderne Küche e.V.· Möfa – Fachschule des Möbelhandels
Media partners
· Kölnmesse (imm cologne, SPOGA, Interzum)· Messe Frankfurt (Heimtextil, Ambiente, Tendence)· Hannover Messe (DOMOTEX, CEMAT)· M.O.W. Möbelordermesse Westfalen· Hausmesse Süd· Hausmessen Oberfranken
Publishers/Management board
Publishers:Klaus Ritthammer, Franz Schäfer, Andreas Müller-BuckManagement board:Klaus Ritthammer, Andreas Müller-Buck
Publishing Director
Uwe Kampen
Editor in Chief
Helmut Merkel
Deputy Editors in Chief
Bianca Schmidt, Gerald Schultheiß
Editorial Staff
Simone Jäckle, Marion Luff, Helge Scheibner, SabineSchmiedl-Babel, Tanja Winter;Editorial secretary: Stefanie Helmer, Katja Nitsch, Christine Ritthammer;Permanent staff: Dirk Uwe Klaas/HDH/VDM, Jan Kurth/VDM, Hans Helmut Esser/Esser Design, Lothar Knerr/Consulting, Jochen Winning/DGM, Wilfried Glatzke/Authorised expert, Toby E. Rodes/Toby E. Rodes Consultants AG
Advertising
Andreas Brehm (Marketing/Promotion), Karin Kaltenbach, Kristin Fritsche, Natalie Weiß
Year of establishing
48th year
2 Editorial Staff/Publisher, Content Analysis
Publishing company
Ritthammer Publishing House
Postal address
Andernacher Str. 5a, 90411 Nürnberg, GERMANY
Phone
+49 911 95578-0
Fax
+49 911 95578-11
ISDN
+49 911 95578-55 (GrandCentral/Leonardo Express)
Internet
www.ritthammer-verlag.de
[email protected]@[email protected]@ritthammer-verlag.de
Publication plans/theme plans
See theme plans
Prices
Annual subscription € 78.– plus postage plus VAT.Single copies € 7.– plus postage, plus VAT, plus deliverycharge.
Contents analysis of the editorial section 2006
Complete folio 2,156.0 pagesThereof editorial staff 1,490.5 pagesThereof advertising section 665.5 pages
Media-Information
2008 3 Circulation, Distribution,Structural and Recipient Analysis
Circulation control
02/2007
Circulation analysis (copies per issue)
Printed copies 12,366Actually distributed 11,952Copies sold 7,834Subscriptions 7,820
Geographical distribution analysis
Proportion of actual Economic region distribution
Germany 83.2 % 9,944 copies
Abroad 16.8 % 2.008 copies
Distributed 100.0 % 11,952 copies
Breakdown of foreign distribution
Europe 78.1 % 1,569 copies
Overseas 21.9 % 439 copies
Total abroad 100.0 % 2,008 copies
Inland distribution by postal zones
Postal zone 0 417 copies 4.2 %Postal zone 1 422 copies 4.2 %Postal zone 2 894 copies 9.0 %Postal zone 3 1,649 copies 16.6 %Postal zone 4 1,579 copies 15.9 %Postal zone 5 1,005 copies 10.1 %Postal zone 6 864 copies 8.7 %Postal zone 7 1,029 copies 10.3 %Postal zone 8 1,049 copies 10.6 %Postal zone 9 1,036 copies 10.4 %Total inland 9,944 copies 100 %
Recipient analysis
Proportion of actual distribution
Recpient groups in % copies
Retail trade with furniture and 83.3 10,017other household items, furniturestores wholesale trade, mail-order companies, and alternative furniture suppliers
Furniture manufacturers and 10.7 1,279supply industry for furniture
Architects and related professions 1.1 129
Designers, trade agents, federations, 4.4 527professional trade schools, others
100.0 % 11,952
Media-Information
2008 4 Advertising Price List No. 47
Discounts
Within a contract year(commences with the appearance of the first advertisement).
Frequency Quantity
3 appearances 5 % 3 pages 10 %6 appearances 10 % 6 pages 15 %12 appearances 15 % 12 pages 20 %more than 12 appearances 20 % more than 12 pages 25 %
Printing process, binding, printing material
Offset printing, glued binding, lithographs up to screen 60. Retouching,drawings and lithographs will be invoiced at cost price. Printing materialhas to be at our publishing house at the latest until the printing materialdeadline (according theme plan). If the printing material is not availableat us until this deadline, we cannot guaranteed the adherence of keep-ing the publishing or positioning of the ad at the wanted place.
· ColoursEuropa-scale is used in 4 colour ads.
· Proofs(at the same time the color sequence for the production of the printing data):Black Cyan Magenta YellowProof printing on MÖBELMARKT 90 g/m2, wood-free, matt-coated, offset magazine paper.
Up to date – the discount
for your early order!
If you book an advertisement, an
attachement or a insert 6 weeks
before regular deadline, you will get
a discount of 2 % of your regular
price.
Magazine format
220 mm wide, 297 mm high
Type area
196 mm wide, 275 mm highNo. of columns: 4, column width: 46 mmTrimming allowance: at head, foot and sides 3 mm, margin 3 mm
Format advertisement and advertisement prices (type area), valid from 1 September 2007
Format width x height in mm black/white 2-colours 4-colours for every 3 placings 4c,
2/1 page 416 x 275 8,460.– € 9,540.– € 11,700.– € 9,945.– € per placing*
1/1 page 196 x 275 4,230.– € 4,770.– € 5,850.– € 5,265.– €
1/2 page 196 x 137 2,115.– € 2,655.– € 3,735.– € 3,548.– €96 x 275 2,115.– € 2,655.– € 3,735.– € 3,548.– €
1/3 page 196 x 90 1,410.– € 1,950.– € 3,030.– € 2,879.– €63 x 275 1,410.– € 1,950.– € 3,030.– € 2,879.– €
1/4 page 196 x 67 1,058.– € 1,598.– € 2,678.– € 2,544.– €46 x 275 1,058.– € 1,598.– € 2,678.– € 2,544.– €96 x 137 1,058.– € 1,598.– € 2,678.– € 2,544.– €
1/8 page 196 x 35 529.– € 1,069.– € 2,149.– € 2,042.– €46 x 137 529.– € 1,069.– € 2,149.– € 2,042.– €96 x 137 529.– € 1,069.– € 2,149.– € 2,042.– €
Further options on request. * Quantity and frequency discount respectively inclusive
4 Advertising Price List No. 47, valid from 1 September 2007
Deadlines
Publication dates: monthly, 12 issuesAdvertisement closing date: see theme plans
Changes/Cancellation
Cancellation of advertisements are not possible afterrespectively mentioned closing dates!
Ritthammer Publishing House
Andernacher Str. 5a, 90411 Nürnberg, GERMANYPO Box 3850, 90019 Nürnberg, GERMANYAdvertising Dept.: Phone: +49 911 95578-32, -33, -34, -35
Fax: +49 911 95578-11 und -22
Payment conditions
30 days net from date of publication.Small-ads – advance payment only.Turnover tax id. no. De 133542244Banking details:Commerzbank AG Nürnberg, A/c no. 5 226 741, Bank Code No. 760 400 61Postbank Nürnberg, A/c no. 79 755-857, Bank Code No. 760 100 85
9. Prices/supplementary charges for preferenceplacing
2./3. Cover side (nur 4-colour only) € 6,160.–4. Cover side (nur 4-colour only) € 6,360.–Binding placement instr. each 10% of basic priceEditorial placement 15% of basic price
Colour supplementary charges
per normal colour (Europa-scale) € 540.–4-colour, total € 1,620.–per special colour (HKS, Pantone etc.) € 665.–
Special formats
Advertisements over margin 10% of basic priceInset advertisements 10% of basic price
Prices for business recommendation advertisements
Small-ad prices – see media rates MÖBELMARKT German
Attachments (total issue)
1-sheet € 4,230.–2-sheet € 8,230.–Each further sheet € 1,110.–
Inserts
(max. 210 mm wide and 292 mm high), complete issue
Inserts price up to 25 g € 2,640.–price up to 30 g € 3,140.–price up to 35 g € 3,640.–price up to 40 g € 4,140.–price up to 45 g € 4,640.–price up to 50 g € 5,140.–
Reductions after quantity scales!
· AnnotationInsert, consisting of divers single sheets which are notbonded through clips or envelopes to an unit, will be invoiced with charges for each single sheet.
Prices for inserts over 50 gr weight on request. Price in addition to the appropriate postal charge.
Affixed postcards, CD or samples
Postcards, CDs or samples gloed to ads or inserts are invoiced as an insert.
Price per 1,000 € 216.–Additional charge of bindery € 450.– (global – if neccessary)Costs of collage € 75.–price in addition to the appropriate postal charge
Supplementary technical costs not subject to discount!
Advertisement prices as well for “küche&bad forum“.
Media-Information
2008 5 Theme Plan
Issue
01
Publication dateAd closing date*
Publication date:Week 1, JanuaryAd closing date:03.12.2007
Focal themes
· imm cologne 2008 Exhibition EditionThe exhibition is to be focussed on: Design, Upholstery, Sleeping, Take-Away, Massive Wood, sittable
· MÖBELMARKT Asia: Preview of the Furniture Exhibitions in the Far East in 2008
· Preview Ambiente 2008
2008
02 Publication date:Week 7, FebruaryAd closing date:25.01.2008
· imm cologne – EXHIBITION REPORT 1Well dressed: The up-to-date furniture fashion
· Textile Living Environment – A review of Heimtextil 2008· Everything else than down-to earth – The up-to-date trends from Domotex · Preview of ZOW 2008
2008
03 Publication date:Week 10, MarchAd closing date:05.02.2008
· imm cologne – EXHIBITION REPORT 2All about Sleeping„Green Furniture“ – The new appetite for luxury without any remorse – Vigour of furniture trade and manufacture
· Attenzione! A first glance at 2008· This has been Ambiente 2008· Innovations exchange: The ZOW – a review · MÖBELMARKT Bambini – Supplement
2008
04 Publication date:Week 15, AprilAd closing date:05.03.2008
· The Modern Living Room:Living and Dining – The limits are mergingFurniture in a system – Design and wing programs
· MÖBELMARKT Asia: The Furniture Exhibitions in South-East Asia · Service Providers:
EDP for furniture trade and manufacture/financial services Shopfittings/Latest achievements for the POS/furniture store technology
2008
05 Publication date:Week 20, MayAd closing date:07.04.2008
· Target growth groups being in the focus: Young first equippers and the „Young Olds“
· That has been the “Salone” – Review of Milano 2008· „Enlightning Moments“ – That is the way luminaires improve your life
2008
06 Publication date:Week 23, JuneAd closing date:05.05.2008
· Upper Franconia: The Upholstery Region boosts its profile· Valuable and noble: The Upper Class of furniture joins the line-up· BRAND – The genuine Strategy of Success?· MÖBELMARKT Bambini – Supplement
2008
07 Publication date:Week 28, JulyAd closing date:09.06.2008
· Purchasing Associations· Sound Sleeping: Wellness Dreams· Service Providers: The great Logistics Special2008
* It’s not possible to cancel advertise-ment orders after closing date!
5 Theme Plan
Permanent column:· With a high turnover: Sales-strong and
attractive professional assortments· Sales training: Fit for the customer· Model show· World of finance· Supplier for the furniture industry – giving
ideas to the whole branch· At focus: Market research
* It’s not possible to cancel advertisementorders after closing date!
09 Publication date:Week 36, SeptemberAd closing date:04.08.2008
· The special edition for the in-house shows in Eastern Westfalia„M.O.W. Live“The in-house shows in Eastern Westfalia
· MÖBELMARKT Bambini – Supplement2008
10 Publication date:Week 38, OctoberAd closing date:15.08.2008
· Preview for in-house shows in Upper Franconia· That has been the Spoga 2008· Design & Objekt: The Orgatec 20082008
11 Publication date:Week 45, NovemberAd closing date:06.10.2008
· Review: The In-House Shows 2008· Home Entertainment· MÖBELMARKT Bambini – Supplement2008
12 Publication date:Week 49, DecemberAd closing date:07.11.2008
· imm cologne 2009 – The pre-exhibition edition· Sleeping Room Trends 2009· Previews: Domotex, Heimtextil· Italy Report 2009· Furniture from Turkey· Exhibiton Calendar 2009
2008
Publication date:Week 32, AugustAd closing date:07.07.2008
082008
· Preview: In-House Exhibition South· Special Spoga – Supplement· Meeting the Spirit of Times: The new Classics· Preview: Tendence Lifestyle
Issue Publication dateAd closing date*
Focal themes
Media-Informationen
2008 6 Personnel/Occasional Advertisement
Prices for job opportunities/occasional advertisement (single column, 46 mm, bl./wh.))
Height in mm single column two columns three columns four columns
20 mm € 60.– € 120.– € 180.– € 240.–30 mm € 90.– € 180.– € 270.– € 360.–40 mm € 120.– € 240.– € 360.– € 480.–50 mm € 150.– € 300.– € 450.– € 600.–60 mm € 180.– € 360.– € 540.– € 720.–
Price per millimetre per column: € 3.–. Charge for box-number: € 10.–.
Samples
1/2 page(196 x 137 mm)
€ 1.644,–
1/4 page(96 x 137 mm)
€ 822,–
1/8 page(96 x 67 mm)1/8 page(46 x 137 mm)
€ 402,–
Prices for job opportunities and agent application (black and white)
Height in mm single column two columns three columns four columns
20 mm € 40.– € 80.– € 120.– € 160.–30 mm € 60.– € 120.– € 180.– € 240.–40 mm € 80.– € 160.– € 240.– € 320.–50 mm € 100.– € 200.– € 300.– € 400.–60 mm € 120.– € 240.– € 360.– € 480.–
Price per millimetre per column: € 2.–.
Samples
1/2 page(196 x 137 mm)
€ 1.096,–
1/4 page(96 x 137 mm)
€ 548,–
1/8 page(96 x 67 mm)1/8 page(46 x 137 mm)
€ 268,–
Colour print on basis of a surcharge of € 810,– possible.
6 Personnel/occasional advertisement
SERIOSITÄT – KOMPETENZ – DISKRETIONWir haben die Lösung, bevor Probleme entstehen!
Sie wollen Ihr Geschäft aufgeben? Wir bieten ein kompl. Konzept, auch für kleinere odermittlere Häuser. Unser gemeinsames Ziel ist es, Vermögenswerte für unsere Klienten zu er-halten, Verluste zu verhindern. Vertrauen gegen Vertrauen ist die Basis unserer Tätigkeit,natürlich mit absoluter Diskretion. Vereinbaren Sie ein unverbindliches Gespräch zu IhremVorteil. Je früher, umso besser.
Zeitarbeit: Aktuell und kostensparend. Sonderverkäufe, Urlaubs- u. Krankheitsvertre-tungen, Spitzenverkaufszeiten u. ruhige Ferienzeit. Immer soviel gute Verkäufer wie Siebenötigen, ohne das Ihre fest angest. Verkäufer verärgert sind. Provision nach Umsatz! Keine Lohnnebenkosten! Kurzfristige Einsätze möglich. Einrichtungsbe-rater, Küchenverkäufer, Matratzen-/Schlfz.-Verkäufer warten auf Ihren erfolgreichen Einsatz.BEI IHNEN! Rufen Sie an und vereinb. Sie einen unverb. diskreten Gesprächstermin.
Wirtschaftskanzlei Junker · Personalmanagement & AuktionatorGottlieb-Genzmer-Str. 20 · 17094 Burg Stargard · Tel. 03 96 03 / 2 73 68
Fax 2 73 69 · E-Mail [email protected]: 01 71/6 44 67 14
Zur Übernahme in Deutschland gesucht!
Möbelhäuser und
KüchenfachgeschäfteAuf Wunsch übernehmen wir Ihren Warenbestand.
Zuschriften unter MM 12275 an den Verlag Matthias Ritthammer,Postfach 38 50, D-90019 Nürnberg, werden vertraulich behandelt.
Kaufe Stilmöbelaus Geschäftsauflösungen
gegen bar.
Schönberger, Tel. 08 21/715910
Möbelhaus nahe Usedom, Neubau, 3 000 m2,mit gehobenem Sortiment, Lagerfläche vorhanden,geeignet als SB-Markt, ca. 50 Parkplätze, auf 15 000 m2
großem Grundstück.
Zuschriften bitte unter MM 12319 an den Verlag Matthias Ritthammer, Postfach 38 50, D-90019 Nürnberg.
Wir versteigern oder verkaufen meistbietend im
Internet oder direkt in unseren Räumlichkeiten
bei Verkauf, Auflösung oder Überlagerung.
reWert GmbHTel.: 04 21/65 31 01 · Fax: 04 21/6 58 85 44
Weserstrandstraße 9 · 28779 Bremen
96 mm
96 mm
96 mm
46 mm 46 mm
Examples for small advertisementsBasically, your inserted personnel advertisement will
be transferred for one month after its appearance to ourweb portal www.moebelmarkt.de for free.
For at most a further month this additional demand will be at your disposal for 10% of the order value.
45 m
m
75 m
m
35 m
m35
mm
For your own wish of advertisement please make arrangements with
· Mrs Karin KaltenbachPhone: +49 911 95578-34Fax: +49 911 95578-11E-Mail: [email protected]
· Mrs Natalie WeißPhone: +49 911 95578-32Fax: +49 911 95578-11E-Mail: [email protected]