Download - Media Index OFW Beneficiaries (2011)
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Media Index OFW Beneficiaries 2011
OFW family. Photo credit: awesomeabundance.com
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OFW Beneficiaries Study
In 2007, Nielsen first launch its OFW Beneficiaries study to have a betterunderstanding of the OFW Families in terms of their media exposure,products consumption and lifestyle.
In 2011, updated the study to look at changes in their lifestyle and media
exposure.
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Research Design
Methodology Face-to-face interviews using a structured questionnaire
Area Coverage National Urban Philippines(22 major cities including Metro Manila)
Respondents Remittance recipient,18 years old and older,
across all economic classes
Sample Size 1,316 households
(Projected universe 883,000)
Sampling Approach Multi-stage Probability Sampling
Fieldwork Period July 2010 June 2011
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The OFW Sector
[Topic of Presentation]
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Despite economic downturn and political instability...
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OFW Deployment is still on the rise...
373446
654
842
9881,063 1,078
1,236
1,4231,471
1985 1990 1995 2000 2005 2006 2007 2008 2009 2010
Source: POEA Deployment Summary 1984-2010
In thousands
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Remittance inflow is growing year on year
7,578,458
8,550,371
10,689,005
12,761,308
14,449,928
16,426,854
17,348,052
18,762,989
11,351,117
6,886,156
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011-July
Source:Data are based on reports of commercial banks, thrift banks, OBUs and FOREX Corporations submitted to the Bangko Sentral ng Pilipinas.
In thousands USD
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OFW remittances has helped Philippine
economy
____ __ ___________[Topic of Presentation]
BPI: OFW remittances helped push
Philippine economy in 2010-ABSCBN.com, Apr 15 11
O.F.W.S are Driving Nat'l EconomyOf Trees and Forest
By SENATOR MANNY VILLARAugust 23, 2011, 10:19pm
Mb.com.ph
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so are the lives of their families
[Topic of Presentation]
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OFW Families show improved life...
84
66
48
11
23
39
47 8
1 4 5
Gen Population 2007 2011
AB
C1C2
DE
.
OFW Beneficiaries StudyArea Coverage: Metro Manila, Balance Luzon, Metro Cebu and Davao
Media Index 2011 Q2 Study Base: 8,000, Universe: 36,741,000Area Coverage: National Urban Philippines
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96% said that it goes to the basic needs---like food, utilitybills, home rental, education....and 2 out of 10 households get to invest/save.
96
17
2
Basic Needs Savings/Investments Loans/Debts
Question: Where do you currently allocate the remittance(s) received?
HH expenses 94%
Education 46%
Medical Needs 33%
Home Rental
11%
Savings 40%
HH Appliances 50%
Insurance 20%
Real Estate 10%
Car - 10%
Business
4%Lotto 4%
With OFW Member 7mos and longer Base: 1,272; Universe: 815,000 householdsArea Coverage: National Urban Philippines
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Invested on having convenience appliances andentertainment media
[Topic of Presentation]
OFW Beneficiaries Study Base: 1,316, Universe: 883,000 householdsArea Coverage: National Urban Philippines
Media Index 2011 Q2 Study Base: 8,000, Universe: 36,741,000Area Coverage: National Urban Philippines
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as well as owning electronic gadgets
[Topic of Presentation]
OFW Beneficiaries Study Base: 1,316, Universe: 883,000 householdsArea Coverage: National Urban Philippines
Media Index 2011 Q2 Study Base: 8,000, Universe: 36,741,000Area Coverage: National Urban Philippines
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Observed that they have higher media exposure
97
71
62 62
21
13
33
84
99
77
69
77
32
25
98
TV Radio Newspaper VCD/DVD Magazine Cinema Internet Mobile
Phone
Gen Population OFWB
Past year
OFW Beneficiaries Study Base: 1,316, Universe: 883,000 householdsArea Coverage: National Urban Philippines
Media Index 2011 Q2 Study Base: 8,000, Universe: 36,741,000Area Coverage: National Urban Philippines
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...and higher incidence of going to the malls,supermarkets and dining out (fastfoods)
6157
66
8276
83
Malls Supermarket Fastfoods
GenPopulation OFWB
OFW Beneficiaries Study Base: 1,316, Universe: 883,000 householdsArea Coverage: National Urban Philippines
Media Index 2011 Q2 Study Base: 8,000, Universe: 36,741,000Area Coverage: National Urban Philippines
At least once a month
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In summary
[Topic of Presentation]
OFW deployment still increasing each year, reaching a total of 1.4 Million in
2010. As a result, OFW remittances also grew reaching USB 18.7B in 2010
OFW families have slowly improved living conditions. The DE sector from the
OFW families lessened to 48% in 2011 from 66% in 2007.
83% or the majority claimed to get their receives remittance once a month
96% claimed that the remittance received is spent on Household Needs such
as utility bills, food, home rental and education
2 out of 10 OFW families saves or invests a portion of the remittance received.
Keeps a savings account, invests on real estate or insurance.
Media exposure is relatively higher, except TV viewing, compared to the
general household population and, are more inclined to go to malls,
supermarkets and restaurants.
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Thank you