Download - Media Factory Overview 2 0n
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Social Media and Customer Engagement
Product & Solutions Overview
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
About Filemobile • Filemobile is an on-demand (software as a service) social
media platform company specializing in user generated content, social networking and broadband video
• Focus on media, brands and agencies
• Media Factory is a media and user management system, widget publisher and application development environment for rich media
• A central place to manage and distribute all your media (user generated and commercial content)
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Value proposition • Increase speed to market • Reduce costs/effort/resources required • Customize to meet your needs • Leverage social media and networking to find customers • Build community to promote customer engagement and
interaction • Scale to suit your requirements: resources, timeline and
budget • Protect your infrastructure • Protect your brand • Extend content and brand anytime, anywhere
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Solutions Solution Benefits
User Generated Content Mobile content, portals, micro sites, RSS aggregation
Low production costs, rapid content creation
Social Networking Branded communities, affinity and fan affiliate programs
Increased community, loyalty, awareness
Broadband Video Internet TV, CDN distribution, streaming video, webcam
New content opportunities
Citizen Journalism Integrated news solutions for web, mobile and TV
Increase news gathering capability and reach a broader audience
UGC Contests Sponsored contests, registered users, social metrics
Brand sponsorships, attract new customers and strengthen customer engagement
Transcoder and APIs Power flash applications, fully customizable sites
Full flexibility and access, including the ability to transcode any media format
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Solutions Solution Benefits
UGC TV Formats Sponsored TV programs, social TV
Automated content for broadcast, including audience feedback
Multimedia Comments Sponsored contests, registered users, social metrics
Add UGC to any site, immediate and contextual content
Mobile Live events, campaigns mobile web sites and smart phone applications
Email, WAP, SMS, MMS (submissions and consumption )
Facebook and Social Networking Applications Facebook applications, widgets
Calls to action, viral applications to blogs and social networks (Facebook, Myspace etc.)
Live Event Programming Live events, retails store fronts, high-traffic locations Site engagement, brand immersion
Blogs Mobile, video, live and group blogging Active and up to the minute content
Social Ads Interactive ad units with UGC, video and more
Increased click-throughs, engagement, premium CPMs
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
New Products / Solutions • Media Mixer
– Enable users to create content, mixed from collections of UGC and commercial content
• Social Ads – Adding UGC video, comments, rating to leader boards, big box ad units
• Social Networking API’s – Add user groups, friends, commenting on users
• Enhanced Social Activities – Add points, levels, challenges, virtual goals, leader boards, gifting
• Streaming Video
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Media Factory platform Media Factory provides the platform to manage all social media and networking • Media management • Moderation of social media • Content publishing tools • Channels, collections and tags • Video, photo, audio, text
• User management and community • Moderation of online communities • Popularity, most viewed, ratings, voting • Social metrics • User comment tracking and management
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
White Labels White label applications enable you to customize to your needs quickly – a great option when resources are stretched and timelines are short
Widgets Widgets enable you to leverage a library of applications for user anywhere – including slideshows, video walls, webcam recorders, uploaders and media players
APIs Application Programming Interfaces enable your development team to directly leverage the Media Factory platform
Working with clients
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Reporting • Social media metrics • Views • Comments • Shares • Uploads • Minutes of content • Time spent
Tracking Engagement
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Positioning • Filemobile offers:
– creative and functional flexibility – wide range of solutions from common platform – tools that enable client development teams to use
independently (widgets, white labels, APIs) – wizard based widget publisher – deep integration (e.g. CDN, User, CMS, broadcast
systems) – robust and customizable transcoder – ad serve integration (pre, post, lower third)
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Opportunities
Monetize content Increase customer engagement
Understand consumer behavior
• User generated contests
• Sponsorships • Branded entertainment • UGC programming • Broadband video
syndication • Mobile campaigns • Adserving
• Branded communities • Widget syndication • Multimedia comments • Enhanced social
activities • Social activity
notifications (subscriptions, alerts, syndication)
• Social network applications (Facebook, MySpace, etc.)
• Location-based kiosks
• Social metrics • Advocates and
community building • Measure viral content • Participation rates • Opt-ins • Customer engagement • User ratings, votes,
comments, etc.
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Awards 2008 • Profit Hot 50 Emerging
Growth Companies • #8 PROFIT HOT 50
ranking
2008 • Red Herring Finalist • Top 50 Canada award
2009 • One of Ten Canadian
New Media Companies to Watch
• IDC Report for 2009
2008 • Canadian New Media
Awards Nominations • Most promising
company of the year • Developer of the year
PRESENTATION FOR: PREPARED BY: FILEMOBILE INC.
DATE: © 2009 Filemobile Inc.
Consumer behavior and economics Then Now
1989 “You aren’t going to turn passive consumers into active trollers on the Internet” Stephen Weiswasser, Senior Vice President of Capital Cities/ABC, Inc.
2008 “Your customers are laughing at you”
Cluetrain Manifesto
1945 – 2005
1.58 million hours – NBC, CBS and ABC combined continuous programming over 60 years
2008
1.66 million hours – YouTube content submitted in 6 months