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Media Discourse Presented by Mbarek ELfarhaoui
References:
Christina Schaffner and Susan Bassnett (2010). Political Discourse, Media and Translation.
Teun A. Van Dijk. Power and the News Media. University of Amsterdam.
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OutlineI. Introduction
II. Media and Ideology
III. Media and Power
VI. Media and Racism
V. Conclusion
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I. Introduction
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II. Media and Ideology
Politicians have long perceived mass media as sites for the dissemination of ideology.
The fear is that media aims to normalize specific social relations.
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Media has a great role in the reconstruction of the new discourse of ‘sexual freedom’.
People’s understanding and conception of sexuality has been domesticated.
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III. Media and Power Media aims to control the minds of readers and viewers.
Media can help the powerful exercise the cultural leadership.
Media are sites where the ideas of the powerful are circulated and where can be contested.
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IV. Media and Racism
Media can promote one race over the other.
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V. Conclusion
One should possess the so called ‘Media Literacy’
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