Download - Media communications 2017 for singularityU
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Медиа 2017что о них нужно знать, если ты стартап
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Кто я такая?
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тренды в медиа
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главные тренды в медиа коммуникациях 2017 Big Data (including market and customer insight and predictive analytics)Content marketing Communities (Branded niche or vertical communitiesConversion rate optimisation (CRO) / improving website experiencesDisplay (Banners on publishers, ad networks social media including retargeting and programmatic)Internet of Things (IoT) marketing applicationMarketing Automation (incl CRM, behavioural Email marketing and web personalisation)Mobile marketing (Mobile advertising, site development and apps)Paid search marketing, e.g. Google AdWords Pay Per ClickOnline PR (including influencer outreach)Partnerships including affiliate and co-marketingSearch Engine Optimisation (SEO or organic search)Social media marketing including Social CRM and Social Customer CareWearables (e.g. Apple Watch, activity trackers, augmented reality)
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ОСОБЕННОСТИПОТРЕБЛЕНИЯ КОНТЕНТА
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скорость livestreaming becomes the mainstream
новость живет 2-3 часа
150 млн Instagram stories в день
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offline переходит в online и наоборот
Outdoor TV
nimses
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Искренность - новый черный
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сокращение трудоемкости создания контента
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каждый человек - медиа
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как коммуницировать с медиа
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здоровый образ жизни
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патриотизм
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толерантность и эмпатия
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must do для стартапа в коммуникациях с медиа
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каждая публикация - это elevator pitch
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влюбляйте в себя с первого слова
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быстро и одновременно общайтесь с большой аудиторией
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показывайте сначала главное качество и решение
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помните о важности качества презентационных материалов
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помните об оффлайн-ивентах:- CES (Las Vegas, 8000)- websummit (Lisbon,
2000)
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LESS IS MORE
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Как пнуть, чтобы полетело?
- большой охват за короткий срок
- персонификация общения
- четко говорить о главных УТП
- подружиться - дать попробовать- говорить на одном языке
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полезные ссылкидля online-PR • hunter.io
• helpareporter.com • streak.com
• buzzstream.com
• talkwalker.com
• mixmax.com
• justreachout.io