Download - Media asa 2012
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BTEC Subsidiary Diploma in Media Studies
ADVERTISING
AD
Stop at 60 seconds
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Techniques – T.V. Advertising.
• Emotional manipulation
• Celebrity endorsement
• Peer approval
• Nurture
• Escapism
• Aspirational
• Intelligence
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Codes and Conventions
Codes:
Conventions:
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Types of Codes?
• Technical Codes:
• Symbolic Codes
• Written Codes
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Types of Codes
• Technical Codes: Camera techniques, framing, depth of field, lighting, exposure
• Symbolic Codes Objects, setting, body language, clothing and colour
• Written Codes Headlines, captions, speech bubbles, language style
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AIMS & OBJECTIVES THE BIG PICTURE• Aims & Objectives• To understand further the purpose of the ASA.• To evaluate more existing banned adverts• To create own fictitious banned advert (Idea)• Identifying / discussing code of practice (ASA)
• Help justify own course work and provide informed answers for your exam.
• Purpose: To further your understanding of what is acceptable in advertising.
• TAKE NOTES • Complete worksheet (Banned Ads)• contribute to ideas for a fictitious banned advert. • Take part in the presentation and discussion of fictitious advert.
• contribute in discussion and make clear notes.
• Present banned advert idea to group.
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THE BIG PICTURE• ALL= TAKE NOTES • Complete worksheet (Banned Ads)
• contribute to ideas for a fictitious banned advert.
• Take part in the presentation and discussion of a fictitious advert.
• MOST= contribute to discussion and make clear notes.
• SOME= Present banned advert idea to group. Write up detailed notes about standards debated.
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THE BIG PICTURE
Throughout this session we will discuss
ASA Standards
Representation
Codes and Conventions
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INTRODUCTION
ASA STANDARDS (Continued)
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ASA STANDARDS
• 32 different standards
• Lets discuss a few
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ASA STANDARDS
• 32 different standards
• Lets discuss a few
• Misleading advertising
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ASA STANDARDS
• 32 different standards
• Lets discuss a few
• Misleading advertising
• Children
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ASA STANDARDS
• 32 different standards
• Lets discuss a few
• Misleading advertising
• Children
• Alcohol
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How many complaints to change or remove a problematic ad?
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Objective;
To understand how the content of advertisements is monitored in the UK.
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Why would people complain about this billboard ad?
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Task:
Watch the following advertisement;
KFC Advert
Discuss why you think people may have
complained about this advertisement.
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Product NIKE XBOX Ford Ka TANGO
Explanation of the advert
Why it was banned.
Complete as we watch the adverts.
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TASK 20 minutes• In teams think up a fictitious T.V. advert that you think
would be banned.
• Each team will be given an ad campaign
• RULES: Your fictitious ad must not contain• SEX / RAPE / DRUGS / VIOLENCE • BAD LANGUAGE / RACISM
• Answer what typical codes and conventions / representations (stereotypes would apply to your ad)
• We will discuss each teams achievements.
• Individually write notes before and after discussion.