Download - Media AS Evaluation By Egle Zelvyte
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Evaluation
By Egle Zelvyte
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Forms and conventions
In order to research the codes and conventions of a music
magazine I anotated The front covers of NME and Uncut.
This helped me to make decission on what conventions I
would like to complie with and which ones I would like to
challange
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Forms and conventions
Anotated
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Forms and conventions
It is a music magazine convention for it
to have a slogan at the top of the front
cover, I have challanged this conventionand instead choose to use this picture of
a piano keyboard.
Front page
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Forms and conventions
However i didnt completely challange this
con
ven
tion
as my magazin
e does have a slogan
Gently does it, butI placed it under the title of
my magazine rather than at the top.
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Forms and conventions
One of the main music magazine conventions is
its mast head. It is usualy bold, and bright
coloured and very eye catchy. I have complied
with this convention and made the mast head
the main focus of my magazine.
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Forms and conventions
A very common convention for a music magazine
is to have a primary picture of a featured artist.
The picture is usuealy set behind or infront of the
mast head. I have complied with this convention
on the front cover of my magazine.
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Forms and conventions
However, I have challanged the
cnvention by placing the picture on the
left side of the magazine rather than
the centre of it.
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Forms and conventions
I have complied with the convention of the name of
the featured artist written in clear bold fonts.
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Forms and conventions
Name droping I complied with this
convention and used it to make my
magazine more appealing by adding
names of famous artists.
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Forms and conventions
I complied with a music
magazine convention
and included a barcode
at the bottom of my
front cover.
Just like any other magazine
mine has its own
personalised barcode which
i created at
file://localhost/at/http/::w
ww.barcodesinc.com:gener
ator:index.php
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Forms and conventions
While doing my research
Inoticed that some
music magazines tend to
in
clude the pricen
ot on
lyin pounds but also in
euros and US dollars.
That means they are
internationaly read
rather than just in UK.
This gives my magazine a
more international feel.
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Forms and conventions
Although most music magazines
tend to have a website link on the
front cover of the magazine I
choose to challaneg this
convention and included the link
on my content page instead.
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Forms and conventions
While doing my research I
noticed that many music
magazin
es like to in
cludesomething on the front cover
to make it stand out and
make it Special. Because my
magazine is a december issue
i choose to make it a Winter
specialto show that, I used
special effects such as
snoflakes and snowballs.
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Forms and conventionsContent page
I have complied with a
music magazine
con
ven
tion
an
dincluded a paragraph
of what the editor has
to say on this months
issue. I also included a
picture of the editor
herself, because while
doing my research I
realised it was quite a
common techinque
used.
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Forms and conventions
I have challanged a common
convetion of music
magazin
es by addin
gpictures to show whats
inside my magazine. While
doing my research most of
the magazines I came across
seemed to mostly inlude
wirting on their content
page. I believe that by
having more pictures Im
making it easier for my
readers to find exactly what
they want to read, and
saving their time.
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Forms and conventions
I have also complied with
a common convention
and included the fact that
DOLCE can be found on
Twitter, Facebook and
Youtube which give my
readers more ways to be
involved with themagazine.
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Forms and conventions
I have also
complied with theconvention of
including a few
bigger pictures for
the few most
important things
included in the
magazine that
month.
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Forms and conventions
I used the convention ofthere being an opening
paragpraph that the
interwiever writes to
establish the the interview.
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Forms and conventions
I also complied with
the convention of
there being a
different title for
every paragraph,
giving my reader an
idea of what eachparagprah is all
about becore they
even read it.
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Forms and conventions
I have compled with an
convention and included
intresting pictures of the
artists featured in my
interview.
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Forms and conventions
I complied with most
music magazines
convention and used
Anchor quotes to draw
the attention of my
readers to the interwiev.
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Forms and conventions
Anchor quotes
Pictures of the artist
featured in the
interview
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Forms and conventions
I challanged one of the
conventions andIncluded an end
paragpraph by the interwiever to
conclude the interwiev. Although
the only music magazine I came
across that did that was a
Lithuanian music magazine I
thoughtIt is something that could
be done in UK just to add the
feeling of the reader being more
involved as the interviewer
conclusion is written directly at
them.
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Forms and conventions
I challanged a convention by framing my pictures in a
unique way rather than the way music magazines
tend to frame their pictures
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Social groups
My target audience are mainly
teenagers. At these times the
way teenagers are portrayed in
the media is not very flattering.A lot of articles on gun and
knife crime makes it seem as if
all the teenagers are the same
and that crime is created only
by them. In my magazine I
have considered every possiblesocial group while creating my
magazine and for example I
chose to only include people of
the same age as my target
audience.
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Social groups
For a primary picture I used this
because, its a very simple and
sweet picture, it doesnt make the
artist look rebelious at all. The
artist looks rather calm, the soft
smile adds to the gentle style of
my magazine. In this picture the
artist is wearing a hoodiewhich
is usualy associated with
hooliganism and such, but theface expression of the artist clearly
shows that she means no harm.
The picture is inno way
intimidating which is just whatI
need for my magazine.
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Social groups
Secondary picture 1;
This is a picture of one of the
Concrete soulartists who is
also the same age as mytarget audience.He is very
fashionable for a teenager. He
is wearing a leather jacket
which lets most teenage boys
relate to his style as most
teen
age boys do own
aleather jacket.
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Social groups
Secondary picture 2;
This picture is of another
member from the Concrete
soul The picture is quite
inspiring as you can see how
focused Ralphs face
expression is, clearly music is
his passion, and many of my
readers can relate to that as
they are just the same age as
him and many of them havethe same dreams too.
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Social groups
Secon
dary picture 3;Although the guy in this picture is
a little older than my target
audience, he could be seen as
someone to look up to. He clearly
is passionate about what he does
DJing. Also His fashion is similar
to most teenagers at this time
which makes it easier for my
target audience to relate to him.
This will also intrest those in
house genre of music because
thats the type of music this guy
represents.
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Social groups
This picture will appeale tothe laid back audience.Here
the two guys from Concrete
Soul are casualy captured
playing guitars, they both
look confortable and like
they are enjoyi
ng themselfs.
Also the way ralphs legs are
leaning over the other
picture gives it a more laid
back feel.
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Social groups
This is the primary
picture on my contentpage. It guides my
readears to the
interwiev with
Concrete Soul. I choose
to use an over the
sholder camera an
gle,because it can give
certain social groups
the feeling of being
there, and being more
involved.
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Social groups
This picture of a
concert is a perfect
choice that will satisfycertain social groups. It
is very popular
amongst teenagers
these days to go and
see their favourite
artists live. Althoughexpensive, it is
considered as a cool
thing to do.
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Social groups
In the teenager years dreaming of becoming
something is very common. Teenagers like to
imagine What if. Therefore I have deliberatly
chose this bacground to reflect that The sky is
the limitand added efects of smoke (to make
it look dream like) and special effects of stars
(reaching for the stars)
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Social groups
This idea came from Michale Jackson
s Moon
walkI wanyed to use that in my magazine,
so I adapted it to the dreamtheme I was
going for and added a piano for the people in
social groups that plan to become musicians
or atleast dream of it.
Dreams really do come true
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All of these artists are the same age
as the teenagers I target in my
social groups. Their fashion and
inocence and dreams can be related
to my readers.
Social groups
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Social groups
The way these artists are
dressed will allow social
groups to relate to them.
I included thsese effects
throughout the magazine,ecause they are funky fun and
intresting. And thats just what
the social groups in my target
audience needs.
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Social groups
In this picture both of the artists are
laid back. They are looking up
representing them looking into the
future and thinking what may come,
thats something my targeted audince
is likely to do in their day to day life.
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Social groups
These pictures show a clear
bond between the two artiststhats good for my sosial
groups as it teaches social
groups about the importance
of relationships between
friends.
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What kind of media institution mightdistribute your media product and why?
The EMI Group(Electric & Musical Industries Ltd.) is a British music company. It is the fourth-largest business group and family of record labels in the recording industry, makingit one of the "big four" record companies. EMI Group also has a major publishing
arm - EMI Music Publishing - based in New York City. The company was once aconstituent of the FTSE 100 Index but is now wholly owned by Terra Firma CapitalPartners.
Music Publishers' AssociationTab and lyric sites
In December 2005, the MPA entered legal proceedingsagainst tablature and lyrics websites. The position of the MPA is that these sitesinfringe upon copyright by offering this material for free, without any licensingfrom the artist or record label. MPA president Lauren Keiser has stated that hewants jail time in addition to fines and the removal of offending websites.In March 2006, the MPA issued a statement in which they explained their positionon websites that distribute unauthorized sheet music and tablature.Several points are made in the statement.
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What kind of media institution mightdistribute your media product and why?
Univ rs l si lishi ng r (UMPG)s a music publishing company and is part of the Universal usic roup.
U owns or administers more than 1 million copyrights. hey are one of the largest
music publishing businesses in the world with more than 47 offices in 41 countries. n, Universal usic ublishing roup acquired usic ublishing for 1. 3 billion
euro, the third largest publishing group, making Universal usic the largest musicpublisher in the world.
Bertels nnMusi GrupBertels nnMusi Grup, ( ), was a division of ertelsmann before itscompletion of sale of the majority of its assets to ony orporation of merica onOctober 1, 8. t was established in 1987 to combine the music label activities of
ertelsmann. t consisted of theBMGMusi Publishingcompany, the world's thirdlargest music publisher and the world's largest independent music publisher, and the
% share of the joint venture with ony usic, SonyBMGMusintert inment( ony ).
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Warner/Chappell Music Inc.Is an American music publishing company, and a division of the Warner Music Group.Among the songs in the company's library are "Happy Birthday to You", "Die Young
r Live Long" and "Winter Wonderland."The company is the result of numerous ac uisitions of other publishers, including M.Witmark& Sons, Remick Music Corporation, Harms, Inc., Chappell & Co.,and Tamerlane Music.
Bucks Music GroupIs an international and independent music publisher, whose core business evolvedfrom a strong 60s and 0s back catalogue of copyrights. ver the last decade theBucks catalogue has rapidly developed and expanded making Bucks Music a leading
K independent music publisher
What kind of media institution mightdistribute your media product and why?
The Bauer Media GroupThe Bauer Media Group(Bauer Verlagsgruppe) is a large German(Bauer Verlagsgruppe) is a large Germanpublishing company based in Hamburg, which operates in 15 countriespublishing company based in Hamburg, which operates in 15 countriesworldwide. Worldwide circulation of Bauer Media Group's magazineworldwide. Worldwide circulation of Bauer Media Group's magazinetitles amount to million magazines a week.It also publishes leadingtitles amount to million magazines a week.It also publishes leadingmusic magazinesmusic magazines KerrangKerrang! And Q! And Q
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I have decided that niversal music Publishing group is themost suitable publisher for me. My research has shown methat They are very successful at what they do. And theirwork ethichs an beliefs are similar to those of mine.
My media institution
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At this age and time it is extremely difficult to publish a magazine.There areAt this age and time it is extremely difficult to publish a magazine.There areso many types of media now that magazines are becoming out of fashion. Iso many types of media now that magazines are becoming out of fashion. Idecided that Im going to need more possibilities for my readers to be abledecided that Im going to need more possibilities for my readers to be abletoto aaccess my magazine.ccess my magazine.I have decided that my magazine will have a website where its readers willI have decided that my magazine will have a website where its readers willbe able to look at interview videos, play games about music etc. I would makebe able to look at interview videos, play games about music etc. I would makethis available to all handheld devices such as iPod touches, Blackberry phonesthis available to all handheld devices such as iPod touches, Blackberry phonesand just regular mobile phones. Readers will find this appealing as it will fit inand just regular mobile phones. Readers will find this appealing as it will fit into their lifestyles and they will be able to carry their phone/iPod aroundto their lifestyles and they will be able to carry their phone/iPod aroundrather than that and a magazine.rather than that and a magazine.My magazine will also have a twitter account where all the latest news will beMy magazine will also have a twitter account where all the latest news will bepublished to keep my readers posted.published to keep my readers posted.
My magazine will have andMy magazine will have and iPhoneiPhone app which will allow my readers to accessapp which will allow my readers to accessextra information which will not be able inside the magazine.extra information which will not be able inside the magazine.The app wouldnt allow the reader to access the type of information as theThe app wouldnt allow the reader to access the type of information as theone in the magazine, because my target audience are teenagers they want toone in the magazine, because my target audience are teenagers they want todo as much as they can to save money so if the App includes everything thatdo as much as they can to save money so if the App includes everything thatthe magazine has they will settle for the app and will not bother to paythe magazine has they will settle for the app and will not bother to paymoney to purchase the magazine, I have take this into account.money to purchase the magazine, I have take this into account.
The New Media
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Target audience
My target audience is highschool students
of the ages 12-19. The reasonI choose that
was because whenI did my research I
realised that most music magazines were
targeted at older people. I wanted to create
a magazine that will be fun and intresting
as well as educational teaching teenagers
the importance of friendship and teachingthem to love music.
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Reader profile
Age and background;
Teenagers between the ages of 12-
19.
Students in highschool.Middle class.
Intrests;
Probably owns an iPod.
Enjoys music.
Likes to spend time with friends.
Is focused but also laid back.Intrested in fashion.
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Audience attraction
On of my mainlures is this
chance to win
an iPod. An
opportunity to
win an iPod will
attract readers.WINis written
in capitals to
make it stand
out more.
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With every
purchase you get a
free CD. A lure like
this will
immediatly catch
the eye of my
target audience as
they are teenagers
they like to save
money so getting
something for free
is ideal for them.
Audience attraction
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A revelation is
a very
attractive lure
for the readers
as they can
read about
something that
no one has
written about
yet.
Audience attraction
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Audience attraction
Exclusive meansits special so it
will immediatley
attract my
audince and
give them
an
other reason
why to purchase
my magazine.
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Rihanna is popular
amongst teenage boys
because of her
appearance and popular
amongst girls because of
her music. Girls want tobe her and boys want to
be with her. So having her
name on the front cover
of my magazine will catch
my target audiences eye.
Audience attraction
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Audience attraction
Chris brown target
audience is the same as
that of my magazine so
featuring him in themagazine is a good
idea. Chris Brown is very
popular amongst 12-19
year olds so the Story of
his lifeWill attract
those who would like toknow more about him
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Audience attraction
The fact that my
magazine can be
accessed on the internet
will be attractive to my
target audinece as
teenagers seem to be
spending more and
more time on the
internet everyday.
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Audience attraction
An apportunity to make
their own music video
will attratc my target
audience immediatly.
Making a music video
could be fun and
educational.
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Audience attraction
The opportunity to
learn to play the
guitar is great,
because most of my
audience love
music and learning
to play the guitar is
probably one of
their goals for the
future.
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I attracted my
reader to this
page by
including things
like anchor
quotes.
Audience attraction
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I also used
these effets to
attract my
targetted
audince by
making the
interview look
more fun.
Audience attraction
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Audience attraction
T e style f y
inter iev ill
ttr ct y t r ete
ience s I t k
l i ck
r c t it.
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Feedback
I loved the magazine.
It has everything a music
magazine needs. I would
defiantly purchase
it.
Its a great magazinefor people my age, Im not
sure if older people
Would like it as much
though.
I love it! Simple as. Its got all
the right bits and all that a
perfect music magazine
should have on offer.
I like it, butI
wouldnt purchase it.
There is something
missing
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Website
http://www.wix.com/eglute999/Home
I have made a website for my magazine.
Click while watching it as a presentation
and the link will send you straight to the
home page.
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Blog...
http://mrmediaccc-eglezelvyte.blogspot.com/
This is my blog. Although I chose not to usemy blog as much and used the website icreated instead (Link on the previous slide)
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Techonology used:
I used anOlympus DigitalCamera
to take the pictures for my
magazine.
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Photoshop
My inspiration for this
image was one of
Rihannas CD front
covers. I liked how the
focus was only on herface, I took the idea
and made my own
version, a lot different
but with the same
focus.
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Pixilated to make
the clip board
stand out.
For this picture I used the
Gradient feather effect to
make the picture unique and
more attractive.
To round the
corners of my
pictures Iused the
Corner
options
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One of the problems I faced on
Indesign was putting pictures
on my magazine, because I wasusing the open selection
instead of place. I used tutorial
videos on internet made by other
Indesign users to solve this
problem.
I found it difficult to work with
layers on Photo shop but after acouple explanations from a
teacher in my school and some
video tutorials thatI found on
YoutubeI got the hang of it.
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I learnt some of the shortcuts
forInDesign to make editing
quicker for myself.
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MyCD covers
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MyCD covers
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School to Music
As you can see my skills have
hugely improved. I was able to
use many more effects when
doing my music magazine. I
was also able to pixilate my
pictures in much more
proffesional way.
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School content to Music content