Transcript
Page 1: Measurable & meaningful

Useful, Beautiful, Digital

Page 2: Measurable & meaningful

Measurable & meaningful

Page 3: Measurable & meaningful

Measurable & meaningful

Bathcamp 298th February 2012

Page 4: Measurable & meaningful

DesignBranding& Advertising

Page 5: Measurable & meaningful

Acronyms

Page 6: Measurable & meaningful

Acronymscms

htmlseoux

Page 7: Measurable & meaningful

Acronymscms

htmlseoux wow

Page 8: Measurable & meaningful

Design?

Page 10: Measurable & meaningful

What do we present?

Page 11: Measurable & meaningful

What do we present?

Page 12: Measurable & meaningful

What do we present?

Page 13: Measurable & meaningful

DesignBranding& Advertising

Page 14: Measurable & meaningful

Core idea

Product

Communication

Behaviour Environment

Page 15: Measurable & meaningful

Core idea

Product

Communication

Behaviour Environment

The four vectors through which brand emerges.Wally Ollins: The Brand Handbook

Page 16: Measurable & meaningful
Page 17: Measurable & meaningful
Page 18: Measurable & meaningful
Page 19: Measurable & meaningful

ArchetypesProvide a scientific framework to map human motivation and creative meaning.

(Professor Carol S. Pearson, & marketing consultant, Margaret Mark).

Page 20: Measurable & meaningful
Page 21: Measurable & meaningful
Page 22: Measurable & meaningful
Page 23: Measurable & meaningful

Archetype diagram by Charles Walker: Brand Communications.

Page 24: Measurable & meaningful

Creator

Motto: If you can imagine it, you can create it.

Page 25: Measurable & meaningful

Brand environment

The visual language is bold, vibrant, energising and vivid.

Colours are bright, warm, radiant, cordial.

Page 26: Measurable & meaningful

DesignBranding& Advertising

Page 27: Measurable & meaningful

Influencing behaviour

Page 28: Measurable & meaningful

Subscription

Economist subscription offer, observation by Dan Ariely – http://danariely.com

Page 29: Measurable & meaningful

Subscription

Economist.com $59

Economist subscription offer, observation by Dan Ariely – http://danariely.com

Page 30: Measurable & meaningful

Subscription

Economist.com $59

Print subscription $125

Economist subscription offer, observation by Dan Ariely – http://danariely.com

Page 31: Measurable & meaningful

Subscription

Economist.com $59

Print subscription $125

Print & web subscription $125

Economist subscription offer, observation by Dan Ariely – http://danariely.com

Page 32: Measurable & meaningful
Page 33: Measurable & meaningful
Page 34: Measurable & meaningful

Visual storytelling

Page 35: Measurable & meaningful
Page 36: Measurable & meaningful
Page 37: Measurable & meaningful

Commercial made for Union Carbide in 1968 for an insulation material called "Super Insulation." http://www.youtube.com/watch?v=6zLyYenr-js

Page 38: Measurable & meaningful
Page 39: Measurable & meaningful

@[email protected]

The Process of Design Squiggle by Damien Newmanhttp://v2.centralstory.com/about/squiggle/

The four vectors through which brand emerges.Wally Ollins: The Brand Handbook

Economist subscription offer by Dan Arielyhttp://danariely.com

Get Mental Notes by Stephen P Andersonhttp://getmentalnotes.com/

Archetypes diagram by Brand CommunicationsContact Charles Walker: M 0741356 6298 W 020 7638 6856


Top Related