Download - MCDM Health Presentation
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Presentation to the “National Association Of Public Hospitals And Health Systems”
06.25.09
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communication is in transition…
…this changes everything.
more information, more noise
demands
more transparency, more trust
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Imag
e by
Mug
ley
(sw
ine
flu)
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this changes everything…
how do we communicate effectively?
our relationships.
how we work.
how we learn.
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how do we communicate effectively?
tell stories.
build community.
be an
entrepreneur.
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what is the MCDM ?
The MCDM offers critical insight and skills to future leaders of the ever-evolving world of
media technology and distribution.
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why?
Benkler: The Wealth of Networks
Important moment of transition: “social production” vs. “market production.”
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why?
Benkler: The Wealth of Networks
21st century has taken us out of industrialized, one-way communication to “unfinished goods” of debate &
conversation.
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why?
Shirky: Here Comes Everybody
“We are living in the middle of a remarkable increase in our ability
to share, to cooperate with one another, and to take collective action,
all outside the framework of traditional institutions and organizations”
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why?
Li: Groundswell
“A spontaneous movement of people using online tools to connect,
take charge of their own experience, and get what they need -- information,
support, ideas, products and bargaining power -- from each other.”
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social networking & health care
Top 2 online sources for health care: YouTube & WebMD
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PEW: The Social Life of Health Information (June 2009)
61% of American
adults
look online for health
information.
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But few have
actually wrote, or
created new health content. ..or made health queries and updates on social
network sites
PEW: The Social Life of Health Information (June 2009)
41% of e-patients
have read someone else's commentary or
experience on an online news group, website, or
blog.
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Future: mobile.
This could change
amount of social conversation about
health.
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and...the Internet does not replace health professionals
use another source
contact their insurance provider
use printed reference material
use the Internet
ask a friend or family member
ask a health professional
5
33
54
57
68
86
conce
rns
- priv
acy?
- reputa
tion m
anagement?
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social health care practice
Listen (Twitter,
blogs)
Check out #hcsm (health care social media)
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social health care practice
Start small and
slow: blog, maybe
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Build community around shared
concerns.
still early...but people want to talk to each other about
health...
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60% of people change how they treat themselves based on what they find
online
(source: Mark Monseau, Director Media Relations, Johnson & Johnson)
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IMAGE CREDITS Lea Marzloff (Allo) http://www.flickr.com/photos/leamarzloff/3173827688/ Cougar-Studio (CoverStory- People walking through) http://www.flickr.com/photos/suvcougar/1273657633/ Mugley (swine flu) http://www.flickr.com/photos/mugley/3495978265/ Webicina http://www.webicina.com