Download - MCA 2013 - Scoopshot - Eric Siereveld
Crowdsourcing photos
Engaging, Authentic and Relevant
Content at Low Cost
Eric Siereveld
They are everywhere
THEY ARE EVERYWHERE
50+ SCOOPSHOT PHOTOGRAPHERS AT SITE – EASTER CELEBRATION AT PHILIPPINES
They are there at the right time
NEWSWORTHY EVENTS ARE NOT PLANNED
They always have a camera
EVERYONE CAN BE A NEWS PHOTOGRAPHER
Why you need THEM?
DEMAND FOR CONTENT IS INCREASING EVERY DAY
ONCE A DAY
TEXT DRIVEN
24/7 NEWS VISUAL
So what exactly is
Scoopshot?
– A free mobile application to capture
newsworthy photos and videos
– And on-line store designed for media
professionals to acquire eyewitness
content
Scoopshot is a patent pending technology
Crowdsource your photo feed
Mobile photographers shoots
a photo or video, sets a price
and sends it via Scoopshot
Journalists buys fresh eyewitness content from the on-line store.
Get the content you need
Send THEM Tasks
From concept to content in less
than 10 minutes
CASE: Germany and WAZ
• March 26th Scoopshot is covered on German TV channel Pro Sieben
• March 27th in 24 hours, more than 30,000 app downloads create a photographer network covering the whole country
• March 29th the photographer network is 50,000
• May 13th it is now 62,000
CASE: Germany and WAZ • March 26th Scoopshot is announced to their readers by WAZ
5/23/2013
CASE: Germany and WAZ
• WAZ sent out a “test task”: WAZ is looking
for the prettiest Coffee Cup
• April 2nd, by the end of the Task, WAZ has
received 27,758 photos of coffee cups,
engaging a large crowd
Coffee Cups
© P2S Media Group Inc. 213
CASE: Germany and WAZ
• March 28th: WAZ sends out their first local editorial task
• “The most annoying pot holes”
• Within 12 hours, they receive 562 photos covering the local
road conditions
• While announcing the “task”, WAZ promises to use the content
with local authorities
• Community engagement at best
562 Pot Holes
5/23/2013 © P2S Media Group Inc. 213
CASE: Germany and WAZ
• German’s love Football
• WAZ creates a Football
Task “Predict the end
result of tomorrows
Dortmund – Malaga
game”
• And they respond, with
1984 photos
Why only Media ?
For Brands: Case – Vogel’s
Crowdsource ideas:
“How do you use iPad at home”
Thank you! WWW.SCOOPSHOT.COM