Download - Maximizing Your Tradeshow ROI
Maximizing Your Tradeshow ROIHOSTED BY: STEVEN BRYERTON, DIRECTOR OF SALES
DiscoverOrgContact Data | Org Charts | Trigger Events
Why Do We Struggle? 1. Don’t know who is
attending
Outbound Marketing
Why Do We Struggle?
2. Powerless Visitors
Use Organizational Charts
Why Do We Struggle?
3. Ineffective orminimal follow-
up
Save Searches & Set Alerts
Problem #1 Outbound Marketing
Build a New List
Email Strategies Build an Outbound Messaging Strategy
– One Month– Two Weeks– One Week– Pre-dialing program– During
Mail Merge in Outlook, CRM or Automation system DiscoverOrg YouTube Channel for how to video
One Month Prior John,I’m in San Diego next month for the Interface San Diego Tradeshow and was hoping to set up a meeting at your offices during the week of the 11th – would the 13th or the 14th work for you?
I thought it would be beneficial to sit down for 45 minutes and share with you how we’ve helped numerous Fortune 500 companies with their cyber security initiatives.
Let me know a few times that would work for you and I will plan on coming by your offices.
Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805
DiscoverOrg 805 Broadway, Suite 900, Vancouver, WA 360-783-6805Unsubscribe
Outbound Marketing
One Month Prior
Outbound Marketing
John,Have you confirmed for the Interface San Diego Tradeshow on August 14th? I noticed that some of your peers from 7-Eleven, Belo Corporation, and American Airlines were attending but didn’t see ExxonMobil on the list of attendees. I was reading the seminar schedule and saw a few topics I thought would be particularly interesting to you:
Keynote: Thinking About, Thinking About IT- John Parrish • Asst. VP, Information Technology, SND International AirportCloud and Data Security: Risk Management and the Malicious Insider -Donald Freese • Assistant Special Agent in-Charge, Federal Bureau of Investigation, San Diego Division
Here is my code that will get you $400 off of attendance: ICRUSHIT. Let me know if you plan on attending.
Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805
DiscoverOrg 805 Broadway, Suite 900, Vancouver, WA 360-783-6805Unsubscribe
Two Weeks Prior
Outbound Marketing
John,I was hoping to set up some time with you at the San Diego Interface conference in two weeks. Will you be attending?
I’m working with 7-Eleven on their Microsoft Sharepoint 2013 migration and wanted to share some insights on how they are leveraging what was once disparate data to create meaningful collaboration within their business units.
There is a seminar break between 10:00am and 11:00am – can I grab some Starbucks for us and meet you in front of the grand ballroom?
Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805
DiscoverOrg 805 Broadway, Suite 900, Vancouver, WA 360-783-6805
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One Week Prior
Outbound Marketing
John,
I hadn’t heard back from you about Interface next week. Our CEO Henry Schuck asked me to see if you’d have 15 minutes to meet with him. Are you free at 10:35 or 2:50pm on Thursday?
Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805
DiscoverOrg 805 Broadway, Suite 900 Vancouver, WA 360-783-6805
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During the Show
Outbound Marketing
John,
I noticed a few folks from ExxonMobil are at the Interface Tradeshow – are you here as well?
If so, I thought it would be ideal timing for us to get 15 minutes in between sessions – I’ve been wanting to share with you how we are working with Valero to manage their unstructured data.
There’s a break between 11:00 and 11:45 – can we meet?
Best Regards,Steven BryertonDirector of SalesDiscoverOrg 360-783-6805
DiscoverOrg 805 Broadway, Suite 900 Vancouver, WA 360-783-6805
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Pre-Dialing
Outbound Marketing
Conversation Automation Campaign Direct Dial phone numbers Record a personalized 30 second voicemail
message Use a Live Conversation Automation Platform Voicemail Drops Live invites to visit booth or schedule
demonstration Actions and results of conversations are recorded in
CRM
Problem #2 Finding the Decision Maker
Use Bulk Match
Fill in the Missing Information
Identify the Real Decision Makers
Now involve his boss
You meet Joe McIntosh, he’s a Manager of Application Services
Problem #3
Efficient Follow-Up
Subscribe to Alerts
Subscribe to receive updates on company activity
Watch for Buying Signals
Watch for Buying Signals
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Get More Out of Your Tradeshows Than Cool Pens
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360-783-6805
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