Transcript
Page 1: Matrix Brainstorming

Matrix Brainstorming

MATSUMOTO & CLAPPERTON@MCA_ON

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Page 2: Matrix Brainstorming

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Page 3: Matrix Brainstorming

Matrix Brainstorming

MATSUMOTO & CLAPPERTON@MCA_ON

Daring Independent Stylish Imaginative

Large selection 1 2 3 4

Exclusive styles 5 6 7 8

Helpful staff 9 10 11 12

New inventory every week 13 14 15 16

Brand Personality Trait

Selling Point

E X A M P L E


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