Download - Matching experience to the brand
JAMES MCCONNELL 2013.02.06
MATCHING THE EXPERIENCE TO THE BRAND
M-DAYS
SCREEN INTERACTION
KEYWORDS
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ORIGINAL ENGAGING AUTHENTIC MEMORABLE
SCREEN INTERACTION
EXPERIENCE CHANGES BRAND PERCEPTION. EXPERIENCE SELLS.
SCREEN INTERACTION
ALIGN THE BRAND INTERNALLY
COMMUNICATE VALUES EXTERNALLY
01 02
SCREEN INTERACTION
AN INTERACTION CREATES UX
WHICH MAKES US FEEL...
WHICH CREATES MEMORIES,
ASSOCIATIONS & STORIES
www.screeninteraction.com
We can make people’s lives easier through the digital products they use.
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Digital experience
We create digital experiences with three main ingredients:
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Interface design
We create digital services with three main ingredients:
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Usability
Interface design
We create digital services with three main ingredients:
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Development
Interface design
Usability
We create digital services with three main ingredients:
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SCREEN INTERACTION
SCREEN INTERACTION
BENEFIT RECEIVER
SCREEN INTERACTION
BENEFIT RECEIVER
CUSTOMER
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Impersonal
Complicated
Confusing
OLD BRAND ASSOCIATIONS
Personal
Simple
Usable
NEW EXPERIENCE REALITY
SCREEN INTERACTION
THE CUSTOMER EXPERIENCE IS THE FULFILMENT OF THE BRAND PROMISE & VALUES.
SCREEN INTERACTION
THERE IS NO HIDING PLACE FOR A BRAND, THANKS TO MOBILE.
FIND EVALUATE AUTHENTICATE SHARE
SCREEN INTERACTION
CHOOSERS, NOT USERS
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SCREEN INTERACTION
CASE MOVIE
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SCREEN INTERACTION
CREATING DESIRABLE EXPERIENCES
SCREEN INTERACTION
STORYTELLING01
SCREEN INTERACTION
AUTHENTIC02
SCREEN INTERACTION
THE SMALL THINGS03
SCREEN INTERACTION
SUMMARY (OR WHY HE WORE A KILT)
1. EXPERIENCE CHANGES BRAND PERCEPTION 2. GIVE THEM A STORY TO TELL 3. BE AUTHENTIC AND HUMAN
SCREEN INTERACTION
www.screeninteraction.com
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THANK YOU
James McConnell UX & Interaction Designer
+46 7 3333 7216
