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Mat Morrison
The Good, Bad & Uglyof Social Media
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Double-click to edit
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Chatêau Yquemd’
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£50
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Market Norms
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Social Norms
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ROIPrice
Volume
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HonourLoyaltyBraveryFairness
FriendlinessSacrifice
Generosity
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Market Normsvs
Social Norms
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Valuevs
Values
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What is a brand?
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A brand is what its customers define it as. Simple.@jedhallam
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Brand is... the sum of what others see and say of you.@clairatwaves
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A brand is a person’s gut feeling about a product, service or organization.@martyneumeier
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Passive Perception
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Product + Perception
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Brands are a guarantee of
quality
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Product + Promise
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Brands replace personal
relationships
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Product + Personality
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Market Normsvs
Social Norms
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It’s just a business relationship
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Shove it up your ar*e Compare The Market and don't go selling my feckin phone number - Will never use them again to compare anything.http://whocallsme.com/Phone-Number.aspx/08456850048/7
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One person is not the brand
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Promises we can’t keep?