Using technology decisions to move quickly and iterate to a better product
Mat Clayton CTO/Founder
What is Mixcloud?
Bootstrapped, Profitable and Proud
Failure
Ideas
before you make it, fake it!
Totally fake feature
use your ad inventory
oops...
Development
team is everything
“Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity.” - George S. Patton!
The Plan
Shipping!
Would you ship boats like this?
Not everyone needs to see the same site
Feature Switches - product design without mistakes!http://www.github.com/disqus/gargoyle
Optimization
Django Experiments!http://www.github.com/mixcloud/django-experiments
Big changes == Big wins
Monitor Every Feature
Monitor and alert on changes
Even the best ideas expire eventually
“A good plan, violently executed now, is better than a perfect plan next week.” - George S. Patton