Download - Massar @ R2 Perpignan
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Massar
Life is a journey…
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• Syria: one-party state; 18+18m population; commodity producer; GDP c$42bn; oil/water short; sanctions; Iraq
• Change: role of government; private sector; global relationships. Old Guard factor
• Tiny/fragmented/no civil society/ third sector• 40% of Syria’s population <15 years old; 60% <25• 5% of young people with personal access to a PC, <2% of
all web content available in Arabic• Formal education system based on rote teaching; values
knowledge over competences; stigmatises failure• High youth unemployment; lack of basic business skills
The context in 2004
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• Systemic, institutionalised bystander syndrome• Dominance of inhibitory “rules”; orthodoxy; dependence
on instruction, permission• Absence of non-formal learning opportunities • Premium on traditional professions as career, esp.
medical; talent drain• Knowledge economy opportunity – value chain• Empty promises, white elephants, Damascus-centred• Cultural integrity, cultural disparity• Concept shift: “children’s museum” “citizenship”• [Responsibility, Participation, Contribution, Individual]
Early analysis
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Massar• Project began February 2005• Non-governmental, not-for-profit• Mixed funding model• Provides non-formal active learning opportunities
through multiple channels• A national programme, open to all (1.5% special needs)• Works in partnership with government and other NGOs• Fosters competences (life skills), “the habits of
citizenship”, new attitudes, new perspectives
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Through science-based, hands-on experiences we will foster in the young
people of Syria a deeper understanding and appreciation of their world, and empower them as individuals to contribute actively
and positively in building their future.
The vision
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Five steps towards responsibilityDrawing on work of John Darley, Bibb Latané and Erwin Staub• I am self awareness, critical thinking,
confidence, sense of worth, curiosity• I understand knowledge of the world, connection to
people, issues, choices• I can self direction, capability, creativity,
licence to fail, collaboration• I should values, empathy, insight, care,
inclusion• I do contribution, engagement, activity,
result, catalyst
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by directly reaching
8 million5-21 year-olds
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Massar channels
• Touring programme - >190,000 attendance to date• Regional centres - Lattakia 2007 (+Homs, Aleppo)• Web & ICT - portal, programs, computer labs (+OLPC)• National discovery centre - Damascus 2012/13• Events plus national/local media• “Safe space” for expression, experiment, exploration• Work phases: PARTNER, DEVELOP, DELIVER, EMBED
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Touring programme
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Regional centres
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Web & ICT
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Discovery centre Damascus
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Events
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Massar characteristics
• Content – exploration, issues-based, towards action• Programmes – validate, involve, collaborate, pro-social,
inclusive• Platforms – “space”, permission, structure, user-
ownership, open-source• Partnerships – with, not for• Communication – heroes, exemplars, catalysts• Non-formal learning – fun, hands-on, multiple learning
styles, social, challenging• Values – internal as well as external• Long-term – generational change
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Citizenship in action
• Recycling project• Charity fun run • Blood donor database• Teaching IT skills to old, blind, deaf• Young journalists special needs project
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Massar’s own journey• It’s happening• Impact: c350,000 reached directly; c50,000 on-line; c400,000
indirectly (media) – drop in the ocean!• Influence on emerging schools curriculum, comms and ICT,
social development (Massar as common thread)• International interest eg HBS, OSI, OLPC• Two regions in development; discovery centre under
construction; growth rate dependent on building sustainable resource/income models
• Brand is trusted by stakeholders• Making the case for change, alternatives, possibility
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Lessons
• Belief (in young people, purpose, future), respect• Up-front thinking gets to the deep What For?• Deliver!• Cultural sensitivity; response, not imposition• Catalysts act as multipliers• The organisation must represent/“live” the values• Be honest about long haul, get quick touchable wins• Create partnerships, ownership• Communicate obsessively, but don’t over-promise
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Responses
“It opens up the eyes of children to the larger world and helps them explore and become self-dependent” – parent
“We felt free to put our thoughts into words and I felt that my opinion was being heard and respected” – teenager
“I wish my parents could have been here to see that I have opinions” - 12-year-old
“Children remember information they gather themselves much more than that passed to them through conventional teaching” – teacher
“Now that we have Massar I no longer feel we are less privileged than children in the west” - 14-year-old
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“We may not have changed anything but
we changed ourselves.”
Massar volunteer, age 16, 2009
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“A small revolution.”
HE Mrs Asma Al-Assad