Download - Mask me presentstion
Problem
Solution
• Functional and fashionable face masks
• Simple & easy to use online platform• User generated designs• Up-vote system• Community focused
• Give people the power of choice & expression
Solution
Competition
Comparison
• No Community
• No ‘Up-Vote’ System
• Limited in Customisation
• Only one fabric choice
• Strong Community Engagement
• Simple Design Process
• Ease of Navigation on Website
• Effortless sign-up using Social Media
Our Mission
Empowering people with a product that allows them to feel healthy, happy and fashionable at the
same time!
Team
• Complimentary skill-sets of the founding team
• Experienced and successful mentors
Market
Potential market keeps increasing due to:
• Increased health awareness
• Pollution
• Infectious diseases
Market – Secondary Research
Surgical mask industry in Hong Kong:
• Standardized products
• Manufactured in China
• Retail and wholesale (e.g. hospitals) sales
• Prices can increase rapidly during flu seasons
Market – Primary Research
Surveyed 40 people online through Hong Kong contacts (lecturers and students)
• 85% care about the design when making purchases
• 54% have made online purchases of custom designed clothing/accessories online
Market – Primary Research
14-18 19-25 26-40 40+ 0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
4.00
4.50
5.00
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Masks across age groups
% of respondents using masks Average no. of masks used per month
Sales Price
• A pack of 3 masks and 10 filters for HKD99.99 (€11.74)
• Filters:• 10 for HKD14.99 (€1.76)• 20 for HKD24.99 (€2.93)• 50 for HKD49.99 (€5.87)
Business Model - RevenueRevenueMasks
Filters• Razor–blade model• High lifetime value of customers• Pricing flexibility
Business Model – Average Customer
Hong Kong Pearl River Delta China
Masks per year 2-3 2-3 2-3
Filters per month 5 7 10
Marketing and Distribution
• Invite a friend for discounts
• Social media
• Designers and fashion shows
Business Model - Costs
Costs
Materials
Labour
Machinery / Outsourcing
General & Administrative
Sales and Marketing
Software management
Cost Structure• Materials for shell of mask from different suppliers:• Linen [Per 1000 Metres]• Nantong Toptex Co. (HKD 28,000= €3,170)• Dongguan Yiheng Fabric Co. (HKD 39,000 = €4,400)
• Nylon [Per 1000 Metres]• Hangzhou Daheng Filter Cloth Co. (HKD 39,000 = €4,400)
• Cotton [Per 1000 Metres]• Xinchang Kaixin Textile Co. (HKD 23,333 = €2,650)• Shaoxing County Bizheng Textile Co. (HKD 17,000 = €1,925)• Dongguan Yimao Filter Media Co. (HKD 12,000 = €1,360)
Cost Structure• Example to illustrate cost of cheapest cotton
mask:• Use ¼ Metre of Cotton • 1000M = HKD 12000• 1M = HKD 12• ¼ M = HKD 3 (€0.30)
• Cost of outsourcing to print is unknown.• Cost of licensing is also pending.• Labour costs depending on quantity of orders.
Cost Structure• Licensing
Sales Price
• A pack of 3 masks and 10 filters for HKD99.99 (€11.74)
• Filters:• 10 for HKD14.99 (€1.76)• 20 for HKD24.99 (€2.93)• 50 for HKD49.99 (€5.87)
Expected Turnover
• Cost of Producing Mask HKD 0.30• Cost of producing 1 Filter HKD 0.11
(10 filters = HKD 1.10)
• A pack of 3 masks and 10 filters for HKD99.99 • Expected Sales of 8,000 units in year 1
HKD99.99 = HKD799,920 (€90,640.87)
Healthy is cool.