Download - Mary Joyce Obama Campaign
The Internet and the Obama Campaign
a talk by Mary Joyce
The Fletcher School of Law & Diplomacy
December 1, 2008
first, a brief disclaimer:
this is not official
I do not speak for the transition
or the campaign or the incoming administration
I speak only for myself
presenting public information
historyhistory
What role did the
Internetplay in this
victory?
Election night, Grant Park, Chicago
Old Media
New Media
+
Earned Media
PrintTV
Blogs
Earned Media Paid Media
Old Media
“Free” Media
New Media
Connecting the citizen to the candidate
web site is omni-present = barrier to interaction with the candidate is
lowered dramatically
a virtuous cycle...
$
Fundraising
...low cost of ask means smaller donations are sufficient and more people can afford to donate
$
$
$ $
$
...but it wasn't all about money
asks:phone-banking
out-of-statevoter reg
volunteering
...and what about interaction?
The Internet is cool, but don't lose your focus.
In the end, it's all about getting into a booth and voting
In the end, it's all about getting into a booth and voting
you can only win offline
Title Slide: AP (Rick Bowmer)
Slide 1: Gawker.com, Huffingtonpost.com, the LA Times
Slide 2: CNN
Slide 3: BenSeese (Flickr)
Slide 4: Barack Obama (Flickr)
Slide 5: Barack Obama (Flickr)
Slide 6: extrememortman.com, michale (Flickr)
Slide 16: Reuter's
Slide 25: Eric S. (Yelp)
Image Credits