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INDEXINDEX
CCHAPTERHAPTER TOPIC TOPIC PAGEPAGE
NNOO..
1.1. INDUSTRY PROFILEINDUSTRY PROFILE
2.2. CCOMPANYOMPANY PROFILEPROFILE
3.3. PPRODUCTRODUCT PROFILEPROFILE
4.4. OORGANIZATIONRGANIZATION PROFILEPROFILE
5.5. R R ESEARCHESEARCH MMETHODOLOGYETHODOLOGY
1 I1 INTRODUCTIONNTRODUCTION TOTO THETHE TTOPICOPIC
2 S2 STATEMENTTATEMENT OFOF PROBLEMPROBLEM
3 O3 OBJECTIVESBJECTIVES OFOF THETHE STUDYSTUDY
4 R 4 R ESEARCHESEARCH DDESIGNESIGN
. F. FORMULATIONORMULATION OFOF HYPOTHESISHYPOTHESIS
. D. DATAATA SSOURCESOURCES
. D. DATAATA CCOLLECTIONOLLECTION MMETHODSETHODS
. S. SAMPLEAMPLE DDESIGNESIGN
5 S5 SCOPECOPE OFOF THETHE STUDYSTUDY
6 L6 LIMITATIONSIMITATIONS OFOF THETHE STUDYSTUDY
6.6. TTHEORETICALHEORETICAL BACKGROUNDBACKGROUND OFOF THETHE STUDYSTUDY
7.7. AANALYSISNALYSIS & I& INTERPRETATIONNTERPRETATION OFOF DATADATA
8.8. FFINDINGSINDINGS, S, SUGGESTIONSUGGESTIONS & C& CONCLUSIONONCLUSION
11 AAPPENDICESPPENDICES
22 AANNEXURENNEXURE
33 BIBLIOGRAPHYBIBLIOGRAPHY
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1. INDUSTRY PROFILE: -
The first motorcar on streets of India was seen in 1898.
Mumbai had its first taxicabs in the early 1900. Then for the next fifty years
cars were improve to satisfy domestic demand. Between 1910 and 20’s the
automobile industry made humble beginning by setting up assembly plants in
Mumbai, Calcutta and Chennai. The import/assembly of vehicles grew
consistently after the 1920’scrossing the 30,000 mark in 1930. In 1946, premier
Automobile Ltd. (PAL) earned the distention of manufacturing the first car in
the country by assembling ‘Dodge DeSoto’ and ‘Plymouth’ cars at its Kurla
plant. Hindustan Motors (HM), which started as a manufacturer of componentsto graduate to manufacture cars in 1949.
In 1952, the GOI set up a tariff commission to devise regulation
to develop an indigenous automobile industry in the country. After the
commission submitted its recommendation, the GOI asked assembly plants,
which did not have plans to set up manufacturing faculties, to shut operations.
As a result General Motors, Ford and other assemblers closed operations in the
country. The year was 1954 and this decision of the government marked a
turning point in the history of the Indian car industry. The GOI also had a say in
what type of vehicle each manufacturer should make. Therefore, each product
was safely cocooned in its own segment with no fears of any impending
competition. Also, no new entrant was allowed even though they had plans of a
full-fledged manufacturing program. The restrictive set of policies was chiefly
aimed at building and indigenous auto industry. However the restriction on
foreign collaborations led to limitation on fears of technological through
technical agreements.
The other control imposed on carmakers related to production
capacity and distribution. The Goal control even extended to fixation of cars and
dealer commission. this triggered the start a protracted legal battle in 1969
between some carmakers and Goal simply put, the three decades following the
establishment of the passenger car industry in India and leading up to the early
1980s proved to be the
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‘Dark ages’ for the consumer, as his choice throughout this period waslimited to the model viz. Ambassador and Padmini. It was only in 1985, after
the entry of Maruti Udyog that the carmakers were given a free hand to fix the
prices of cars, thus, effectively abolishing all controls relating to the pricing of
the end product.
In the early 80’s,a series of liberal policy changes were announced
marking another turning point for the automobile industry. The GOI entered the
car business, with a 74% stake in Maruti Udyog Ltd (MUL), the joint venture
with Suzuki Motors Ltd of Japan.
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2: COMPANY PROFILE : -
Maruti Udyog Limited, a joint venture of Government of India and Suzuki
Motor Corporation of Japan, has been leader of the Indian car market for 15 years. Its
manufacturing plant, located some 25kilometres south of New Delhi in Gudgoan, has
an installed capacity of 350000 units per annum.
The company has a portfolio of eight products, including the 800 cc Omni,
premium small car Zen, international brand Alto and Wagon R, off roader Gypsy, the
mid sized Esteem and luxury Baleno.
Mini car Maruti 800, India‘s number one car since1968, has the lowest
manufacturing cost in the world its sales are currently double of the number two model
in the domestic market.
Maruti has about 60 per cent share of the Indian car market where 12
manufacture including global players, are competing .the company sold about 3.30000
passenger cars and 5900 Gypsy vehicles in the domestic market in 2000-01 it also
exported Vehicles to 235000.
Marui contribution as the engine of the growth of the Indian auto industry
indeed its impact on the life style and psyche of an entire generation of Indian middle
class, is widely acknowledged. Its emotional connect with the customer continues.
Last Years, J D Power’s Survey on Customer Service rated Maruti as number
one, the first time ever a market leader anywhere in the world topped in customer
service as well . Customers also rated Maruti Esteem as the number one entry mid size J
D Power’s Survey on initial Quality. In keeping with its leadership position Maruti
supports safe driving and traffic management through mass media messages and a state-
of-the art driving training and research institute that is manages for the Delhi
government.
Maruti’s channel partners own and manage 229 sales outlets across 141 Indian cities.
The service network covers nearly 725 towns and cities, bolstered by over 1400
authorized service stations.
The company’s turnover of over $ 2bn in 2000-01 included about a $ 100 mn
contribution from after market sales of spare and a marginal contribution from Maruti
branded car accessories.
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2.ACHIEVMENTS OF COMPANY : -
i) ISO 9001:2000: -
In 2001, Maruti Udyog Ltd. becomes one of the first automobile
companies anywhere in the world to get an ISO 9000:2000 certifications.
In May 1995, Maruti got ISO 9002 certification:- The auditor for this
covered quality assurance in production, installation, marketing and sales as
well as service. Maruti were also one of the first companies in the world to
pioneer ISO 9000 certification for his dealers.
In October 1993, MUL passed the Conformity of Production (COP) Audit,
which is based on a European Union Directive. This authenticated our quality
system and testing facilities for export to Europe.
ii) Employee Quality Measures: -
TS 16949:2002:
The TS 16949 standard, brought out by ISO in the year 1999.
Is an extension of the ISO 9001:2000 standard that prescribes Quality
management system requirement that are specifically applicable to the
automotive industry.
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AFTER QUALITY POLICY (MUL):
ETHOS:
Our employees are our greatest strength and asset it is this underline
philosophy that has molded our workforce into a team with common goal and
objective. Our employee’s management retail ship is therefore characteristic by,
Participative management
Teamwork and Kaizen
Communication and Information Sharing
Open Office Culture for Easy Accessibility.
To employment this philosophy, we have taken several measures like a
flat organization structure. There are only three levels of responsibility ranging
from the board of director, divisions heads two department heads. Other visible
futures of this philosophy are an open office common uniforms (at all levels)
and a common canteen for all. This structure insurance better communication
and speedy decision making processes it also crates an environment that builds
trust, transparency and a sans of belonging amongst employees.
EMPLOYEE QUALITY MEASURES: -
Kaizen is based on the concept of making incremental improvement in
Maruti products. It incorporates.
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2. COMPANY PROFILE
2.1: INTRODUCTION OF THE COMPANY:
The company Automotive Manufacturers Pvt. Ltd. family owned
concern owned by Mr. Misharilal Bafna in 1982, and registered in 1984. Its Head
Office is situated in Nashik (Ambad).
Initially Automotive Manufacturers Pvt. Ltd has 2 branches at the following
places: -
1) Nashik
2) Daman
Later Automotive Manufacturers Pvt. Ltd spread her business in
Nagpur, Nanded and Dhule. Annual turnover of Automotive Manufacturers Pvt.
Ltd group is Rs.120 crore for the year 2006-2007. Automotive Manufacturers
Pvt. Ltd Ambad has annual turnover for the year 2006-2007 is Rs. 7 crore.
In. Automotive Manufacturers Pvt. Ltd Group their are two Directors
1) Mr. Sanjiv M. Bafna.
2) Mrs. Anjali S. Bafna.
Automotive Manufacturers Pvt. Ltd also have 3 additional workshops in
Nasik District at
1) Satpur
2) Dwraka and
3) Ambad
Total employee of. Automotive Manufacturers Pvt. Ltd is 1500 in Nasik
district. They had been achieving their target of sales of average 150 cars per
month.
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Automotive Manufacturers Pvt. Ltd has the following departments doing
the separate work like: -
1) Marketing 2) Finance 3) Account 4) Administration
5) Accident 6) Accessory and 7) True Value.Separate Department Manager heads each department.
All the staff is totally trained by Maruti Udyog. The policy of
Automotive Manufacturers Pvt. Ltd. is to provide customer satisfaction through
quality service based on consistency, consciousness and systematic approach.
Automotive Manufacturers Pvt. Ltd. has totally an annual turnover is Rs.
7 Crore. It sells around 1500 to 1700 vehicles annually. It also boasts the fact
that 50% of all Maruti vehicles running on the road in Nasik district are from
Automotive Manufacturers Pvt. Ltd. Automotive Manufacturers Pvt. Ltd has
achieved phenomenal growth in a short period of time since its inception in the
local market. It is Leader Company for the selling of Maruti vehicles in Nasik
district.
Automotive Manufacturers Pvt. Ltd. has got ISO 9002 Certificate for
well services. Automotive Manufacturers Pvt. Ltd also maintain the quality
policy as below,
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2.2: ADDRESS OF THE COMPANY:
QUALITY POLICY
“CUSTOMER SATISFACTION
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2.3: MANPOWER OF AUTOMOTIVE MANUFACTURERS
PVT. LTD: -
NANDED
AUTOMOTIVE
MANUFACTURERS PVT.
LTD.
NANDED HYDRABAD
ROAD,
NANDED – 431 604.
TEL.: (02462) 245261 –
241599.
FAX: (02462)231199
NAGPUR
AUTOMOTIVE
MANUFACTURERS PVT.
LTD.
34 / 3. KACHI – MET.
AMRAVATI ROAD,
NAGPUR – 440 023.
TEL.: 2500021 /22 / 23.
FAX: 25022123
DAMAN
DILIP JYOTI GUEST HOUSE
NEAR JAMAT KHANA,
MAIN ROAD, NANI
DAMAN – 369210
TEL.: (02638) 55500
DHULE
AUTOMOTIVE
MANUFACTURERS PVT.
LTD.
OPP. GURUDWARA.
MUMBAI AGRA ROAD,
DHULE – 424 003.
TEL.: 239201 – N5
FAX: 239202
STOCK YARD OFFICE
AUTOMOTIVE MANUFACTURERS PVT. LTD
GAT NO. 82 / 2AMBE BAHULA ROAD,VILHOLI,
TAL & DIST – NASIK.
TEL.: 2336171.
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FOLLOWING DEPARTMENTS AND MANPOWER SHOWS IN
CHART FORM (In Numbers): -
SALES
FINANCE
TRUE VALUE
ADMINISTRATION
ACCIDENT
ACCESSORY
SPARE PARTS
WORKSHOP
HELPERS
PDI
EDP
DEPARTMENTS MANPOWER
SALES 45 FINANCE 12
TRUE VALUE 25
ADMINISTRATION 19
ACCIDENT 10
ACCESSORY 06
SPARE PARTS 10
WORKSHOP 50
HELPERS 42
PDI 06
EDP 03
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2.4: INDUSYRY STRUCTURE
The Indian car industry can be classified, based on the prices of the car,
into the ’small’ car or the economy segment (up to Rs0.25mn), mid –size
segment (Rs 0.25 - 0.45mn) luxury car segment (Rs 0-45-1mn) and super
Luxury car segment (above Rs1mn).
The models in the car market can be fitted to different segments as given
below
For passenger cars can be segmented on the basis of the user segment as
those bought by taxi operators, government/non government institution,
individual buyer’s etc. A major portion of the demand I India accrues mainly
from personal vehicle owners.
3. PRODUCT PROFILE
1) MARUTI 800:
CATEGORY MODELS Economy segment (up to Rs 0-25mn) Maruti, Omni, Maruti 800, Padmini
Mid-size segment (Rs0.25-0.45mn) Primer 118NE,Ambassador Nova, Fiat
Uno, Zen, Hyundai Santro, Daewoo
Matiz, Tata Indica, Maruti 1000,Contessa
Luxury car segment (Rs0.45mn) Peugeot 309,Tata Estate, Tata sierra,
Maruti Esteem, Ceilo Executive, Honda
city, Mitsubishi Lancer, Ford Ikon, Opel
Astra, Fiat Siena, Opel Corsa, Daewoo
Nexia, Hyundai Accent.
Super luxury segment(Above Rs1mn) Mercedes Benz and other imported models
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Maruti 800 is one most small family related comfortable car, which
come under Economy segment. It is mostly sellable by the Maruti Udyog. It has
been most good performance by the buyers. And also good result of it. Since
1982 has been started production of this car.
Maruti 800 is give following comfort features:
FAVOURITE DRIVE:
The Maruti 800 has revolutionized the driving
landscape of India. There’s not a road, a corner or a highway where you will not
find the Maruti 800.
Maruti 800 is give following comfort features:
.
ECONOMICAL DRIVE:
The Maruti 800 helps you beat the rush as the inflation. It is the single
choice when it comes to a value for money car. Its unbeatable purchase price
and its lowest cost per kilometer amongst petrol vehicles have earned it the title
of the “Best Economy Car: in the NFO Automotive Autocar 2002 India Total
Customer Satisfaction Study.
SMOOTHER DRIVE :
The McPherson strut suspension (front only) Maruti 800 gives a smooth
ride even over the roughest roa
SAFER DRIVE:
Ride with your loved ones in complete peace of mind, thanks to the
Maruti 800’s standard safety features like high mount stop lamp, collapsiblesteering, rear seat safety belts and side impact beams.
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COOL DRIVE:
Experience the amazing cooling power of Maruti 800’s air
conditioning, even the hottest of days.
MARUTI 800 COMES IN FOLLOWING IMPORTANT FEATURE:
Maruti 800 – Standard E1
Maruti 800 – Standard E1 (Metallic)
Maruti 800 – Standard E2
Maruti 800 – Standard E2(Metallic)
Maruti 800 Air Conditioner E1
Maruti 800 Air Conditioner E1 (Metallic)
Maruti 800 Air Conditioner E2
Maruti 800 Air Conditioner E2Metallic)
: E1:- (Euro 1) Euro 1 is the type of engine. E1 engine mean Carbonate engine
: E2:- (Euro 2) Euro 2 engine mean MPFI (Multi Point Fuel Injection) engine. It is
Computerize engine. Its helps to reduction in petrol consumption. And increase in
average.
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SPECIFICATION OF MARUTI 800:
Dimensions:
Overall Length 3335 mm
Overall width 1440 mm
Overall height 1405 mm
Wheelbase 2175 mm
Minimum Turning Radius 4.4 m
Ground Clearance 170 mm
Seating Capacity 4 Person
Engine:
Type 4 stroke cycle,
Water cooled
SOHC (1c2v)
No. of cylinders 3
Piston displacement 796 cc
BRAKES:
Front Disc
Rear Drum
TYRES:
Tyre Size (Redial) 145/70 R-
12
CAPACITY:
Fuel 30 liters (E1)
28 liters (E2).
COLOURS PRESENT IN MARUTI 800:
• Aqua Blue
• Bright Red
• Bronze Mist
• Mountain Mist
• Superior White
• Silky Silver.
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2) MARUTI OMNI:
Maruti Omni is also one Economy Segment car. It comes with following
feature:
BIG:
Big size does matter. Nothing exemplifies this better than the Maruti
Omni. Backed by the expertise of India’s largest and most trusted car
manufacture, here’s car that’s designed to fit everything, and fit easily into your
lifestyle. Giving you all the benefits of a big car, packed into a compact van.
TECHNOLOGY:
The Omni comes with an MPFI engine. Conforming to stringent Euro IIemission norms. Promising a cleaner, greener environment. And healthier air for
our future generation to breathe.
SEFETY:
Trust the Omni to keep you and dear ones cocooned in safety. Standard
feature like side impact door, drum brakes, high-mount rear stop lamp, ELR
type seat belts and laminated wind-shield all give you absolute peace of mind.
VERSATILLITY:
The Omni is as versatile at work as it is at play. Its ample space allows
the Omni to comfortable double up as a school bus, a staff car, a getaway car…
the possibility are endless.
ECONOMY:
Omni is the most problem-free and economical vehicle to own and
maintain. Which means you can enjoy your Omni for a longer time, for muchless money.
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MARUTI OMNI COMES IN FOLLOWING SPECIALISATION:
Maruti Omni comes in marker in various special use and
special uses like as bellow:
A} Omni Ambulance.
B} Omni Cargo.
C} Omni LPG. (Permitted for 5 Sitter).
D} Omni Petrol. (Permitted for 8 Sitter).
E} Omni CNG.
SPECIFICATION OF MARUTI OMNI:
Dimensions:
Overall Length 3370 mm
Overall width 1410 mm
Overall height 1640 mm
Wheelbase 1840 mm
Minimum Turning Radius 4.1 m
Ground Clearance 165 mm
Engine:
Type 4 stroke cycle,
Water cooled
No. of cylinders 3
Piston displacement 796 cc
BRAKES:
Front McPherson strut
Rear Leaf spring with
shock absorber
TYRES:
Tyre Size 4.50-12-6PR ult
CAPACITY:
Fuel 36 litres
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: COLOUR PRESENT IN MARUTI OMNI:
A} Maruti Omni (Petrol):
a) Metallic Mountain Mist.
b) Superior White.
c) Metallic Starlet Silver.
d) Metallic Coral Beige.
e) Metallic Moonbeam Silver.
B} Maruti Omni (LPG):
a) Superior White.
3) MARUTI ZEN:
Maruti Zen is also one Mid-size Segment car.
It comes with following feature:
Maruti Zen is fresh European styling. Feline and aggressive posture.
Redesigned ergonomic seating. Thoughtful little improvements. Keen attention
to detail. Along with its unbeatable performance, renowned reliability,
matchless safety and frugal behavior, it offers you an automobile none else can
match. It is time to surrender to the new Zen.
PREDATORY POWER :The 16-valve all-aluminum MPFI engine and the 16-bit microprocessor
ensure that you are first off the block at the traffic light. With a class – leading
power to weight ratio of 7804 bhp / tonne, it leaps from 0 to 60 Kmph at the bat
of an eyeld. Add to all this, the speed sensitive electronic power steering in the
Lxi and Vxi version and you have a predator on the prowl
SUPREME COMFORT:
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Enjoy the new ergonomic seating thoughtfully crafted in plush two -
tone upholstery. The metal and leather clad gearshift increases your sensory
connect with the car while the center console houses CDs cassettes drink cans,
coins and even your hand phone. While you enjo6y the speedometer needlerising along the new sporty meter cluster, those seated at the back can rest their
necks on the head rest and catch a cat – nap before the next chase.
IMPREGNABLE SAFETY:
There is no pleasure in life without safety. The new Zen cocoons you in
a virtual fortress with enough active and passive safety systems like special
crumple zones, collapsible steering, dual side impact beams, engine sub –
frame, laminated windscreen, front and rear seat belts, child-proof rear door locks and both front and rear fog lamps.
FELING GRANCE:
The raised bonnet and a pronounced double grill give the Zen the
appearance of a crouching jungle cat. This theme is carried to the rear with a
new dynamic treatment accentuated by the Tiger – iris tail lamps. The body
colored bumper (available across all variants) carry fog lamps (there are ones in
the rear too!) that help in piercing the haze of the concrete jungles. With a low-
slung, stance of a snow leopard, every square inch of metal is prepare to stalk!
MARUTI ZEN COMES WITH VARIOUS FEATURE IN DIFFERENT
MODELS:
I) ZEN LX: - Air conditioner
II) ZEN LXI: - Air conditioner & Power Steering Front power
Window
III) ZEN VXI: - Air conditioner , Power Steering, Central locking,
Rear windscreen wiper and washer, rear fog lamp, Front power
Window, Prismatic day-night internal rear view mirror,
internally adjustable outside rear view mirror.
IV) ZEN DESEL: -
V) ZEN AX: - Automatic transmission.
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SPECIFICATION OF MARUTI ZEN: -
Dimensions:
Overall Length 3535 mm
Overall width 1495mm
Overall height 1405 mm
Wheelbase 2335 mm
Ground Clearance 165 mm
Engine:
Type Aluminium,
No. of cylinders 4
Multi point fuel
Injection
Piston displacement 993 cc(Lx, Lxi Vxi)
(1527 – D)
BRAKES:
Front McPherson strut
Rear Leaf spring with
Shock absorber
CAPACITY:
Fuel 35 liters
SEATING 5
: COLOUR PRESENT IN MARUTI ZEN:
i) Metallic Silky Silver
ii) Solid Bright Red
iii) Solid Brilliant Yellow
iv) Metallic Beam Blue
v) Metallic Pearl Silver
vi) Solid Superior White.
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4) MARUTI ALTO:
Maruti Alto is also one Mid-size Segment car.
It comes with following features:
FEATURE PACKED CAR:
Outstanding fuel efficiency. Impressive road handling. Refined MPFI
engine. Stunning looks. Excellent pick-up and acceleration. These wonderful
feature combine to make the Alto an exciting car to drive and a pleasure to own.
FOR BRILLIANT PERFORMANCE:
Powered by a 4-valves-per-cylinder MPFI engine, the Alto delivers 64
bhp of breathtaking power. 5-speed transmission ensure faster pick-up and
speed while the 16-bit computer technology enable better control while driving.
FOR INTERNATIONAL STYLING:
The Alto is stunning looks. Each line, each curve is a tribute to its
artistic design. Take a look inside. And you want have a reason to complain.
Plush seats and ergonomically designed interiors combine to make it a true
attention grabber.
FOR SAFETY AND RELIABILITY:
The Alto adheres to stringent international safety norms. Sturdy body.
Highly rigid monologues frame. 8-inch booster-assisted brakes. Large halogen
lamps for better visibility. Dual side impact beams and rear door child safety
lock. These entire features combine to make the Alto one of the safest car on
Indian roads.
MARUTI ALTO COMES WITH VARIOUS FEATURE IN DIFFERENTMODELS:-
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I} ALTO STD: -
II} ALTO LX: - Air conditioner
III} ALTO LXI: - Air conditioner & Power Steering Front power
WindowVI} ALTO VXI: - Air conditioner, Power Steering, Central locking,
Rear windscreen wiper and washer, rear fog lamp, Front power
Window, Prismatic day-night internal rear view mirror, internally
adjustable outside rear view mirror.
: COLOUR PRESENT IN MARUTI ALTO:
I) Midnight Black
ii) Bright Red
iii) Brilliant Yellow
iv) Pearl Silver
v) Silky Silver
vi) Superior White.
SPECIFICATION OF MARUTI ALTO:
5) MARUTI VERSA:
Dimensions:Overall Length 3495 mmOverall width 1495mmOverall height 1460 mmWheelbase 2360 mmGround Clearance 160 mmEngine:Type FC engine,
4 valves per Cylinder MPFI
No. of cylinders 3
(Alto / lx/lxi)4 (vxi)
Multi point fuelInjection
Piston displacement 796 cc(Lx, Lxi)
(1061 – vxi)
BRAKES:Front Booster assisted
DisksRear Booster assisted
Drums.CAPACITY:Fuel 35 litresSeating 4
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Maruti Versa is also one Luxury Car Segment car. It comes with
following feature:
MARUTI SUZUKI VERSA – EXPERIENCE THE JOY OF TRAVELLING
TOGETHER:
Loaded with feature, which ensure that your family enjoys the smoothest
drive, in luxurious space and cool atmosphere. Every time you drive out. Versa-
a car specially designed keeping you and your family’s comfort in mind.
TWIN Acs. EIGHT VENTS. IDEL FOR 8 PEOPLE:
Every member of your family can travel in cool atmosphere, with oneAC vent and individual control to themselves. The Twin ACs ensures there is
uniform cooling, even at the back.
VERSA SDX – TRAVEL IN COMFORT:
Versa SDX has a bucket seat in the middle; with you can easily slide
back and forth for extra space. What’s more, its rear spoiler, alloy wheels,
overhead storage box and tilt steering allow your entire family to travel incomplete comfort and reach the destination in style.
EASY DRIVING:
All the Versa model are equipped with electronic power steering (EPS),
which makes driving even in perk-hour-traffic, busy market and narrow lanes,
completely hassle-free. And to make your ride even more comfortable, all the
models are also loaded with Central Locking and Power Windows.
82 bhp. POWERFUL ENGINE:
Versa is loaded with 1300 cc 4 cylinders, 16 valves 82 bhp MPFI
MetaTech tm engine which give you extra pick-up and ensure effective air-
conditioning.
SEFETY FOR THE ENTORE FAMILY:
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The Versa has collapsible steering column, side-impact beams, front-
impact beams, anti-roll bars, and diagnostic breakdown system and halogen
lamps for extra safety. And for the kids in the family, the Versa has childproof
locks on sliding doors and windows.
MARUTI VERSA COMES WITH VARIOUS FEATURE IN
DIFFERENT MODELS:-
I} VERSA-DX 5 SITTER: -
II} VERSA DX 8 SITTER: -
III} VERSA DX2 5 SITTER
VI} VERSA DX2 8 SITTER: -
IV} VERSA SDX: -
V} VERSA STD: -.
SPECIFICATION OF MARUTI VERSA:
Dimensions:Overall Length 3675 mmOverall width 1475mmOverall height 1905 mm
Wheelbase 2350mm
Engine:
Type 4 strokecycle,
AllAluminumWater cooledSOHC, MPFI.
No. of cylinders In-Line 4
Piston displacement 1298 cc
BRAKES:Front Booster assisted
Ventilated disk
Rear Booster assistedDrum.
CAPACITY:
Fuel 40itres
SEATING DX &DX2 (8)SDX (7)
COLOURS PRESENT IN MARUTI VERSA:
i) Metallic Midnight Black
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ii) Metallic Aqua blue
iii) Metallic Beam blue
iv) Metallic Pearl Silver
v) Metallic Silky Silver vi) Superior White.
6) MARUTI GYPSY:
Maruti Gypsy is Adventure Segment car. It
comes with following feature:
Within each of us lies the sprit of freedom and adventure. A sprit that
seeks to unshackle oneself from the grind and monotony of everyday living. To
go of the beaten track of daily life to explore and discover the unknown.
: To just get away from it all , to enjoy the spirit of freedom, and
exhilaration that our heart desire. This is the sprit of the Gypsy.
Get a gang of friend and drive off towards the horizon. To a wildlife
park, a secret valley, a distant monastery, a quite resort by the river…
Motoring to new place can prove a delightful change. Pack your bags;
take your cameras, music and food, and follow the road of your instinct.
Even the kids will enjoy the drive to adventurous picnics hitherto undiscovered.
Get away for the fun family weekend. And, there’s enough room for the dog!
Enjoy the world of outdoor sport. With the mind in your hair. Golf, photography
maintaining, or just great hill climbing.
Superb maneuverability, smooth handling and raw energy, packed into a
sleek yet rugged frame. The gypsy King is real adventure gear. Whether
plugging through dirt tracks, climbing formidable terrain or making your way
through the urban jungle. With an incredible power of 80 bhp @ 6000 rpm. And
a whopping torque of 103 Nm @ 4500 rpm.
SPECIFICATION OF MARUTI GYPSY:
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Dimensions:Overall Length 4010 mmOverall width 1540 mmOverall height 1875 mmWheelbase 2375 mm
Engine:Type 4 stroke cycle,
All Aluminiumwater cooledSOHC MPFI.
No. Of cylinders In-Line 4
Piston displacement 1298 cc ,
BRAKES:Front Booster assisted
Ventilateddisk
Rear Booster assisted
Drum.CAPACITY:Fuel 40itres
SEATING DX &DX2 (8)DX (7)
: COLOUR PRESENT IN MARUTI GYPSY:
i) Superior White
ii) Ruby Red
iii) Metallic Moonbeam Silver iv) Metallic Coral Beige
7) MARUTI BALENO:
Maruti Baleno is also one Luxury Car Segment car. It comes
with following feature:
: AERODYNAMIC STYLING:
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The Baleno combines a sophisticated appearance with an aerodynamic
style. The car has a very distinct wedge shaped profile, with a low-slung bonnet,
a high hip line and solid bumper. Its make a car aerodynamic with a low mind
resistance profile and contribute to a rock like stability at very high speed. Alsothe high overhang angle contributes to a smooth ride even on the bumpiest of
terrains.
: 16 VALVE SMART-I ENGINE:
Geared to make an impression, the Baleno is powered with an awesome
1600 cc, 16 valves, multi point fuel injection, all aluminium SOHC engine. At
94bhp, it’s also a car that’s powered to stand apart. Designed to strive a perfect
balance between elegant styles an spectacular performance, the engine delivers
more power and torque with greater fuel efficiency.
: TABULAR SIDE IMPACT BEAMS:
: BEST AIR-CONDITIONER:
: ALL INDIPENDENT McPHRESONSTRUT SUSPENSION SYSTEM:
MARUTI BALENO COMES WITH VARIOUS FEATURE IN
DIFFERENT MODELS: -
I} BALENO LXI
II} BALENO VXI
SPECIFICATION OF MARUTI BALENO:
Dimensions:
Overall Length 4225 mm
BRAKES:
Front Ventilated disk
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Overall width 1690 mm
Overall height 1390 mm
Wheelbase 2375 mm
Engine:
Type All Aluminium
Contemporary
16 Valve SOHC
No. Of cylinders In-Line 4
Piston displacement 1590 cc
Rear Drum leading
CAPACITY:
Fuel 51 litres
SEATING 5 person.
: COLOUR PRESENT IN MARUTI BALENO:
i) Superior White
ii) Beam Blue
iii) Pearl Silver
iv) Silky Silver
8) MARUTI ESTEEM:
Maruti Esteem is also one Luxury Car Segment car.
It comes with following feature:
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: The ability to thrill your sense with the highest power-to-weight-ratio in its
class.
: The ability to please your eyes with a stunning interior, the ability to impress
you with engineering that’s world class. And the ability to help you appreciatethe most important quality in an automobile – great value.
: That pretty much sums up the all-new Esteem Vxi. With an 85 bhp, 4
cylinders 16 valves engine, power steering, a tight turning radius and head-
turning looks. It’s by far the most sensible choice in it’s category. And above all
else. It’s what the bold, the beautiful and the smart will be driving from now on.
: Cutting-edge engine technology:
85 bhp, 106 Nm torque, all aluminium engine
gives it the highest power – to – weight ratio in its class. On the road it
translates into a blazing 0 – 100kmph in a mere 11 – 49 seconds.
4 valves per cylinder. 16 bit on board engine management computer (EMC)
to precisely calibrate the air – fuel mixture and ignition timing. Increasing fuel
efficiency. Reducing exhaust emission.
Fashioned right and ample ground clearance with wider tyres.
All wheel independent suspension system with Mc –Pherson struts and coil
springs in combination with a high ground clearance let the new esteem vxi
glide over bumps and popholes with ease. The new wider tyre while improving
handling, for road grip and traction. Enhance comfort and sheer looks.Superior
comfort ergonomically designed rear seats with head restraints, excellent thigh
and lumber support and improved air conditioned performance with R134A gas
ensure fatigue – free travel.
MARUTI ESTEEM COMES WITH VARIOUS FEATURES IN DIFFERENT
MODELS: -
I} ESTEEM LX
II} ESTEEM LXI
III} ESTEEM VXI
IV} ESTEEM AX
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V} ESTEEM D
VI} ESTEEM DI
SPECIFICATION OF MARUTI ESTEEM (Petrol):
Dimensions:Overall Length 4090 mm
Overall width 1575 mm
Overall height 1395 mm
Wheelbase 2365 mm
Engine:
Type 4 stroke All
Aluminium
Water cooled
SOHC
No. of cylinders In-Line 4
Piston displacement 1298 cc
BRAKES:Front Booster assisted
Ventilated disk
Rear Booster assisted
Drum
CAPACITY:
Fuel 40 litres
SEATING 5 person.
COLOUR PRESENT IN MARUTI ESTEEM:
I) Superior White
ii) Metallic Aqua Blue
iii) Metallic Pearl Silver
iv) Metallic Silky Silver
vi) Metallic Bronze Mist
vii) Metallic Midnight Black.
9) MARUTI WAGON R:
Maruti Wagon-R is also one Luxury Car Segment car. It comes
with following feature:
:INSPIRED ENGINEERING:
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The Wagon R defined conventions, broke rules and turned the world of
cars upside down. It is designed around your life, your needs, and your dreams
and gives you unmatched performance and comfort.
INSPIRED PERFORMANCE:The WagonR’s 1.1 litre, 16-valve, 64 bhp MPFI engine is by far most
superior in the category and give you more power and faster pick-up. The low
friction engine also result the need to change gears often in the city.
:INSPIRED INNOVATIONS:
The WagonR id full of innovations that add to your convenience.
:INSPIRED SAFETY:
The WagonR is one of the safest cars around. It comes with 8-inch
booster-assisted brakes for controlled braking, a collapsible steering column,
side-impact beams on front and rear doors, central locking on all five doors and
child-proof rear doors.
MARUTI WAGON-R COMES WITH VARIOUS FEATURES IN
DIFFERENT MODELS: -
I} WAGON-R LX
II} WAGON-R LXI
III} WAGON-R VXI
IV} WAGON-R AX
SPECIFICATION OF MARUTI WAGON-R:
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Dimensions:
Overall Length 3495 mm
Overall width 1495 mm
Overall height 1660 mmWheelbase 2360 mm
Engine:
Type FC Engine
MPFI.
No. Of cylinders In-Line 4
Piston displacement 1061 cc
CAPACITY:
Fuel 35 litres
SEATING 4 person.
: COLOUR PRESENT IN MARUTI WAGON-R:
I) Superior White
ii) Pearl Silver
iii) Silky Silver iv) Metallic Bronze Mist
v) Metallic Midnight Black.
1.7: VALUE ADDED SERVICES – OFFERED BY MAROTI
UDYOG LTD. ( AUTOMOTIVE MANUFACTURERS PVT. LTD.)
TO ITS CUSTOMER.
1 – Maruti extended warranty policy
2 – Maruti Insurance
3 – True Value
4 – Maruti on road services
5 – Call centers
COMPANY STRENGTHS
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1 – Participative management
2 – Team work and Kaizen
3 – Communication and Information sharing
4 – Open office culture for easy accessibility.
COMPANYES CARE VALUE
1 – Customer Observation
2 – Fast flexibility and first mover
3 – Innovation and creativity
4 – Openness and Learning.
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4. ORGANISATION PROFILE:-
Managing Director
General Manager HR Manager
Manager Manager Manager Manager Manager
Sales Account Finance Spares Works
Team Account Asst. Finance Asst. Supervisor
Leader Officer Manager Spare Works
Manager
Manager Manager
Accident Insurance
Sr.Executive Accountant Executive Executive Customer Front PDI
Finance Spare Care Office Manager
Manager
Executive Office Boy Executive Executive Speaker Supervisor
Office Boy Office Boy Office Boy
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5. RESEARCH METHODOLOGY
Introduction:
Research in common parlance refers to search for knowledge. One can
also define research as a scientific and systematic search for pertinent
information on a specific topic. In fact research is an art of scientific
investigation.
a. The Advanced Learner’s Dictionary of current English lays down the
meaning of the research as:
“A careful investigation or inquiry specially through search for new
fact in any branch of knowledge.”
b. Redman and mory define research as:
“A systematized effort to gain new knowledge”.
Some people consider research as a movement, a movement from the
known to the unknown. It is actually a voyage of discovery. We all poses the
vital instinct inquisitive makes us probe and attain full and fuller understanding
of the unknown. This inquisitiveness is the mother of all knowledge and the
method , which man employs for obtaining the knowledge of whatever the
unknown , can be termed as research. Research is an academic activity and as
such the term should be used in a technical sense. According to Clifford woody
research comprise define and redefine Problems, formulating hypothesis or
suggested solutions; Collecting, organizing and evaluating data; making
deduction and reaching conclusion; and at last carefully testing the conclusion
to determine whether they fit the formulation hypothesis. D. Slesinger and M.
Stephension in the Encyclopedia of social science define research as the
manipulation of thing, concept or symbols for the purpose of
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generalizing to extend, correct or verify knowledge, whether that
knowledge aids in construction of theory or in the practice of an art”. Research
is thus an original contribution to the existing stock of knowledge making for its
advancement. It is the pursuit of truth with the help of study, observation,
comparison and experiment. In short, the search for knowledge through
objective and systematic method of finding solution to a problem is research.
The systematic approach concerning generalization and the formulation of the
theory is also research. As such the term ‘research’ refer to the systematic
method consisting of enunciating the problem, formulation a hypothesis,
collecting the fact or data, analyzing the fact and reaching certain conclusion
either in the form of solution (s) toward the concerned problem or in certain
generalization for some theoretical formulation.
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Objectives of Study
Marketing research process starts with defining the objective of
research.
The objectives of this project are as follows:
1) To study the customer behavior regarding sales promotion
activity.
2) To create the awareness of the product &its schemes
3) To study motivation factors for purchase decision.
4) To study of the competitor sales
Scope of the study:
1. The project was undertaken to understand various aspect
regarding brands promoted by customers and reason for that at Nashik
District.
2. The geographical scope of this research work was limited to
Baglan, Chandwad, Dindori, Igtpuri, Nashik, Niphad, Nandgaon,
Malegaon, Sinner, Surgana, Peth, Yeola, Kalwan, Trambkeshwar,
Dewala, etc.
3. Researcher endeavored to position Maruti Vehicle in the
market and fined out market share of Maruti Vehicle vis-à-vis its
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competitors, and also finds out market preference for various vehicles
preferred by customer and awareness level of customers.
Importance of the study:
Today’s world is revolutionary world and dynamic world and in this
world Maruti Suzuki have tough competition by other car manufacturer in
automobile sector.
As the Maruti Suzuki is the market leader in the small car segment as
the sales of Maruti is higher than that of other car manufacturer. So that topic is
given study on sales promotion activities for Seva automobiles. Therefore my
topic was ‘A study of sales promotion activity for Seva Maruti.
The above topic helped me to understand the in and out of selling a
product like car to the customer taking into consideration, likes and dislikes for
the particular car and which sales promotion activities are useful to Seva for
promotion of Maruti car and its brand loyalty.
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5.METHODOLOGY
A. Problem formulation: -
Market situation of automobile industry is very strong and competitive
in nature. Different famous and highly expectable brands are active in market
percent by percent share of market gaining is very important for the companies.
Market share defines the acceptance of society for the brand. To increase and
develop market share for new brand is challenging task.
B. Data details: -
1. Primary data: -
The data was gathered from the customers in the form of a structured
questionnaire, which becomes the part of primary data. This provides the
information regarding the penetration of various brands, monthly sales of
various brands, perception, importance and exceptions from customer’s point of
view regarding various brands of the Vehicles surveyed in different areas of
Nashik.
2. Secondary data: -
The data was gathered from company journals, product guides, and
company brochures and various websites available on internet, and is used in
study.
.
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C. Sampling: -
An integral component of research design is the sampling plan.
Specifically it addresses three questions:
When to survey (the sample unit)
How many to survey (the sample size)
How to select them (the sampling procedure)
Marketing a conscious study of the entire universe will be impossible on
the account of limitations of time and money. Hence sampling becomes
inevitable. A sample is only portion of the universe of the population. The
object of the sampling is to get minimum efforts. Properly done sampling
procedure representation data of the entire population. In this survey different
sample size where selected on the objective and type of research.
D. Sample size: -
For the purpose of study the researcher had taken 100 peoples as a
sample size in Nashik Dist.
E. Statistical tools used: -
The role of Statistics in research is to function as –tool in designing
research, analysis its data and drawing conclusion therefrom. Most research
studies result in along volume of raw data, which must be suitably reduced. So
that the same can be read easily and can be used for further analysis clearly any
researcher can not ignore the tool of statistics. In this study the researcher used
graphs and percentage tools used for the analysis and interpretation of the data.
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F. Analysis scheme for research: -
The researcher himself interacted with customers through questionnaire
and collect primary data. The data was collected interpreted and presented with
the help of tabulation and graphical presentation. The interpreted information
was analysis as for the valuation of particular entity for whole information.
Analytical method of analysis was used for the study.
Limitations of research study
♦ Specificity of project results
As the project was carried out in limited sample size and there
results arrived from project are applicable for that territory during the
period of field work and during that particular time interval. So result
obtained from this study can be general.
♦ Basis for findings
The project results are obtained from the data given by sample
population, which was considered as true, and fair and the results were
derived from the same.
♦ Time constraint
As project duration was limited to two months the research was carried
with limited sample size so the circle of study was restricted upto the
selected sample size
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6. THEOROTICAL BACKGROUND OF THE STUDY
(SALES PROMOTION )
1 Introduction:
Sales promotion aims directly at inducing purchaser to buy a product. It
in voles demonstration, contests, price off, coupons, free simples, special
packaging and money refund offers. Sales promotion activities are designed to
encourage resale and sales people to sell the product. It is different from
personnel selling and advertising in the sense that sales promotion is non-
recurrent in nature and is for a short period. This type of promotion mix is
complimentary to the other kinds of promotion mix.
Definition of sales promotion
Sales promotion, in a specific sense refers to those sales activities that
supplement both personal selling and advertising and co-ordinate them and help
to make them effective, such as displays, shows and expositions,
demonstrations, and other non recurrent selling efforts not in the ordinary
routine.
American Marketing Association
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2 Objective of sales promotion:
Sales promotion tools vary in their specific objectives. A sales campaigns
stimulates consumer trail, where as free management advisory service aims at
commenting a long -term relationship with retailer.
Sales promotions of objectives are consistent with marketing objectives.
However, they may very with the type of target market and point of channel. The
objectives for the sales force may be to encourage a new product or model,
stimulate off-season sales. Persuade more prospective buyers, and so on. The
objective for consumers may be to encourage more usage and purchase of larger
number of units and attract competitors brand users. In spite of the several
objectives of sales promotion, there are three which are fundamental, viz.,
informing, persuading and reminding. These objectives are attained through
effective communication.
In short following the objectives of sales promotion ,
1. Disseminating information :
The sales promotion may also be under taken to disseminate information
through salesmen, dealers etc.
2. Help to salesmen:
To help salesmen in selling more to the retailers and customers.
3.Incresing sales:
The main objective of the sales promotion is to increases sales directly and with
publicity through media.
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3 Advantages of sales promotion :
Farris and Quelch site a number of sales promotion benefits flowing to
manufacturers and consumers. Sales promotion enable manufacturers to adjust to
short turn variations in supply and demand. They enable manufacturers to test how
high alist price thy can charge, because they can always discount it. They induce
consumers to try new products instead of straying from current ones.
They lead to more valid retail formats, such as the every day low price store and
the promotional pricing store. They promote grater consumer awareness of prices
the permit manufacturer adapt programmes the difference consumer segments.
Consumers them selves enjoy some satisfaction from being smart shoppers when
they take advantage of price specials.
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4 . SELECTING CONSUMER PROMOTION TOOLS:
Consumer promotion includes free samples, coupons, money refund offers, price
off, premiums, contest, demonstrations and trading stamps. These tools are will utilize
by marketing management. Samples are free distributions of a product for the purpose
of obtaining consumer acceptance. This may be done on a door to door basis. If it is
useful for promoting new products. Coupons offer a discount a new purchase of a
product. They are certificates entitling the bearers to a discount on the purchase of
specific products.
Major Tools Consumer:
Coupon:
Certificates entitling bearer to a stated saving on the purchase of a
specific product: mailed enclosed in other products in or attached to them, or
inserted in magazine and newspapers advertising.
Point of Purchase (POP) Display & Demonstrations:-
Pop displays and demonstrations take place at the point of purchase or
sale.
Prizes (Contests, Sweepstakes, Games):
Prize are offers of the chance to win cash ,trips as a result of purchasing
something. A contest calls for customers to submit an entry to be examined by
a panel of judge who will select the best entries.
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Patronage Awards:
Value in cash or in other forms that are proportional to patronage of a
certain vendor or group of vendors.
Trade Tools:
Price off (Off – invoice or off list):
A straight discount of the list price an each case purchased during the stated
time period.
Free Goods:
Offers of extra cases of merchandise to intermediaries who buy a certain
quantity or who feature a certain flavor or size.
Gifts (Premiums):
Merchandise offered at a relatively low cost or free as an incentive to purchased
a particular product. A with pack a companies the product insight or on the
package.
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7. ANALYSIS AND INTERPRATION OF DATA
TABLE 1
This table provides that the reason of the customers for visiting the shop.
Remark No of customer Percentage (%)
Purchasing the newcar
40 40%
Information aboutcar
50 50%
To purchaseaccesary
5 5%
Complains 5 5%
Servicing 0 0%
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40%
50%
5% 5%0%
Purchasing the
new car
Information about
car
To purchase
accesaryComplains
Servicing
Interpretation:
From the above graph it is clear that 40% of customers are interested purchasing
a new car & 50% customers are interstested in information about car or 5% are
purchase the accesary or 5% are getting its complaints.
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TABLE 2
This table provides that the mode of payment mostly prefer while purchasing a
car.
Remark No of customer Percentage (%)
Cash 35 35%
Bank Loan 65 65%
Total 100 100%
No of customer
35%
65%
Cash
Bank Loan
Interpretation
From the above graph it is clear that 65% customer are prefer the bank lone mode to
purchase four wheeler vehicle & respectively 35% customer are prefer the cash modes.
Table 3
This table provides that are mainly considering while purchasing fore wheeler vehicle.
Remark No. of Customer Percentage
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Cash Discount 33 33%
Free accesary or gift 10 10%
Two or four discount 12 12%
Two year warranty 10 10%
Lowdown payment 23 23%
Financial schemes 7 7%
True value 5 5%
Total 100 100%
.
No. of Customer
23%
10%
12%
10%
33%
7%5%
Cash Discount
Free accesary or gift
Two or four discount
Two year warranty
Lowdown payment
Financial schemes
Interpretation: From the above graph it is clear that 33% respondents are prefer
the cash discount.10% are low down payment .12 are two or four discount .10 are free
accesary or gift . 10% are two year warranty. 7 % are financial schemes.5% are true
value.
TABLE NO. 4
Following are the important service to which automotive manufacturers pvt. Ltd are
provides while customers are purchasing the car.
Auto card
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Maintance camp
Mobile repair van
Free servicing
Demo car
Above the services we can show that what is the filling of customers
about these schemes & service. Which is automotive manufacturers pvt. Ltd provided.
1) Auto Card-
Remark No of customer Percentage(%)
Very Important 21 21%Important 40 40%
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Un-Important 30 30%
Very Un-Important 9 9%
Total 100 100%
No of customer
21%
40%
30%
9%
Very Important
Important
Un-Important
Very Un-Important
.
Interpretation
From the above graph it is clear that the most important motivation factors for customer while purchasing four wheeler vehicle is lower interest rate, low down payment, cash
discount and easy finance and having 21%, 19%, 13%, and11% preference byrespondents respectively.
TABLE NO 5
Maintance camp
The following table provides which type of information got from the sales campaigning
Remark No of customer Percentage (%)
Very Important 30 30%
Important 65 65%
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Un-Important 5 5%
Very Un-Important 0 0%
Total 100 100%
No of customer
5% 0%30%
65%
Very ImportantImportant
Un-Important
Very Un-Important
Interpretation
From this graph it is clear that the maintaince camp facility is also important and there
is 65 % respondents & the remark of very important is 30 % respondents.
TABLE NO 6:
Mobile repair van
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Remark No of customer Percentage(%)
Very Important 20 20%
Important 71 71%
Un-Important 10 10%
Very Un-Important 0 0%
Total 100 100%
20%
70%
10% 0%
Very Important
Important
Un-Important
Very Un-Important
Interpretation
From this graph it is clear that mobile repair van facility is also important and there is
70% respondents.
TABLE NO 8 :
Free servicing :
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Remark No of customer Percentage (%)
Very Important 82 82%
Important 12 12%
Un-Important 6 6%
Very Un-Important 0 0%
Total 100 100%
No of customer
82%
12%
6%0%
Very Important
Important
Un-Important
Very Un-Important
Interpretation
From this graph we can interpretate that the free servicing facility is also very importantand there are 82% respondents.
TABLE NO 9:
Demo Car
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No of customer
8% 0%
35%57%
Very Important
Important
Un-Important
Very Un-Important
Interpretation
The graph shows that 57% respondents are not interested to take the quotation from thesales campaign and 43% respondents asks for the quotations.
TABLE NO 10:
The following table provides the information about interested customers who will be
buy the vehicle from the automotive manufacturers pvt. Ltd.
Remark No of customer
Percentage (%)
Very Important 57 57%Important 35 35%
Un-Important 8 8%
Very Un-Important 0 0%
Total 100 100%
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Remark No of customer Percentage (%)
Definitely Buy 65 65%
Probably Buy 25 25%
Not Sure 10 10%
Not at all Buy 0 0%
Total 100 100%
No of customer
65%
25%
10% 0%
Definitely Buy
Probably Buy
Not Sure
Not at all Buy
Interpretation
From above graph 65% of respondents are interested to definitely buy the vehicle or 25% are probably buy the vehicle or 10% not sure to purchase the vehicle from theautomotive manufacturers pvt. Ltd.
FINDINGS
Most of the respondents who are visiting to sales campaign for the
reason of getting information about car.
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The respondents are willing to purchase the vehicle with the help of
bank loan mostly.
Maruti automotive manufacturers pvt. Ltd. also provide cash discount
for the customers which motivating the visitors to purchase the car.
The auto card facility which provides maruti is important in the point of
view of customers.
Facility of maintence is also important in the point view of customers.
The mobile repair van facility which provided from maruti automotive
manufacturers pvt. Ltd is also important in the point of view of
customers.
The facility of free servicing which is provided from maruti automotive
manufacturers pvt. Ltd. is important in the point view of customers.
Demo car facility is very important in the point of view of customer.
Maximum number of customers want to definitely buy the vehicle from
automotive manufacturers pvt. Ltd only.
CONCLUSION
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The customers who are visiting the sales campaign are not having the car (four
wheeler vehicle) it means the automotive manufacturers pvt. Ltd can generate
maximum customers from the sales campaign than other activity.
The automotive manufacturers pvt. Ltd helping the customers to choose the
schemes which suits to their economic condition; it helps the increase of sales
and revenues.
automotive manufacturers pvt. Ltd is building its brand image through sales
campaign very effectively.
The rejecting rate of eligible customers who are in the position to purchase a car
but not getting satisfactory result from automotive manufacturers pvt. Ltd is
more.
The prospective customers are asking for quotation, the aim is to be converting
those quotations in to the bills after purchasing the vehicle.
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SUGGESTIONS
Make the availability of financial support who is really willing to purchase the
vehicle.
The initial amount of payment should be match with EMI.
The interest rate should be slightly reduced to get the psychological advantage
as interest rate should be 6.98% instead of 7%.
Conduct more and more sales campaign in the various high class living areas of
the district.
The customers are getting the information regarding the financial availability
more and less about the utilities and services (after sales service). Provide the
related information properly and sufficiently.
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APPENDICES
QUESTIONNAIR
Name:………………………………………………………………………………..
Address:
…………………………………………………………………………………………
…………………………………………………………………………………………
…………………………………………………………………………………………
……
Phone no.:………………………………….
Gender: Male Female
Occupation: Service Business
Farmer Retire
Other
Income Growth: Bellow 50,000 Lower class
50000Rs. To 2 lacs Lower middle class
2 Lacs To 10 lacs Upper middle class
Above 10 lacs Upper class
Q.No.1 Specify the reason for visiting the shop.
Purchasing the car Servicing
Information about the car Complaints
To purchase accessory
If purchase new car then which car you preferred ?
Specify :
Q.No.2 Which mode of payment you prefer while purchasing?
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Cash Bank Loan
Q.No.3 What will be motivation factor for purchasing the car?
( Give ranking 1to7 as per your choice )
1] Cash discount
2] Free accesary or gift.
3] Two or four discount.
4] Two year warranty.
5] Low down payment.
6] Financial schemes.
7] True value.
Q.No.4 Rate the importance of following parameters of service while purchasing
the car.
1] Auto card
Very important Important
Un-important VeryUn-important
2] Maintance campVery important Important
Un-important VeryUn-important
3] Mobile repair van
Very important Important
Un-important Very Un-important
4] Free servicing
Very important Important
Un-important VeryUn-important
5] Demo car
Very important important
Un-important Very Un-important
Q.No.5 After getting all the information about the product and schemes will you
buy the vehicle from Automotive Manufacturers Pvt Ltd.
Definitely buy probably buy
Not sure Not at all buy
Q.No.6 Any suggestion
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BIBLIOGRAPHY