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Optimize your Sourcing using
Facebook & LinkedIn
Martin Warren
Director HCMS/Insidejob
Melbourne, Australia
@MartinWarren
www.linkedin.com/in/martinwarren
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More information and registration details at www.atcevent.com
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• Access to so many channels and tools - where
do you start
• There is so much data online how do you cut
through all the noise quickly
• The haystack is getting bigger as we speak
• What works today may not work tomorrow
We need to be part :
• Data Scientist; and
• Artist
Challenges when sourcing!
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330M 1.2B+ Globally
AUS 12.6M / NZ 2.4M 1.1B 1.3B
If Facebook was a country...
330M Globally
AUS 6.63M / NZ 1.25M
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Search Plan
Keyword Search
Plan
Job Titles
Who they Work/
Interact with
Conversations What They Do
Professional & Social
Networks
Source Companies
Associations Conferences
User Groups Memberships
Universities Qualifications
Locations
Technical Skills
Industries (or similar)
Industry/ Domain
Experience
Think about what may be misspelt
or abbreviated especially Job
Titles, ever done a search for
Manger or Snr in LinkedIn?
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• Need to set your Language to English America
• Uses Natural Language Search (NLS), doesn’t support Boolean
• Huge potential, limitation currently low percentage have professional info on profile
• Some Example NLS Facebook Graph Searches
1. Mechanical Engineers who live in Melbourne, Victoria, Australia
2. Engineers who live in Melbourne, Victoria, Australia and studied at Monash University
3. Aurecon employees who are Engineers
4. Banker who currently work at Westpac and live in Melbourne, Victoria, Australia
5. People who are Bankers and live in Melbourne, Victoria, Australia
6. Recruiters who live in Melbourne, Victoria, Australia
Facebook – Graph Search
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LinkedIn – Every Search Works, Right!
• Are We All Finding The Same Candidates?
• Go Beyond Basic Search
• Use Boolean
• People Search
1. By Job Title
2. By Location
3. By Keywords
4. By Company
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Thank you it’s been fun!
Martin Warren
Director HCMS/Insidejob
@MartinWarren
www.linkedin.com/in/martinwarren