Transcript

Measuring

Digital Engagement

in Public Libraries

Why Digital Engagement?

Digital vs Physical

Engagement

Different strategies,

Same goals

Experimentation is not

Engagement

Engagement must be

measured against objectives

Using digital channels to

connect people to the library

Attract non-users to the library

Increase use of collection

Going beyond Sessions and

Pageviews

How do people find our website?

Where do they come from?

Channels: Jan-Jun 2014

Top Referrers: Jan-Jun 2014

Social Media Sources: Jan-Jun

2014

Things ChangeSocial Media Sources: Jan-Jun 2013

Facebook Insights

Fans: Time of Day / Day of Week

Facebook Insights

Post Types: Reach vs Engagement

Facebook Insights

Post Reach: Paid vs Organic

Channels: Jan-Jun 2014

Channels: Jul-Dec 2014

Channels: Jul-Dec 2014

Campaigns

Campaign Tracking

Google

UR

L B

uild

er

Buffer settings and Campaign URLS

Visits to website via Campaign Sources 2014

Supporting digital engagement

offline

Taming Technology - Technology talks

for seniors

Computer Help in the Library

Brochures, posters & handouts

http://www.theaustralian.com.au/australian-it/get-a-cuppa-and-tap-into-an-ipad/story-e6frgakx-1226426668451

Event Tracking

Calls to Action

Top Events: Jul-Dec 2014

cta-button-resource by label

Goals

Defining Goals

Defining Goals: Book Event

Button

Goals Overview: Jul-Dec 2014

Channels by Goal Value

Click on Book Event button

Humpback Whale Spout by Andrew E. Russell, on Flickr (CC-BY-2.0)

You should be tracking the

same things that we’re

tracking

You should take note of all the

reports & charts I’ve shown

All digital activity leaves a trail.

It’s easier to track and measure

what happens digitally compared

with what happens in your

physical library

Once you have identified what

you are trying to achieve it is

much easier to be clear about

what you need to measure to

determine your effectiveness

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported

License.

The opinions expressed herein are my own and do not necessarily

reflect those of Sutherland Shire Council

Questions or comments?

@boycetrus

[email protected]


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