Measuring
Digital Engagement
in Public Libraries
Why Digital Engagement?
Digital vs Physical
Engagement
Different strategies,
Same goals
Experimentation is not
Engagement
Engagement must be
measured against objectives
Using digital channels to
connect people to the library
Attract non-users to the library
Increase use of collection
Going beyond Sessions and
Pageviews
How do people find our website?
Where do they come from?
Channels: Jan-Jun 2014
Top Referrers: Jan-Jun 2014
Social Media Sources: Jan-Jun
2014
Things ChangeSocial Media Sources: Jan-Jun 2013
Facebook Insights
Fans: Time of Day / Day of Week
Facebook Insights
Post Types: Reach vs Engagement
Facebook Insights
Post Reach: Paid vs Organic
Channels: Jan-Jun 2014
Channels: Jul-Dec 2014
Channels: Jul-Dec 2014
Campaign Tracking
Google
UR
L B
uild
er
Buffer settings and Campaign URLS
Visits to website via Campaign Sources 2014
Supporting digital engagement
offline
Taming Technology - Technology talks
for seniors
Computer Help in the Library
Brochures, posters & handouts
http://www.theaustralian.com.au/australian-it/get-a-cuppa-and-tap-into-an-ipad/story-e6frgakx-1226426668451
Top Events: Jul-Dec 2014
cta-button-resource by label
Defining Goals: Book Event
Button
Goals Overview: Jul-Dec 2014
Channels by Goal Value
Click on Book Event button
Humpback Whale Spout by Andrew E. Russell, on Flickr (CC-BY-2.0)
You should be tracking the
same things that we’re
tracking
You should take note of all the
reports & charts I’ve shown
All digital activity leaves a trail.
It’s easier to track and measure
what happens digitally compared
with what happens in your
physical library
Once you have identified what
you are trying to achieve it is
much easier to be clear about
what you need to measure to
determine your effectiveness
This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported
License.
The opinions expressed herein are my own and do not necessarily
reflect those of Sutherland Shire Council
Questions or comments?
@boycetrus
[email protected]